Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Basics of Advertising on Facebook by Practical eCommerce. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Ecommerce will hit Facebook – Next year the deal that Facebook has with oodle.com for the Facebook Marketplace will be over.

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4 Trends Impacting Ecommerce Marketing in 2011

Hubspot

Free Download: eCommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. The measurability of the web can be a double-edged sword.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

JC Penny the same sort of idea with their new ecommerce page. No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so).

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Facebook marketing rock star Mari Smith reviews the top 75 Facebook apps that enable you to “customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce&# and much more.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

and ecommerce shopping cart drop-offs. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g,

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

I found a one more survey that listed marketing systems, from the CMO Council in July 2011. It includes CRM, call center, master data management, talent (staff) management, ecommerce, and product life cycle systems.

Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]

Hubspot

How important is mobile optimization to your ecommerce website? from smartphones to leading ecommerce websites over the past year. How are you leveraging mobile marketing for your ecommerce business?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

4 Rules for Marketing on Twitter by Practical eCommerce. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Best Website Design Guides and Tips of 2010

Webbiquity

Though her focus is on ecommerce sites, many of the principles apply more broadly. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.

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Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

In 2011, 50 percent of IPOs ran NetSuite. The post Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration appeared first on ATAK Interactive. Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors.

What's Your Facebook Ecommerce Strategy?

Hubspot

What was once considered a small time scam player called Offerpal , the renamed and reinvented company Tapjoy has legitimized itself by helping Facebook power its ecommerce capabilities, particularly for online gaming and more. How does this relate to ecommerce strategy?

How To Use YouTube For eCommerce

Hubspot

John is an eCommerce Entrepreneur and speaker, CEO of 3rd Power Outlet and ColderICE Media. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Grow Your eCommerce Business Using Inbound Marketing. This is a guest post authored by John Lawson.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Other PPC books focus more on ecommerce firms but not lead generation. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.

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5 Useful Ecommerce Applications of QR Codes

Hubspot

However, when used correctly, QR codes can give your ecommerce business expanded reach. Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business.

4 Tips for Effective Multi-Channel Ecommerce

Hubspot

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.

12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

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7 Ecommerce Marketing Applications of Humor

Hubspot

Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce. Now that you've taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. 7 Ecommerce Applications of Humor.

5 Ways to Maximize Ecommerce Holiday Marketing

Hubspot

For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. 5 Ways to Maximize Ecommerce Holiday Marketing.

7 Effective Ecommerce Applications of Twitter

Hubspot

Here are a few tactics you can use to leverage the amazing volume and openness of Twitter for your eCommerce marketing: 1. Many eCommerce companies focus on acquiring huge followings, which is a mistake. Twitter’s openness is one of its great advantages for eCommerce.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

How to Create a Google+ Business Page by Practical eCommerce. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO.

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Ecommerce: Fad, Fashion or Fact? [Cartoon]

Hubspot

While eCommerce growth continues to soar, many still think of it as a fad. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing. What do you think?

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.

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The 4 Critical Elements of an Effective Business Website

Webbiquity

Do you need extra features, like a built-in CRM system, the ability to easily integrate with external systems, create secure areas of the site, or manage ecommerce transactions? The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner.

5 Best Practices of Facebook eCommerce Stores

Hubspot

Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World.

Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration

ATAK Interactive

In 2011, 50 percent of IPOs ran NetSuite. The post Skyrocket Your Business In 2019 with a Successful NetSuite Ecommerce Integration appeared first on ATAK Interactive. Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors.

5 Ways Inbound Marketing Drives B2B Ecommerce

Hubspot

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Ecommerce has been an extremely viable and profitable B2B sales strategy for them. B2B eCommerce: The Next Frontier of Inbound Marketing.

5 Steps to Using Twitter for Ecommerce Marketing

Hubspot

Here's how ecommerce marketers, and you, can do just that: 1. Are you using Twitter and other social networks to effectively market your ecommerce website? Transform your Ecommerce Marketing Strategy with Social Media.

Ecommerce Blogging: Product Page Linking Strategies

Hubspot

Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing.

Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management

Customer Experience Matrix

The strategic purpose of the FatWire acquisition is self-evident: to fill a gap in Oracle’s customer-facing technologies, which already had ATG ecommerce and general Enterprise Content Management for Web sites, as well as Oracle CRM and Oracle Loyalty. Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences.

Oracle Integrates On Demand Marketing with On Demand CRM

Customer Experience Matrix

Oracle itself has announced an initiative for “cross channel customer experience management” which incorporates its products for CRM, marketing, loyalty, real-time decisions, and ecommerce. Summary: Oracle has integrated marketing automation with its on-demand CRM product. Will competitors do the same? If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead.

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10 Homepage Items for eCommerce Website Conversions

Hubspot

On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Tip: You should consider measuring these 5 eCommerce blogging strategies.

Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Search engines provide smaller eCommerce stores their biggest opportunity to draw in prospective shoppers.