Graphic: The 3 Biggest Marketing Trends of 2012


But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? While that may be true, 2012 was certainly the year that the need to catch the eye was a hot topic.

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22 Photos from Eloqua Experience 2012


So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12.

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Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando


by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourism

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Why Your 2012 Marketing Plan Needs Tablets


Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.

The Top #Nifty50 Women in Technology on Twitter for 2012


We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.

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The State of Buyer Personas 2012

Tony Zambito

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. At this state of buyer personas in 2012, companies are beginning to realize that poorly researched and template-based persona profiling may be proving to do more harm than good. © All Rights Reserved by 24point0.

OpenView Names Top 25 Sales Influencers for 2012

B2B Lead Generation

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company. Second, OpenView Labs takes a scientific approach to selecting its top influencers.

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#Nifty50 2012 Badge Code


<a href=”[link] target=”blank”><img src=”[link] alt=”2012 #Nifty 50 Top Women in Technology on Twitter” width=”513″ height=”431″></a> <a href=”[link] target=”blank”><img src=[link] alt=”2012 #Nifty 50 Top Men of Twitter” width=”513″ height=”421″></a> 160 Pixels Wide. <a

A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Most importantly, how did you do in 2011, and what are your plans for 2012?

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What does 2012 Hold In Store for your Business?

Tomorrow People

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come.

40 New Year’s Resolutions for Marketing in 2012

Tomorrow People

How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012. Find out more now by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012 now.

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

How to Fall in Love with your Marketing for Valentine’s Day 2012

Tomorrow People

Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy?

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012? I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year!

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KoMarketing Heads to #SMX East 2012

KoMarketing Associates

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.

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What the Latest Marketing Trends say about Business in 2012

Tomorrow People

Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012 Looking to predict your business performance in the year to come? Start by looking into the future.

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Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Here's the list of 50 Most Influential People in Sales Lead Management in 2012. I am grateful to all of you who voted me to onto the list for the 4th year in a row, and to be number 21 of the top 50 for 2012!

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

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One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.


I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

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Sights of Dreamforce 2012


Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011.

Top 12 B2B Marketing Insider Posts Of 2012

Marketing Insider Group

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? ” Or check out all 33 comments left on this most popular post from 2012.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. I’m happy to say we won more than we lost and learned from the opportunities missed.

18 Tweetable Moments From Content Marketing World 2012

Marketing Insider Group

Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the “why content marketing” and “what is content strategy” question. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite.

Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 2:55 pm via Twitter for iPhone Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 3:58 pm via Twitter for iPhone Reply Retweet Favorite.

SEO & WP: Killing it in 2012 – WordCamp Boston

KoMarketing Associates

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.

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Introducing the 2012 B2B Demand Generation Benchmark Project

KoMarketing Associates

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate.

100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.

5 Inside Sales Trends to Expect in 2012

Sales Intelligence View

These 5 trends are derived from a very, very interesting Inside Sales Trends Report: 12 in 2012 Inside Sales Trends by Josiane Feigon. WINNING - Everyone is looking for some big wins this year in 2012. Whether you didn’t quite reach your marks in 2011 or looking to blow 2012 out of the water, you need to be following those innovators and problem-solvers who are reshaping today’s sales. Be that person for them in 2012. Get creative and innovative for 2012.

5 Media Lessons Every Marketer Should Learn


Content Marketing b2b marketing Dreamforce Dreamforce 2012 Eloqua modern marketingby Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from, Newsweek , comScore, and Questus.

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The Top 25 Posts of 2012


Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year.

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The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th! So why don't you click this link to cast your votes right now? You'll need to join the association, but membership is free.). I'm proud to be included among this year's nominees, and I sure would appreciate your vote.

Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans.

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Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client.

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