Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

Senior marketing executives from Aetna, Boston Private, Cybereason, Dr. Martens, Dun & Bradstreet, Earth Networks, Entuity, GE, GoDaddy, Healthgrades, iCrossing, JPMorgan Chase, Keurig Green Mountain, LogMeIn, Markforged, Microsoft, Newell Brands, Philips, Red Wing Shoes, RSA, Sharecare, Staples, The Economist, Wiley, and WPP will share how they’re actually harnessing marketing technology in their organizations today. Okay, I admit it.

1 Billion Facebook Users in 2012? Not So Fast

Biznology

A report has been released by interactive agency icrossing. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. Image via CrunchBase. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook reaches 1 billion accounts.

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Top 15 Advertising Agencies on the East Coast USA

Outgrow

iCrossing. With offices in 17 locations including New York, iCrossing is one of the top-rated advertising agencies out there. Top 15 Advertising Agencies on the East Coast USA. Did you know that the first advertising agency in the United States was in Philadelphia? Volney B. Palmer set up the first advertising agency in Philadelphia around 1840. Since then, advertising agencies have come a long way. So, we decided to make a list of the top advertising agencies on the East Coast USA.

How to make real friends (and pimp your Klout) with Flipboard

Biznology

How an iCrossing office increased its Klout through #KloutWar2011 (greatfinds.icrossing.com). I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat.

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

CMO 100

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel. A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined!

CMO 100

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing. How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

iCrossing (2). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

Marketing + Technology + Management – Hype = MarTech

chiefmartech

Anita Brearton , CEO of CabinetM , will lead a panel on marketing stacks with Jeff Harvey , director of marketing technology at Red Wing Shoes ; Laurie Klausner , VP world wide marketing at Entuity ; and Shiva Vannavada , CTO at iCrossing. I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager.