INDUSTRY INSIGHTS YOUR PEERS ARE READING
As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year! MORE
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. MORE
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Looking to predict your business performance in the year to come? MORE
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C. MORE
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. MORE
With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. MORE
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. MORE
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012. MORE
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. MORE
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now MORE
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. MORE
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! MORE
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. MORE
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. MORE
As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. MORE
But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. Spurred by Apple’s massive success, others jumped on board big time in 2012. MORE
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. MORE
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0. MORE
I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1. MORE
Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. MORE
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. MORE
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. MORE
Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. MORE
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston. MORE
IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. MORE
Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. MORE
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. MORE
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012? MORE
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. MORE
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. MORE
As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. MORE
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. MORE
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. MORE
For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. MORE
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. MORE
In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born. MORE
ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartForms MORE
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. Stronger online profile: Hoping to have a stronger business profile on the web in 2012? MORE
2012 Related Topics Webbiquity
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.
Webbiquity
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012.
Webbiquity
AUGUST 18, 2012
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012.
Reachforce
SEPTEMBER 10, 2012
ReachForce is getting pumped for Dreamforce 2012 #DF12 where we’ll be demo-ing our SmartForms and Data Cleanse & Append solutions for B2B marketers. Database Marketing #DF12 data cleanse Dreamforce 2012 SmartForms
KoMarketing Associates
DECEMBER 14, 2012
As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives.
Webbiquity
SEPTEMBER 18, 2012
In April 2011, Cheryl Burgess ( @ckburgess , author of the Blue Focus Marketing Blog ) and I first decided to acknowledge some of the phenomenal men and women we’d gotten to know through Twitter. After a bit of discussion, the #Nifty50 award was born.
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KoMarketing Associates
OCTOBER 1, 2012
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.
Everything Technology Marketing
JANUARY 31, 2012
As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Happy New Year!
Modern Marketing
DECEMBER 28, 2012
But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. Spurred by Apple’s massive success, others jumped on board big time in 2012.
Marketing Insider Group
MAY 22, 2012
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list.
KoMarketing Associates
AUGUST 22, 2012
As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t.
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Tony Zambito
MAY 20, 2012
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. © All Rights Reserved by 24point0.
Marketing Insider Group
JANUARY 5, 2012
It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012!
Marketing Insider Group
DECEMBER 26, 2012
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012.
KoMarketing Associates
DECEMBER 27, 2012
For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members.
Marketing Insider Group
SEPTEMBER 11, 2012
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Hanging with C.C.
Marketing Insider Group
SEPTEMBER 27, 2012
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite.
Writing on the Web
JANUARY 19, 2012
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Most importantly, how did you do in 2011, and what are your plans for 2012?
KoMarketing Associates
JULY 20, 2012
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston.
KoMarketing Associates
OCTOBER 5, 2012
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more.
Webbiquity
DECEMBER 4, 2012
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.
Webbiquity
OCTOBER 16, 2012
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device.
Tomorrow People
JANUARY 13, 2012
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. Stronger online profile: Hoping to have a stronger business profile on the web in 2012?
Webbiquity
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.
Everything Technology Marketing
MAY 30, 2012
B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics.
Webbiquity
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far.
B2B Memes
MAY 15, 2012
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC.
Tomorrow People
FEBRUARY 7, 2012
Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life.
Tomorrow People
JANUARY 11, 2012
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Looking to predict your business performance in the year to come?
Modern Marketing
DECEMBER 26, 2012
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog.
Customer Experience Matrix
JULY 31, 2012
With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client.
Marketing Insider Group
JANUARY 19, 2012
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.
Modern Marketing
NOVEMBER 9, 2012
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair.
ViewPoint
FEBRUARY 23, 2012
I really enjoyed one of Bob’s recent posts, Six Strategies for B2B Sales and Marketing in 2012 , in which he shares comments from his strategic partner, Hugh Macfarlane, founder and CEO of the B2B marketing consultancy, MathMarketing. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.
Tomorrow People
JANUARY 4, 2012
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now
The Forward Observer
MAY 24, 2012
IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer.
KoMarketing Associates
NOVEMBER 28, 2012
Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.
Modern Marketing
JANUARY 24, 2012
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan.
Marketing Insider Group
JANUARY 10, 2012
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.
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