As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year! MORE
We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. MORE
For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. MORE
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. MORE
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Looking to predict your business performance in the year to come? MORE
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C. MORE
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. MORE
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. MORE
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012. MORE
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. MORE
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now MORE
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. MORE
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! MORE
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. MORE
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. MORE
But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. Spurred by Apple’s massive success, others jumped on board big time in 2012. MORE
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter MORE
Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. MORE
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. MORE
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0. MORE
Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. MORE
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. MORE
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Hope you have a great start to 2012 and make it your best year ever. The bottom line is that we had a good year. Here is a sampling that might give you some ideas for improvement in the coming year. MORE
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. MORE
The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. MORE
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012? MORE
Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. MORE
Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. In 2012, instead of accosting your buyers with product literature and “sales pitches”, commit to understanding them so you can develop a content plan that engages them. As you look to transform your organization in 2012, be realistic with your time frame. MORE
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. MORE
Alistair Rennie at Lotusphere 2012. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” MORE
Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. MORE
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. MORE
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. MORE
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. MORE
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. MORE
In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born. MORE
ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartForms MORE
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. Stronger online profile: Hoping to have a stronger business profile on the web in 2012? MORE
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. MORE
2012 Related Topics Webbiquity
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.
Webbiquity
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.
Webbiquity
AUGUST 18, 2012
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012.
Webbiquity
SEPTEMBER 18, 2012
In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born.
Everything Technology Marketing
JANUARY 31, 2012
As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year!
Cody Ward
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter
Everything Technology Marketing
MAY 30, 2012
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.
B2B Memes
MAY 15, 2012
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC.
Marketing Insider Group
JANUARY 5, 2012
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012!
Marketing Insider Group
DECEMBER 26, 2012
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012.
Tony Zambito
MAY 20, 2012
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0.
Webbiquity
DECEMBER 4, 2012
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.
Webbiquity
OCTOBER 16, 2012
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device.
Digital B2B Marketing
JANUARY 5, 2012
Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.
Marketing Insider Group
JANUARY 19, 2012
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.
Webbiquity
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.
Crimson Marketing
DECEMBER 13, 2012
We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns.
Writing on the Web
JANUARY 19, 2012
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012?
Marketing Insider Group
SEPTEMBER 27, 2012
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite.
Marketing Insider Group
SEPTEMBER 11, 2012
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C.
Paul Gillin
JANUARY 16, 2012
Alistair Rennie at Lotusphere 2012. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.”
Webbiquity
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.
Reachforce
MARCH 5, 2012
If you’re here in Austin this week, we’d love for you to visit us at the SXSW Startup Crawl that kicks off at the Omni Hotel at 4:00PM. Stop by for a beverage, games, snacks, or just to chat. We’re told there just might be a drum circle in the
Tomorrow People
JANUARY 13, 2012
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. Stronger online profile: Hoping to have a stronger business profile on the web in 2012?
Reachforce
JULY 2, 2012
The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social.
Tomorrow People
JANUARY 4, 2012
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now
Tomorrow People
JANUARY 11, 2012
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Looking to predict your business performance in the year to come?
Modern Marketing
NOVEMBER 9, 2012
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair.
Modern Marketing
DECEMBER 26, 2012
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog.
Marketing Insider Group
JANUARY 10, 2012
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.
Sales Lead Insights
NOVEMBER 29, 2012
Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012.
Great B2B Marketing
JANUARY 3, 2012
The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Hope you have a great start to 2012 and make it your best year ever. The bottom line is that we had a good year. Here is a sampling that might give you some ideas for improvement in the coming year.
Modern Marketing
JANUARY 24, 2012
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan.
Webbiquity
OCTOBER 23, 2012
Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.
KoMarketing Associates
OCTOBER 1, 2012
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.
Webbiquity
MAY 15, 2012
For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.
Webbiquity
NOVEMBER 29, 2012
Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012.
NuSpark
FEBRUARY 4, 2012
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.
ANNUITAS
JANUARY 4, 2012
Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. In 2012, instead of accosting your buyers with product literature and “sales pitches”, commit to understanding them so you can develop a content plan that engages them. As you look to transform your organization in 2012, be realistic with your time frame.
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