7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Content Marketing

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling

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Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing StorytellingStories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Content Marketing

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Oracle

People, of course, love storytelling. How does this relate to marketing. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Storytelling can help with all of that.

Content Marketing and the Power of Emotion in Storytelling

Oracle

Content marketing tells the story of your brand. The content marketing funnel itself is a story. What drives good storytelling? What captivates your audience and drives them on through the content marketing funnel? Of course, everyone loves a good story, and storytelling itself is the best and more effective means of communication. Good storytelling hits the right emotional triggers, as does good marketing. Content Marketing

Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.

Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Content Marketing

Neuroscience and Storytelling: What Content Marketers Can Learn

DivvyHQ

Study after study finds that incorporating stories into your content marketing creates a more engaging experience, and a long-lasting impression on audiences.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

Standing Out in the Crowded Content Marketing World with Visual Storytelling

DivvyHQ

The role of content marketing is to deliver value, not interrupt consumers with spam calls, junk mail, or even catchy ads. To stand out in your prospects’ crowded inbox, though, you may need to take a page out of Madison Avenue’s playbook.the page about visual storytelling.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. “Snow Fall” was labeled ‘a new medium’ and ‘the future of web storytelling.’

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. ” Of course, content marketing is more complicated than that. You need to create content that will educate and inspire your target audience and drive meaningful business results. You need a smart distribution strategy and a mechanism for constantly optimizing your content. CMOs embrace content.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing.

Content Marketing And The Rise Of The Citizen Storyteller

Marketing Insider Group

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. Creating citizen storytellers isn’t only about tapping the ranks for ideas to develop into content. If you want to make all of your content operations and storytelling activities more efficient, start with infusing your brand story into every aspect of how your company walks, talks, thinks and acts. Starting with the marketing ecosystem. Field marketing.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

The Importance of B2B Storytelling

Marketing Insider Group

From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content MarketingTelling and listening to stories comes naturally to people across the globe. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. We’re all about data-based storytelling.

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. Source: Marketing Charts.

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The Evolution of Storytelling

FMG Suite

Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. . Today, automated campaigns and full digital marketing platforms are available to advisors. Marketing is simply another form of storytelling.

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Content MarketingToday’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own.

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Social impact storytelling needs to be a part of your content strategy in 2021. Storytelling CSR GE Reports Gen Z Millennials Patagonia

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences.

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. Make your content conversational. Use the Element of Surprise to Make Your Content Sizzle. Let Empathy Guide Your Content Strategy.

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Former journalists,” he said, “who once gave voice to the downtrodden and spoke truth to power, have latched on to this trend with good paying jobs as content marketers.”. Content Marketing

9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

The Accidental Storyteller

Marketing Insider Group

For some reason people don’t think that they’re good storytellers…even when faced with evidence to the contrary. The biggest barrier to storytelling is the irrational concept, “I have nothing interesting to say.”. The post The Accidental Storyteller appeared first on B2B Marketing Insider. Content MarketingA few years ago, I met a guy who described himself as a 20-year veteran of the apparel industry.

B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Pandemic’s Impact on Marketers’ Email Strategies. How to Leverage Buyer Intent to Maximize Marketing Campaigns.

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

” The question came from a strategy colleague when I was helping a brand staff its new content studio. I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. For content, I crave authority.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing.

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The Optometrist Storyteller

Marketing Insider Group

What’s Business Storyteller?” He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. Content MarketingI lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy.

Connect with Content: The Power of Business Storytelling

DivvyHQ

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content.