The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 Aggressive testing of ad copy.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Contently

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. You can always scale ad spend up or down over time, depending on budget constraints.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why.

Forecasting 127

Forecasting Social Media Trends Media 127

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Do the same thing with your product and engineering teams—your company’s product might be doing good and serving people in ways you don’t even know about.

Storytelling 211

Storytelling Trends Ethics Content 211

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE. COMMUNICATION.

Product 100

Product Work Management RSS Privacy Policies 100

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. So many disparate marketing tools only make the task tougher.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Outreach

SEPTEMBER 29, 2020

By the time they speak to a sales rep, they’re well-versed about the product. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. They’re ready to be sold on the outcome. How will your solution change their lives for the better?

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Ontraport

SEPTEMBER 7, 2018

If you were a Reddit user during the 2008 U.S. presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […].

Landing Pages 81

Landing Pages Personalization Amazon Purchase 81

Zoominfo

MARCH 8, 2021

Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Although it’s annoying, adding a few special characters, throwing in numbers, or using a password generator can make a difference in enticing a hacker. What Causes Data Loss?

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. In 2007 to 2008 Twitter also introduced Promoted Tweets. This can be through ads or sponsored posts. This has given marketers new tools to reach the almost 4.8

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

chiefmartech

JULY 30, 2022

That is the number of software products profiled on G2’s site as of last week. In other words, that 103,528 number is a lower bound of the B2B software product universe. G2’s database is certainly still growing, adding on average 945 software products per month. The answer: at least 103,528. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Launch Marketing

SEPTEMBER 2, 2020

Without your leads, prospects and customers, you are left with only a product and a plan. Confusion can happen if the info is simply added to a CRM without a salesperson following-up with the contact. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Bannerflow

FEBRUARY 11, 2019

In fact, efficiency is the ‘it’ word of ad tech. All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. . For top-level decision makers, the adoption of ad tech is a natural choice for marketers looking to move their processes in-house.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Webbiquity

OCTOBER 16, 2018

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And your product or service may be exactly what they need to solve it. The product sets don’t compete but do both appeal to the same business security system buyer.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. So far, they’ve stuck together and shown more unity than back in 2007-2008.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Forget about managers keeping tabs on productivity and evaluating talent. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management.

Work Management 98

Work Management Curation Training Gartner 98

6sense

NOVEMBER 9, 2021

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). R&D and new product launches. In this context, axing new product development projects in a recession looks like a no-brainer.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Valasys

MARCH 11, 2020

He also added that HootSuite and Oracle have mutual customers who can accelerate their investment in social ventures by fueling their lead scoring programs. Adding social to the lead scoring programs can help marketers amplify their investment into social media.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. ” Seth Godin, Marketing at Seth Godin Productions. “Your brand thinks that your products and services are the best thing in the world?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). User research has been replaced by performance marketing and now lives with UX or product teams. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Zoominfo

MARCH 8, 2021

Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Although it’s annoying, adding a few special characters, throwing in numbers, or using a password generator can make a difference in enticing a hacker. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? No guessing.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. You can start on your own with blog posts, product reviews, newsletters, etc. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Customer Experience Matrix

OCTOBER 24, 2014

I might have added a third meaning: that systems to do predictive modeling are everywhere as well. Back in, say, 2008, a product like this would be big news. Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Adapting to Customer Needs With the Right Products. Figuring that out starts with thinking about how your products and services impact your customers. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Valasys

MARCH 4, 2019

“It means that clients can effectively go to one agency with all of the skill-sets and expertise to support their marketing objectives, as well as supporting their in-house marketing teams,” Mark further added. About Gravity Global. About JJ Marketing.

Demand Generation Agencies 56

Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

Seismic

JULY 19, 2022

If you’ve cut 10% of your staff, you still need to make the remaining 90% productive, engaged, and ready to do their job. Things become incrementally harder in times of uncertainty, because organizations may not have the tools and processes to make fewer employees more productive in short periods of time.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Content Marketing Institute

MAY 31, 2018

Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality. And this, dear readers, is the raison d’être of digital asset management. Click To Tweet.

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Hubspot

OCTOBER 17, 2017

TAKEAWAY: Good writing is the product of prolific reading. How to simplify a concept: The Big Short , an Oscar-winning film about the 2008 housing collapse, was almost never made because the subject matter was too technical for a lay audience. The more good writing you read, the more good you’ll internalize.

Rules 78

Rules Ads Funnel Advertising Skype 78

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. For those that are new to eCommerce, or just looking for a fresh face and added functionality over an existing site, Magento can more than fit the bill.? . With these partners, there are opportunities to customize and expand the product to take it to a whole new level. The company Varien Inc.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? Our product actually helps companies protect revenue during economic slowdowns. More than anything, you want happier and more productive workforces working on high-value tasks.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech Advisor

SEPTEMBER 26, 2019

She explores how podcasters can make use of a variety of techniques to monetize on this emerging trend, from sponsorships and product endorsements to affiliate marketing and crowdfunding. podcast ad revenue in 2017. Also Read: Adding Smarts to Your Smart Home Speaker. Product Recommendations. Sponsorship. Crowdfunding.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Valasys

FEBRUARY 12, 2019

increase in productivity upon adding mobile access to their CRM application. In 2008, only 12% CRMs operated via the cloud while 87% CRMs hosted on the cloud by 2018. In order to increase workforce productivity, it is important to offer mobile CRM solutions. According to a study conducted by Nucleus, Sales reps saw a 26.4%

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

WebMarketCentral

FEBRUARY 24, 2009

Craft more compelling headlines and ads? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print."

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Hubspot

JANUARY 9, 2015

For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war.". Remember those "Hi, I''m a Mac"; "Hi, I''m a PC" television ads from the late 00s? That particular campaign ended in 2009 after a total of 66 ads. What did these battling TV ads look like?

Ads 28

Ads Television marketing Advertisements Advertising 28

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

NuSpark Consulting

JANUARY 11, 2013

Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100