Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012.

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

The State of Buyer Personas 2012

Tony Zambito

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year!

11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list.

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Top 12 B2B Marketing Insider Posts Of 2012

Marketing Insider Group

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6%

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The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012.

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

2012 was a great year, after all -- full of memorable marketing moments that we should take a minute to celebrate. So, we put together a list of 20 memorable marketing moments in 2012 that we thought represented some monumental strides for our industry.

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The Top 25 Posts of 2012

Modern Marketing

Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog.

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Why Your 2012 Marketing Plan Needs Tablets

Modern Marketing

Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan.

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7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members.

Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall)

Reachforce

ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartForms

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.

Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”

Reachforce

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.”

Marketo User Summit 2012 Key Points

Reachforce

The Marketo User Summit was a phenomenal event where our team took reams of notes and came back with tons of ideas. This guest post by Melissa McCready, CRM and MA Consultant of CRM Happy, captures just a few of the high points. Be Social, Not Anti-Social. Social marketing means acting

Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]

The Forward Observer

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer.

18 Tweetable Moments From Content Marketing World 2012

Marketing Insider Group

Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C.

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

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2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

12 Stats from 2012 Every B2B Technology Marketer Should Know

Fathom

25 Influential Leaders in Sales – 2012 edition

Sales Intelligence View

In 2011, we began InsideView’s 25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales.

25 Influential Leaders in Sales – 2012 edition

Sales Intelligence View

In 2011, we began InsideView’s 25 Influential Leaders in Sales. We’ve made minor tweaks to least year’s edition, however, the list remains strong with some of the most brilliant minds in sales.

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Tweet Remember Casey Kasem’s year-end top 40?

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong?

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.

The 10 Best Marketing Infographics of 2012 (So Far)

Hubspot

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012!

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity

For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.