Storytelling

Act-On

Having a background in storytelling concepts, principles and tactics can inform your marketing. Content Marketing Marketing Life Marketing Strategy digital storytelling storytelling storytelling content

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

How to Use the Power of Storytelling in B2B Ads

Act-On

Create greater impact in your B2B advertising with powerful storytelling strategies. B2B Marketing Content Marketing b2b ads b2b advertising b2b content marketing b2b storytelling storytelling content

Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

Content marketing tells the story of your brand. The content marketing funnel itself is a story. What drives good storytelling? What captivates your audience and drives them on through the content marketing funnel? Content Marketing

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form content (1,200+ words) becomes a story when it follows a narrative arc – meaning it has a premise and a plot (a beginning, middle and end). Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. ” Of course, content marketing is more complicated than that. CMOs embrace content.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. The following tips will help you to more effectively use storytelling as a marketing tool.

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. Starting with the marketing ecosystem. Citizen Storytellers.

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. Content Marketing

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Content Marketing and the Art of Storytelling

ANNUITAS

Blog content marketing Doug Kessler Erika Napoletano Joe Chernov Joe Pulizzi Larry Smith MarketingProfs B2B Forum Steven Shepard Your words are the best words. Sometimes we spend too much time looking for the right words, instead of using our best words, whatever they may be.

4 Secrets of Great Storytellers

Content Marketing Institute

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.

Digital Content Marketing: The Art of Storytelling

Directive Agency

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Storytelling?

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. Content Marketing

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content MarketingTelling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations.

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before.

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

Digital Content Marketing: The Art of Storytelling

Directive Agency

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. What is Storytelling?

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

B2B Content Marketing as Storytelling: Is It Really That Simple?

KoMarketing Associates

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What were the latest content trends being discussed in blogs and on social media? One Note on Storytelling Originality.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.

Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? The post Demystifying Tech Storytelling: No One Wants to Hear About Your Backend appeared first on Marketing Insider Group. Content Marketing

Unleash the power of storytelling in your content marketing

Biznology

Obviously, the first option is ridiculous and you would never use it to tell someone how great your best friend is, yet as marketers, it’s a trap we all fall into now and then when we’re designing our marketing materials. Photo credit: Wikipedia.

The Three Whats of Storytelling

Marketing Insider Group

You were likely the victim of a storyteller that ignored the three whats. The next time this happens, understand that you fell victim to a storyteller who didn’t prepare the three whats of storytelling. Content Marketing

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

ScribbleLive

the Saleslion) that read: What do the solar eclipse and content marketing have in common? And that we should stop making marketing analogies for everything that’s happening in this world. Tie them back to who we think our audiences are (most likely marketers).

9 Movies Every Content Marketer Should Watch

DivvyHQ

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. Content Marketing

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. I defined content marketing as the gap between what brands produce and what our customers actually want.

The Art of Storytelling [Video]

Marketing Insider Group

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Across the ages, brands have been using the art of storytelling to reach their audience.

Advertising Anecdotes: Storytelling in Content Marketing

Aberdeen

At the beginning of the year, Forbes published an article , Social Media And Content Marketing Trends That Will Shape 2018 , which presented not only the trends, but the challenges marketing teams are bound to face. Read: Best-in-Class Content Marketing: Align, Acquire, Adapt.

The Rise Of Visual Storytelling

Marketing Insider Group

In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. According to Nielsen , there are 27,000,000 pieces of content are shared each day. Content that helps them. Content Marketing

The Optometrist Storyteller

Marketing Insider Group

What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. Content MarketingI lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. The differentiator is amazing, engaging content.

A Storytelling Approach to Internal Communications

Marketing Insider Group

The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group. Content MarketingAt most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […].

6 Examples of Genius Brand Storytelling You Have to See

Marketing Insider Group

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group.