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As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012? I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year! MORE
We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored. MORE
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans. MORE
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012 Looking to predict your business performance in the year to come? Start by looking into the future. MORE
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the “why content marketing” and “what is content strategy” question. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite. MORE
Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Tweet Remember Casey Kasem’s year-end top 40? MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. MORE
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. MORE
by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua Experience Eloqua Experience 2012 marketing automation Orlando tourism MORE
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012. MORE
OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company. Second, OpenView Labs takes a scientific approach to selecting its top influencers. MORE
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S. MORE
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now MORE
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Here's the list of 50 Most Influential People in Sales Lead Management in 2012. I am grateful to all of you who voted me to onto the list for the 4th year in a row, and to be number 21 of the top 50 for 2012! MORE
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest. MORE
But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? While that may be true, 2012 was certainly the year that the need to catch the eye was a hot topic. MORE
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. At this state of buyer personas in 2012, companies are beginning to realize that poorly researched and template-based persona profiling may be proving to do more harm than good. © All Rights Reserved by 24point0. MORE
Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. MORE
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. MORE
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate. MORE
Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.” MORE
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. MORE
In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012. MORE
IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction. MORE
Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? MORE
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Most importantly, how did you do in 2011, and what are your plans for 2012? MORE
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 2:55 pm via Twitter for iPhone Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 3:58 pm via Twitter for iPhone Reply Retweet Favorite. MORE
As marketing planning for 2013 revs into high gear, technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom. MORE
As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. MORE
For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. I’m happy to say we won more than we lost and learned from the opportunities missed. MORE
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? ” Or check out all 33 comments left on this most popular post from 2012. MORE
How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012. Find out more now by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012 now. MORE
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. MORE
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. MORE
<a href=”[link] target=”blank”><img src=”[link] alt=”2012 #Nifty 50 Top Women in Technology on Twitter” width=”513″ height=”431″></a> <a href=”[link] target=”blank”><img src=[link] alt=”2012 #Nifty 50 Top Men of Twitter” width=”513″ height=”421″></a> 160 Pixels Wide. <a MORE
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come. MORE
What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. E-commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social MediaIt was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. MORE
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand. MORE
2012 Related Topics KoMarketing Associates
OCTOBER 22, 2012
Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.
Modern Marketing
DECEMBER 28, 2012
But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? While that may be true, 2012 was certainly the year that the need to catch the eye was a hot topic.
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Webbiquity
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
Webbiquity
SEPTEMBER 18, 2012
<a href=”[link] target=”blank”><img src=”[link] alt=”2012 #Nifty 50 Top Women in Technology on Twitter” width=”513″ height=”431″></a> <a href=”[link] target=”blank”><img src=[link] alt=”2012 #Nifty 50 Top Men of Twitter” width=”513″ height=”421″></a> 160 Pixels Wide. <a
KoMarketing Associates
OCTOBER 1, 2012
Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
Modern Marketing
NOVEMBER 9, 2012
So here are 22 photos from Eloqua Experience 2012. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12.
|
Modern Marketing
JANUARY 24, 2012
Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.
KoMarketing Associates
AUGUST 22, 2012
As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.
KoMarketing Associates
DECEMBER 27, 2012
For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. I’m happy to say we won more than we lost and learned from the opportunities missed.
Marketing Insider Group
MAY 22, 2012
Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest.
Marketing Insider Group
DECEMBER 26, 2012
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? ” Or check out all 33 comments left on this most popular post from 2012.
|
KoMarketing Associates
OCTOBER 5, 2012
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate.
B2B Lead Generation
DECEMBER 17, 2012
Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Tweet Remember Casey Kasem’s year-end top 40?
KoMarketing Associates
JULY 20, 2012
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.
Marketing Insider Group
SEPTEMBER 27, 2012
And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 2:55 pm via Twitter for iPhone Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 3:58 pm via Twitter for iPhone Reply Retweet Favorite.
Marketing Insider Group
SEPTEMBER 11, 2012
Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the “why content marketing” and “what is content strategy” question. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite.
B2B Lead Generation
JANUARY 15, 2012
OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company. Second, OpenView Labs takes a scientific approach to selecting its top influencers.
Writing on the Web
JANUARY 19, 2012
2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? Most importantly, how did you do in 2011, and what are your plans for 2012?
Tomorrow People
JANUARY 13, 2012
What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come.
Marketing Insider Group
JANUARY 19, 2012
Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans.
KoMarketing Associates
NOVEMBER 28, 2012
Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.”
Tomorrow People
JANUARY 16, 2012
How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012. Find out more now by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012 now.
The Forward Observer
MAY 24, 2012
IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.
Tomorrow People
FEBRUARY 7, 2012
Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy?
Everything Technology Marketing
JANUARY 31, 2012
As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012? I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year!
Tomorrow People
JANUARY 11, 2012
Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012 Looking to predict your business performance in the year to come? Start by looking into the future.
Tomorrow People
JANUARY 4, 2012
Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now
Fathom
NOVEMBER 27, 2012
What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. E-commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social MediaIt was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever.
Tony Zambito
MAY 20, 2012
The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. At this state of buyer personas in 2012, companies are beginning to realize that poorly researched and template-based persona profiling may be proving to do more harm than good. © All Rights Reserved by 24point0.
Marketing Insider Group
JANUARY 10, 2012
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.
Sales Lead Insights
DECEMBER 6, 2012
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Here's the list of 50 Most Influential People in Sales Lead Management in 2012. I am grateful to all of you who voted me to onto the list for the 4th year in a row, and to be number 21 of the top 50 for 2012!
The Point
AUGUST 24, 2012
In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.
Fathom
DECEMBER 27, 2012
As marketing planning for 2013 revs into high gear, technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom.
NuSpark
FEBRUARY 4, 2012
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.
Webbiquity SMM
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
Modern Marketing
DECEMBER 26, 2012
Some argue that 2012 was the year of the story in business. The Top 25 Posts of 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year.
Crimson Marketing
DECEMBER 13, 2012
We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.
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