Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Basics of Advertising on Facebook by Practical eCommerce. 15 Ways to Get ‘Liked’ on Facebook by Practical eCommerce.

4 Trends Impacting Ecommerce Marketing in 2011


Free Download: eCommerce Marketing eBook. Grow Your eCommerce Business with Inbound Marketing. Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group.

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12 Simple Rules to Boost Your Ecommerce Conversion Rates


Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Jump to an Ecommerce Conversion Rule. Cybersecurity is crucial for ecommerce.

5 Useful Ecommerce Applications of QR Codes


However, when used correctly, QR codes can give your ecommerce business expanded reach. Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business.

How To Use YouTube For eCommerce


John is an eCommerce Entrepreneur and speaker, CEO of 3rd Power Outlet and ColderICE Media. Webinar On Demand: Use Inbound Marketing for Your eCommerce Site. Grow Your eCommerce Business Using Inbound Marketing. This is a guest post authored by John Lawson.

What's Your Facebook Ecommerce Strategy?


What was once considered a small time scam player called Offerpal , the renamed and reinvented company Tapjoy has legitimized itself by helping Facebook power its ecommerce capabilities, particularly for online gaming and more. How does this relate to ecommerce strategy?

7 Ecommerce Marketing Applications of Humor


Lolcats are just one of many potential humorous devices that could help influence consumer behavior in ecommerce. Now that you've taken a few moments to wonder what on earth Lolcats have to do with ecommerce, let me explain. 7 Ecommerce Applications of Humor.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Ecommerce will hit Facebook – Next year the deal that Facebook has with for the Facebook Marketplace will be over.

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5 Ways to Maximize Ecommerce Holiday Marketing


For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. 5 Ways to Maximize Ecommerce Holiday Marketing.

18 (of the) Best Web Analytics Guides of 2011


While the post is ecommerce-focused, much of the information will be helpful to B2B marketers as well. The measurability of the web can be a double-edged sword.

Ecommerce: Fad, Fashion or Fact? [Cartoon]


While eCommerce growth continues to soar, many still think of it as a fad. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing. What do you think?

7 Effective Ecommerce Applications of Twitter


Here are a few tactics you can use to leverage the amazing volume and openness of Twitter for your eCommerce marketing: 1. Many eCommerce companies focus on acquiring huge followings, which is a mistake. Twitter’s openness is one of its great advantages for eCommerce.

5 Best Practices of Facebook eCommerce Stores


Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World.

Review: Six Small Business CMS and Web Marketing Systems


What sets it apart is better design flexibility than most of the alternatives, calendar tools and built-in ecommerce functionality. Another website building option that includes extras like ecommerce functionality with credit card processing, and nightly backups. Business Catalyst combines the features of the products above—a CMS, forms builder, and ecommerce tools—with email marketing functionality and a basic CRM system.

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8 (of the) Best Web Analytics Guides of 2010


and ecommerce shopping cart drop-offs. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g,

5 Ways Inbound Marketing Drives B2B Ecommerce


To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Ecommerce has been an extremely viable and profitable B2B sales strategy for them. B2B eCommerce: The Next Frontier of Inbound Marketing.

4 Reasons Your Store Needs an eCommerce Website to Grow


Creating an eCommerce website allows a retail store to break-through the limitations a physical location presents, while increasing sales of its products. 4 Reasons an eCommerce Website is Necessary to Grow Your Store: 1. Remember, your eCommerce store is ALWAYS open.

4 Ways Amazon's New Facebook Integration Impacts eCommerce


So, how will this integration and all other changes as a result of Amazon’s new feature effect social media’s impact on our eCommerce shopping behaviors? Free eCommerce and Inbound Marketing Webinar!

Ecommerce Blogging: Product Page Linking Strategies


Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing.

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Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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Best Website Design Guides and Tips of 2010


Though her focus is on ecommerce sites, many of the principles apply more broadly. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in.

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5 Steps to Using Twitter for Ecommerce Marketing


Here's how ecommerce marketers, and you, can do just that: 1. Are you using Twitter and other social networks to effectively market your ecommerce website? Transform your Ecommerce Marketing Strategy with Social Media.

10 Homepage Items for eCommerce Website Conversions


On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. Tip: You should consider measuring these 5 eCommerce blogging strategies.

Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases


economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. eCommerce spending increased by 9 percent from 2009, reaching 227.6 Search engines provide smaller eCommerce stores their biggest opportunity to draw in prospective shoppers.

6 Qualifications for an eCommerce Click and Mortar Business


Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. The introduction of the internet and eCommerce has drastically affected the way our society shops, and thus the way businesses need to operate.

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5 Best Practices for eCommerce Abandoned Cart Nurturing


An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions. This holds equally true for eCommerce. Learn how to think smart and gain more ecommerce customers with less spend.

How to Save Ecommerce Sales With Abandoned Cart Emails


Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases).

3 Steps to Better Ecommerce Targeting and Remarketing


For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors.

How to Measure the Success of Your eCommerce Website


The concepts behind measuring the success of an eCommerce website don't stray too far from those necessary to measure a website focused on lead generation. Here are 3 steps to make sure you are successfully measuring your eCommerce progress.

5 Ways to Capitalize on Last-Minute Ecommerce Holiday Shoppers


The holidays are here, and if you've been following ecommerce holiday best practices , then chances are you’ve been planning your strategy for months. Have other holiday-worthy ecommerce content ideas ?

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Landing Page Testing: Is my ecommerce landing page the problem?

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4 Ways to Leverage Conversion SEO for Ecommerce Marketing


If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue.

eCommerce Marketing: Google Shopping vs Google Organic Search


Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. Writing a blog for your eCommerce store is a great option to increasing your visibility in Google Search. Join Us for a Live Webinar: Blogging for eCommerce Sites.

Enhance Unique Product Data To Increase Visibility [Ecommerce]


For eCommerce businesses, it can be very challenging to get your products noticed in highly competitive search engines and shopping engines. Learn how to make your eCommerce products more visible on the world's biggest search engine.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search


And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Other PPC books focus more on ecommerce firms but not lead generation. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

JC Penny the same sort of idea with their new ecommerce page. No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so).

The 4 Critical Elements of an Effective Business Website


Do you need extra features, like a built-in CRM system, the ability to easily integrate with external systems, create secure areas of the site, or manage ecommerce transactions? The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner.