Marketing Insider Group

JULY 23, 2015

Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Creating citizen storytellers is different from tapping the ranks for ideas to develop into content. Citizen Storytellers. They drew on a cross-section of people to share their point of view.

Storytelling 100

Storytelling Work Management Lead Scoring Lead Ranking 100

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories. Probably not.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Your Call to (Video) Adventure Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. In response to consumer feedback and site data, Coca-Cola made more than 60 tweaks to the site , including adding in sections related to food and music.

Storytelling 164

Storytelling Marketing Websites Social Media Blogger 164

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. You can see it all over the comment section after checking out Christian Horner’s Red Bull Racing Garage Tour. The post 6 Video Storytelling Formats That Can Engage Your Customers appeared first on ClearVoice. The customer testimonial. Thinking about testing out #video?

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. The section generates a significant amount of industry support in terms of advertising.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Webbiquity

JUNE 28, 2022

Lay them out so that different sections are easy to find. Although the case study doesn’t point to numbers, they add a section called “Results” where they clearly outline what OneSource accomplished for the brand. Make sure the case studies on your site have their own tab. Enhance Credibility. Tell a Story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

FEBRUARY 25, 2020

But possibly the most interesting element of this infographc is the second section, which shows how to align different types of video with different stages of the sales funnel and buyer decision process: Use brand, storytelling, and thought-leadership video at the top of funnel, during the awareness phase.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Vision Edge Marketing

MARCH 19, 2024

Brands like Nike have mastered the art of emotional storytelling in their marketing, creating a lasting impact on consumers and setting themselves apart through new, emotionally resonant narratives. Use the information in the 5 ways section to ensure humans and AI are set up to successfully collaborate. We have answers.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Contently

OCTOBER 6, 2021

SEO Story Ideas is the newest addition to the Ideation section of our platform. With this feature, we’re excited to continue to boost our customers’ content performance, while taking another big step in our mission to fuse the art and science of storytelling together. Watch a demo to explore these new features now!

SEO 160

SEO Tools Marketing & Strategy Lead Ranking 160

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

markempa

JULY 14, 2014

Breaking down your script into sections can help you diagnose problems. In the control for this experiment, the voicemail script could be divided into four sections: An introduction. The company identifier. The follow-up from previous touch point. The “ask”. Know when to flip (and rip up) the script.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Storytelling 120

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. It’s kind of cool that they have a “for adults” and “for kids” section. as the narrative unfolded, helping to give clear expectations for each section of email copy.

Storytelling 80

Storytelling Newsletter Impressions Design 80

Marketing Insider Group

MAY 12, 2020

The outline provided in the previous section provides some insight into what some of those changes might be from a high-level strategic perspective, but what do the changes actually look like when put into practice? Content in 2019 will be heavily focused on storytelling. What E-commerce Content Marketing Will Look Like Beyond 2020.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Content Standard

AUGUST 8, 2016

Emotion plays a crucial role in effective storytelling—including brand storytelling. Such stories, of course, are as unique and varied as their storytellers. Even the concept of the American dream tracks with the Rags to Riches storytelling archetype. The Cinderella storytelling arc is also common among brands.

Storytelling 40

Storytelling Brand Identity Branding Youtube 40

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Salesforce Marketing Cloud

MARCH 7, 2023

Drive better business outcomes with fully-integrated data management and governance, visual analytics, data storytelling, and collaboration. profile in the badge section; just click the drop-down menu and select Event/Community to view your community badge collection. These badges will appear on your Trailblazer.me

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. It’s kind of cool that they have a “for adults” and “for kids” section. as the narrative unfolded, helping to give clear expectations for each section of email copy.

Storytelling 55

Storytelling Newsletter Impressions Design 55

Marketing Insider Group

OCTOBER 20, 2020

Coca-Cola lets employees recommend stories on their corporate blog with a special “Staff Picks” section. Set clear content guidelines but place authentic storytelling at the center of your strategy. Give employees the tools, resources, time, even recognition, that they need. Tread wisely and firmly.

Business 353

Business Work Management Correlation Cable 353

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. This workflow is passable for assets like articles, whitepapers, and even websites, but it doesn’t really work for interactive storytelling. The sad truth is that most static marketing assets are pretty predictable when it comes to design.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? And Target considers me a “guest” because … yeah, I guess I did get drunk and fall asleep in the camping section that one time in college.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. This workflow is passable for assets like articles, whitepapers, and even websites, but it doesn’t really work for interactive storytelling. The sad truth is that most static marketing assets are pretty predictable when it comes to design.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Unbounce

AUGUST 4, 2021

The “Increase revenue” and “Increase productivity” sections provide concrete numbers detailing how much Peakon increases revenue, productivity, and customer satisfaction. In the “Increase revenue” section, you’ll learn that revenue can increase by up to 0.6% The “Increase productivity” section delivers a statistical triple threat.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. Storytelling is one of the cornerstones of successful content marketing. Only a small section of the blog is dedicated to investment. Microsoft “Stories”.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Circle Studio

APRIL 28, 2022

Leverage the power of storytelling to communicate your messages and make them memorable. Whether your audience tends to learn through visual, auditory, or kinesthetic approaches, storytelling can appeal to all. What’s the purpose of your article, About page, or Services section? Is dynamic and engaging.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Brightedge

MAY 16, 2021

Another great section is on account based marketing, where she explains the unique role marketing plays in defining and running a significantly different program. He identified the top two dozen products and interviewed each company to populate the first section of the book. Download the SEO initiatives playbook.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

APRIL 8, 2024

They leverage their product description and visual storytelling to enhance the product’s value and entice potential customers into buying it. Sure, you can add a detailed product description or include a frequently asked questions (FAQs) section to answer their queries. But what if they have more questions?

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Valasys

FEBRUARY 6, 2024

A well-worn concept, but the middle section, the MOFU (Middle Of the Funnel), often gets stuck in the doldrums of generic content and repetitive tactics. Content that Converts: AI-Driven Storytelling Forget the days of churning out generic blog posts. The marketing funnel. But what if we injected a shot of AI into the mix?

Top of Funnel 40

Top of Funnel Personalization Lead Scoring Lead Ranking 40

Litmus

SEPTEMBER 28, 2020

These are the eight awards and their winners (click on each to skip to that section in this blog post): The Email First Excellence Award : AutoNation USA. The Data Storyteller Award : Altos. The Data Storyteller Award. the testing section forks – one is Litmus Email Previews which are sent straight off for approvals.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Only B2B

JULY 20, 2020

Storytelling can help trigger that past experience & imagination of your prospect. Storytelling succours to provide context to the facts you provide in your sales pitch. If you would like to add more to it, please leave your tips in the comments section. Story Telling. Never talk bad about your competitors. “You

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Hinge Marketing

SEPTEMBER 10, 2020

One common way to ensure they navigate to your Careers page is to dedicate a section to your homepage to job seekers. In the About Us section, dedicate a place to share the story of your firm. Opportunity for growth and career advancement – Again we see an opportunity for storytelling to play a role in your Careers section.

Marketing Websites 137

Marketing Websites Thought Leadership Case Studies Ideal Customer Profiles 137

Content Standard

JANUARY 21, 2016

Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40