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Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

Your marketing team may even opt for a Netflix-style experience, where you have more multimedia content, serial episodic content and so on. Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. We might have a decent operation for the 5% of in-market prospects.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. For a few years now, Google has shown image thumbnails in mobile search results. An older eye-tracking study also confirms the impact of images on click-through.

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Three Top Challenges for B2B Tech Marketers

Webbiquity

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Use a list-builder tool like OptinMonster or Sumo to grow you opt-in email list. Marketing technology has progressed exponentially over the past 10 years, and it’s only going to continue.

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Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Instead of a set of standard fields that track history automatically, you need to opt-in fields to retain history when their values change. Instead of a set of standard fields that track history automatically, you need to opt-in fields to retain history when their values change. So, what data is being impacted by the policy?

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

2011: Facebook launches its desktop ad program called "Sponsored Stories.". In 2011, Facebook introduced its "Sponsored Stories" project — a program that placed paid advertisements directly on users' news feeds. No other online destination offers you more potential exposure to prospects. The History of Facebook Ads. Image Source: CNN.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Learn more about privacy, deliverability and data governance best practices here and always aim for opt-in as a standard best practice.

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Content Relevance- Keeps It Far From Boring

ANNUITAS

If your Buyer wants and needs the information that you are delivering, they are likely to Engage with it and ask for more (opt-in or provide additional contact information). In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content.

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