Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Basics of Advertising on Facebook by Practical eCommerce. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.

4 Trends Impacting Ecommerce Marketing in 2011

Hubspot

Free Download: eCommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group.

12 Simple Rules to Boost Your Ecommerce Conversion Rates

Unbounce

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Jump to an Ecommerce Conversion Rule. Cybersecurity is crucial for ecommerce.

What's Your Facebook Ecommerce Strategy?

Hubspot

What was once considered a small time scam player called Offerpal , the renamed and reinvented company Tapjoy has legitimized itself by helping Facebook power its ecommerce capabilities, particularly for online gaming and more. How does this relate to ecommerce strategy?

4 Tips for Effective Multi-Channel Ecommerce

Hubspot

ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.

7 Ecommerce Marketing Applications of Humor

Hubspot

Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce. Now that you've taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. 7 Ecommerce Applications of Humor.

Ecommerce: Fad, Fashion or Fact? [Cartoon]

Hubspot

While eCommerce growth continues to soar, many still think of it as a fad. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing. What do you think?

5 Ways to Maximize Ecommerce Holiday Marketing

Hubspot

For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. 5 Ways to Maximize Ecommerce Holiday Marketing.

5 Useful Ecommerce Applications of QR Codes

Hubspot

However, when used correctly, QR codes can give your ecommerce business expanded reach. Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business.

7 Effective Ecommerce Applications of Twitter

Hubspot

Here are a few tactics you can use to leverage the amazing volume and openness of Twitter for your eCommerce marketing: 1. Many eCommerce companies focus on acquiring huge followings, which is a mistake. Twitter’s openness is one of its great advantages for eCommerce.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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5 Best Practices of Facebook eCommerce Stores

Hubspot

Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World.

How To Use YouTube For eCommerce

Hubspot

John is an eCommerce Entrepreneur and speaker, CEO of 3rd Power Outlet and ColderICE Media. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Grow Your eCommerce Business Using Inbound Marketing. This is a guest post authored by John Lawson.

5 Ways Inbound Marketing Drives B2B Ecommerce

Hubspot

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Ecommerce has been an extremely viable and profitable B2B sales strategy for them. B2B eCommerce: The Next Frontier of Inbound Marketing.

Ecommerce Blogging: Product Page Linking Strategies

Hubspot

Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Ecommerce will hit Facebook – Next year the deal that Facebook has with oodle.com for the Facebook Marketplace will be over.

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5 Steps to Using Twitter for Ecommerce Marketing

Hubspot

Here's how ecommerce marketers, and you, can do just that: 1. Are you using Twitter and other social networks to effectively market your ecommerce website? Transform your Ecommerce Marketing Strategy with Social Media.

10 Homepage Items for eCommerce Website Conversions

Hubspot

On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Tip: You should consider measuring these 5 eCommerce blogging strategies.

Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases

Hubspot

economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Search engines provide smaller eCommerce stores their biggest opportunity to draw in prospective shoppers.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. The measurability of the web can be a double-edged sword.

5 Best Practices for eCommerce Abandoned Cart Nurturing

Hubspot

An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions. This holds equally true for eCommerce. Learn how to think smart and gain more ecommerce customers with less spend.

6 Qualifications for an eCommerce Click and Mortar Business

Hubspot

Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate.

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4 Ways Amazon's New Facebook Integration Impacts eCommerce

Hubspot

So, how will this integration and all other changes as a result of Amazon’s new feature effect social media’s impact on our eCommerce shopping behaviors? Free eCommerce and Inbound Marketing Webinar!

How to Save Ecommerce Sales With Abandoned Cart Emails

Hubspot

Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases).

3 Steps to Better Ecommerce Targeting and Remarketing

Hubspot

For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors.

4 Reasons Your Store Needs an eCommerce Website to Grow

Hubspot

Creating an eCommerce website allows a retail store to break-through the limitations a physical location presents, while increasing sales of its products. 4 Reasons an eCommerce Website is Necessary to Grow Your Store: 1. Remember, your eCommerce store is ALWAYS open.

How to Measure the Success of Your eCommerce Website

Hubspot

The concepts behind measuring the success of an eCommerce website don't stray too far from those necessary to measure a website focused on lead generation. Here are 3 steps to make sure you are successfully measuring your eCommerce progress.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

What sets it apart is better design flexibility than most of the alternatives, calendar tools and built-in ecommerce functionality. Another website building option that includes extras like ecommerce functionality with credit card processing, and nightly backups. Business Catalyst combines the features of the products above—a CMS, forms builder, and ecommerce tools—with email marketing functionality and a basic CRM system.

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eCommerce Marketing: Google Shopping vs Google Organic Search

Hubspot

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. Writing a blog for your eCommerce store is a great option to increasing your visibility in Google Search. Join Us for a Live Webinar: Blogging for eCommerce Sites.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Facebook marketing rock star Mari Smith reviews the top 75 Facebook apps that enable you to “customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce&# and much more.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Landing Page Testing: Is my ecommerce landing page the problem?

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Enhance Unique Product Data To Increase Visibility [Ecommerce]

Hubspot

For eCommerce businesses, it can be very challenging to get your products noticed in highly competitive search engines and shopping engines. Learn how to make your eCommerce products more visible on the world's biggest search engine.

4 Ways to Leverage Conversion SEO for Ecommerce Marketing

Hubspot

If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

and ecommerce shopping cart drop-offs. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g,

5 Ways to Capitalize on Last-Minute Ecommerce Holiday Shoppers

Hubspot

The holidays are here, and if you've been following ecommerce holiday best practices , then chances are you’ve been planning your strategy for months. Have other holiday-worthy ecommerce content ideas ?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

4 Rules for Marketing on Twitter by Practical eCommerce. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

Best Website Design Guides and Tips of 2010

Webbiquity

Though her focus is on ecommerce sites, many of the principles apply more broadly. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.

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