Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Twitter 210

Twitter Marketo Hubspot Social Media 210

KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming.

Tools 197

Tools Trends Tips Link Building 197

B2B Lead Generation

DECEMBER 17, 2012

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Social media came in second for budget increases in 2012; 74% of the 1,915 marketers who responded to MarketingSherpa’s 2012 Lead Generation Benchmark Survey reported they intended to increase their social media budget this year. Tweet Remember Casey Kasem’s year-end top 40?

Lead Generation 213

Lead Generation Generation Leads Lead 213

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today, in 2012, the understanding of this methodology is unevenly understood yet buyer personas are evolving into a more sophisticated modeling tool being used by marketing and sales organizations. At this state of buyer personas in 2012, companies are beginning to realize that poorly researched and template-based persona profiling may be proving to do more harm than good. © All Rights Reserved by 24point0.

Buyer Personas 163

Buyer Personas Persona Research Behavior 163

B2B Lead Generation

JANUARY 15, 2012

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. Tweet I received some news today that leaves me both humbled and honored. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company. Second, OpenView Labs takes a scientific approach to selecting its top influencers.

Lead Generation 181

Lead Generation Generation Leads Lead 181

Webbiquity

SEPTEMBER 18, 2012

<a href=”[link] target=”blank”><img src=”[link] alt=”2012 #Nifty 50 Top Women in Technology on Twitter” width=”513″ height=”431″></a> <a href=”[link] target=”blank”><img src=[link] alt=”2012 #Nifty 50 Top Men of Twitter” width=”513″ height=”421″></a> 160 Pixels Wide. <a

Twitter 147

Twitter Link Target Education 147

Tomorrow People

JANUARY 13, 2012

What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? Market trends 2012 clearly suggest that companies that connect up with their customer across the different marketing channels will do well in the months to come.

Business 152

Business Profiling Trends Online 152

Tomorrow People

JANUARY 16, 2012

How to choose your marketing New Year’s resolutions for 2012. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. This will give you a handy structure for creating marketing that works harder for you in 2012. Find out more now by downloading our eGuide 40 New Year’s Resolutions for Marketing in 2012 now.

Marketing & Strategy 163

Marketing & Strategy Planning Prospect ROI 163

The Forward Observer

MAY 24, 2012

IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide. Photo: © 2012 - Paramount Pictures Artillery B2B Marketing Blog > The Forward Observer. In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.

Studies 203

Studies Social Media Media Social 203

Tomorrow People

FEBRUARY 7, 2012

Valentine’s Day 2012. Find out how attract more customers for Valentine’s Day 2012 and well beyond – download our eGuide The Marketing Funnel of Love now. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy?

Marketing & Strategy 199

Marketing & Strategy Buying Cycle Trust Prospect 199

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012? I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts Happy New Year!

Trends 197

Trends Marketing & Strategy Webcast Segmentation 197

B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 146

Media B2B Hashtag Report 146

KoMarketing Associates

OCTOBER 1, 2012

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. If you aren’t familiar with SMX (Search Marketing Expo), it’s billed as “the world’s largest search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites.” ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.

PPC 189

PPC Search Engine Social Media Conference 189

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing? ” Or check out all 33 comments left on this most popular post from 2012.

Proposal 206

Proposal B2B Social Communities 206

Tomorrow People

JANUARY 11, 2012

Your message: Want a marketing message that creates better results in 2012? Look at our predictions about the latest market trends to find out what’s going to get your message in front of more people in 2012. Get the latest marketing trends for 2012 now by downloading our eGuide The Top 10 Marketing Trends of 2012 Looking to predict your business performance in the year to come? Start by looking into the future.

Trends 156

Trends Business Profiling Online 156

Fathom

NOVEMBER 27, 2012

What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. E-commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social MediaIt was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever.

Mobile 104

Mobile Internet Online Sales 104

Tomorrow People

JANUARY 4, 2012

Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012. Here’s why: More channels: The rise and rise of social media means that companies will need to connect up all their marketing approaches to create a cohesive brand in 2012. More voices: Market trends 2012 look set to be about the user’s voice. Download our eGuide The Top 10 Marketing Trends of 2012 now

Inbound Marketing 150

Inbound Marketing Business Trends Social Media 150

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 2:55 pm via Twitter for iPhone Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 3:58 pm via Twitter for iPhone Reply Retweet Favorite.

