ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s Workbench is an end-to-end content marketing platform for curation, personalization, email and digital distribution and campaign analytics.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. How will you distribute content? Consistency is equally important when asking about content distribution.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . The upshot? To learn more, request a demo here.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Identify new opportunities for promotion and distribution.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Choose the Right Distribution Channels. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social. We’re not answering these questions clearly and specifically: Who is my “built for you”?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Contently

APRIL 20, 2021

And thanks to a distribution strategy that spans paid, social, owned, and earned, their audience is growing. ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently. Means & Matters is also earning loyalty. “It’s not about us.”

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. The modern audience reacts differently to legal content. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 57

CMO Enterprise Management Planning Work Management 57

Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 55

Distribution Facebook Content Landing Pages 55

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? The prospect.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 62

Storytelling Marketing & Strategy Marketing Strategy Brand Identity 62

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Marketing Insider Group

JANUARY 30, 2023

Data Stories that Compel Action: classic having the “right information, at the right time” is as important as ever; the rise of data visualization and using data storytelling, all connected to action. Building alerts that drive action in a continuous cycle with automation at the core. and it never gets old!

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create. It’s not that you aren’t distributing your content through lots of channels, but it doesn’t pop up and interrupt users.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Anyword

JUNE 18, 2019

Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. The Guardian US creates a bespoke distribution plan for every piece of content , built around the intended audience and KPIs of the campaign.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

ClearVoice

APRIL 3, 2024

Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. Use storytelling and visuals to communicate and truly resonate with each stakeholder. SEO value. Is your content in alignment with the current trends in SEO?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 132

Case Study Case Studies Studies Branding 132

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Navigate the Channel

SEPTEMBER 29, 2023

Becoming the Organizational Storyteller As the CMO, you have license to talk to people about your company in a way that no one else does. You can look at the Chief Marketing Officer as the Head Storytelling Officer if you have trouble remembering exactly what you are supposed to be doing out in the field.

CMO 65

CMO Advertising Agencies B2B Storytelling 65