Tomorrow People

JANUARY 4, 2012

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

OCTOBER 1, 2012

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.

Search Engine Marketing 120

Search Engine Marketing PPC Search Marketing Social Media 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

markempa

JANUARY 15, 2012

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons.

Social Media 120

Social Media Design Advertising Channels Activities 120

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

ViewPoint

FEBRUARY 23, 2012

I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. Massively shift costs out of your combined Sales and Marketing engine.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

markempa

DECEMBER 17, 2012

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Four blog posts focused on some aspect of social media. This interest is also reflected in lead generation budgets.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Tomorrow People

DECEMBER 9, 2011

Here’s why your marketing needs inbound marketing in 2012: Broader reach. So, why your marketing needs inbound marketing in 2012? The fact is that carrying on with the same old way of doing things will only yield the same results. So why not consider something different? Which marketing channels did you use in 2011?

Inbound Marketing 120

Inbound Marketing Planning Multi-Channel Marketing & Strategy 120

Tomorrow People

JANUARY 11, 2012

Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012.

Trends 120

Trends Marketing Management Business Ideal Customer Profiles 120

Ambal's Amusings

DECEMBER 27, 2011

Grab a cup of coffee and browse this reasure trove to get ready for 2012. Social Media & Content Marketing Predictions 2012 View more presentations from Content Marketing Institute. Content Marketing Institute has published marketing predictions from over 80 contributors. FREE Download. No Registration. What are you waiting for?

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

BtoB 100

BtoB Advertisements Advertising Mobile Advertising 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012? 2011 was a great year, let’s see how much better we can do in 2012.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

Social Media 121

Social Media Media Mobile Marketing Marketing Management 121

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. As you look to transform your organization in 2012, be realistic with your time frame.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

KoMarketing Associates

JULY 20, 2012

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you.

SEO 120

SEO Social Media Analytics Optimization 120

Customer Experience Matrix

JULY 31, 2012

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Trade Press Services Newsletter

OCTOBER 3, 2024

Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z.

B2B Marketing 324

B2B Marketing Peer-to-peer B2B Ethics 324

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

Budget Programs 100

Budget Programs Content Marketing Work Management Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 14, 2012

As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. Do you have a favorite that we’ve missed? Hope you enjoy!

Internet Marketing 120

Internet Marketing B2B Marketing B2B Search Engine Marketing 120

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer retention and development lagged far behind.

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Tomorrow People

FEBRUARY 7, 2012

Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy?

Planning 120

Planning Buying Cycle Top of Funnel Trust Marketing 120

Webbiquity

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online.

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Tomorrow People

DECEMBER 19, 2011

Get more on marketing on a budget in our eGuide How to Budget for Marketing in 2012. Instead, consider all the options open to you - PR, SEO , email marketing, social media etc - and use an inbound marketing approach which integrates your overall marketing message across all these channels. This is much more budget-friendly and manageable.

Planning 120

Planning Tips PR Inbound Marketing 120

Everything Technology Marketing

NOVEMBER 16, 2011

With 2011 coming to a close, what do you think will be the major trends and priority shifts for B2B marketers in 2012? Take the 2-minute survey to share your thoughts: [link] You will receive a copy of the survey report as a thank you!

Customer Surveys 100

Customer Surveys Trends B2B Marketing B2B 100

Webbiquity

MAY 15, 2012

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer.

Twitter 100

Twitter Social Media Google Social Marketing 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Twitter 100

Twitter Tips Tools Tactics 100

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Convince & Convert

JUNE 16, 2012

One Social Thing Wrapup – Week of 6/11/2012 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 113

Social Media Tagging Consulting Social Marketing 113