Marketing & Strategy 186

Marketing & Strategy Twitter Marketing Conference 186

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more regular schedule, I am ready to start reading again in earnest.

List 219

List Best Social Media Viral 219

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans.

Online 175

Online Advertisement Advertising BtoB 175

Marketing Insider Group

SEPTEMBER 11, 2012

Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. For me the biggest takeaway of Content Marketing World 2012 is that we are still answering the “why content marketing” and “what is content strategy” question. e6e6e6 ;'> September 5, 2012 8:35 am via TweetChat Reply Retweet Favorite.

Content Marketing 182

Content Marketing Content Transparency Curation 182

Tony Zambito

JANUARY 3, 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker.

Buyer Personas 160

Buyer Personas Question Persona Aging 160

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

Industry 189

Industry Report Trends Marketing & Strategy 189

Sales Lead Insights

DECEMBER 6, 2012

The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. Here's the list of 50 Most Influential People in Sales Lead Management in 2012. I am grateful to all of you who voted me to onto the list for the 4th year in a row, and to be number 21 of the top 50 for 2012!

Lead Management 145

Lead Management Sales Lead Telemarketing Leads 145

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012.

Plan 148

Plan Spending Acquisition PR 148

Fathom

DECEMBER 27, 2012

As marketing planning for 2013 revs into high gear, technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom.

Stats 115

Stats Statistics Plan Studies 115

NuSpark

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.

Survey 169

Survey Lead Generation Leads Lead 169

Tony Zambito

JANUARY 10, 2012

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

Aging 160

Aging Buyer Personas Business to Business Research 160

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. I’m happy to say we won more than we lost and learned from the opportunities missed.

Internet 181

Internet Marketing & Strategy Adwords Link 181

Marketo

SEPTEMBER 24, 2012

Well, I decided to return this year with Sights of Dreamforce 2012. Please share, print, tattoo on your body, or however you like to spread visual content… Sights of Dreamforce 2012 from Marketo. Sights of Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried Some of you may remember a little post I did last year entitled Sights of Dreamforce 2011.

Marketo 98

Marketo Best Practice Practices Link 98

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Magazine is suggesting that you should brace for two scenarios in 2012: bad and worse. ” Well I think that it can and will in 2012.

Regression 190

Regression Business Planning Leads 190

KoMarketing Associates

JULY 20, 2012

” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job.

SEO 176

SEO URL Sites Analytics 176

KoMarketing Associates

OCTOBER 5, 2012

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re invited to participate.

Benchmark 183

Benchmark Demand Aggregator Generation 183

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. Facebook monthly active users now total nearly 850 million . 56 percent of customer tweets to companies are being ignored.

Statistics 109

Statistics Social Media Sample Stats 109

Sales Lead Insights

NOVEMBER 29, 2012

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th! So why don't you click this link to cast your votes right now? You'll need to join the association, but membership is free.). I'm proud to be included among this year's nominees, and I sure would appreciate your vote.

Lead Management 146

Lead Management Sales Lead List Leads 146

Everything Technology Marketing

MAY 30, 2012

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

Survey 149

Survey Marketing & Strategy Content Marketing Communities 149

Customer Experience Matrix

JULY 31, 2012

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client.

Report 190

Report Experience Customer Marketing Automation 190

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. In 2012, instead of accosting your buyers with product literature and “sales pitches”, commit to understanding them so you can develop a content plan that engages them. As you look to transform your organization in 2012, be realistic with your time frame.

Marketing & Strategy 141

Marketing & Strategy Planning B2B Buyer Personas 141

B2B Lead Generation

JUNE 11, 2012

Lead Generation lead capture micro-yes Optimization Summit 2012 value propositionTweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library.

Lead Capture 202

Lead Capture Optimization Leads Lead 202

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. This quarter, we’re pleased to provide a synopsis of GlobalSpec’s “Economic Survey 2012: State of the Industrial Marketplace.”

Survey 165

Survey Industry Marketing & Strategy Banner Ads 165