6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

11 Storytelling Lessons That Will Transform Your Content Marketing

Contently

You need a smart distribution strategy and a mechanism for constantly optimizing your content. For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. Mediocre stories fail, and paid distribution won’t fix that.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). “How can I use research as marketing content?”

Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

Oracle

Join us over on the Content Pros Podcast to gain insights from these and other experts on strategies for successful conversion, reasons to prioritize content distribution, how to ask customers the right questions, and structuring your staff for the best results. Why Content Distribution Matters More Than Curation Many content marketers focus on the quality of their content and rest easy knowing that their audience will find, appreciate, and consume these high-quality posts.

How A CMO Uses Storytelling To Engage Audiences

Oracle

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

CMO 212

The Long and the Short of it — and the implications for Content and Storytelling

RockContent

Digital realization is leading to increased distribution efficiency, so more emphasis needs to be on brand.” And here is where content strategy and tactics as storytelling will come into play.

Content Distribution Trend Report 2019

Anyword

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. As a result, publishers have become much more sophisticated with their distribution efforts, increasingly incorporating data-backed strategies into their day-to-day operations. Distribution is now the key for effective storytelling.

Content Distribution Trends for 2019

Anyword

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. For that reason, we decided to dedicate a recent webinar entirely to that very idea, and invite storytellers to ask us anything about what to expect from the world of content distribution in 2019. Reducing the Cost of Paid Distribution in 2019.

ABM and the Art of Storytelling

xiQ

ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. xiQ’s AI-powered Workbench curates millions of documents and content sources and lets you create highly compelling and engaging assets for distribution to prospects, customers, partners and account teams – in minutes! The post ABM and the Art of Storytelling appeared first on xiQ inc.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? I look at the work of other brands each week and distribute it to my team in an email with the subject line “Work That Makes Me Jealous.”

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. In Kevin Spacey’s keynote from Content Marketing World 2014 , he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. So what advice does Francis Underwood have to dish on storytelling?

Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

Anyword

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Now that The Keywee Times has mapped out its funnel, the next step is to decide which content will be distributed through Facebook at each step in order to move users down the funnel.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing. A print issue is distributed and sold every month, while its digital counterpart, redbulletin.com , is updated more frequently. The magazine puts a high emphasis on visual storytelling, using exclusive photography and illustrations to bring long-form content to life.

The art of narrative storytelling via social media marketing

Biznology

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. The post The art of narrative storytelling via social media marketing appeared first on Biznology.

Facebook Content Policy 101: Avoiding Disapprovals for Paid Content Distribution

Anyword

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust.

Facebook Content Policy 101: Avoiding Disapprovals for Paid Content Distribution

Anyword

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust.

8 Exceptional Examples of Customer-Led Storytelling

ClearVoice

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling. Here are eight brands that get customer-led storytelling right: 1. storytelling #marketing Click To Tweet.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

We recently did a feature on brands that are doing outstanding work in customer-led storytelling , but a related strategy is to tap employees to do the storytelling. For this roundup, we are looking at brands that have utilized employees of all kinds to be the spotlight storytellers and share their diverse points of view. Our fave brands doing employee-led #storytelling include @Sephora, @Salesforce, @Macys and. Articles Branding Creation Storytelling

Storytelling Is Not a Strategy

Contently

and The Atlantic, in exchange for ambitious, interactive storytelling. It can also identify the most important topics in our industry and analyze the value of distribution channels. Brands are ready to embrace the power of storytelling. The growth is promising, but it’s important to note that storytelling is not a strategy. The post Storytelling Is Not a Strategy appeared first on The Content Strategist.

How to Write LinkedIn Posts that Do the Job for Your Company

DivvyHQ

What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master post writing to drive engagement.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Be agile and adjust your KPIs to keep pace with how and where your content gets distributed.

How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles. One brand that’s mastered this type of storytelling in the retail industry is Wildfox. As a retailer, you live the fashion life cycle.

Why Publishers are Using Multiple Facebook Placements for Content Distribution

Anyword

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . This allowed storytellers to confidently target their audiences across browsers, devices, and platforms. . Distribution is now the key for effective storytelling.

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

RockContent

Of course, that was early on in my storytelling career. The one thing to take from this storytelling strategy is that’s much easier to share stories from our own experience then from unrelated, or at worst, made up experiences. The best #storytelling strategy is to share personal experiences! My storytelling formula. I also love processes and scaling storytelling processes in organizations. Authentic Storytelling.

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content

Anyword

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. In an effort to share some of the lessons we learn with the rest of the publishing community, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (including Keywee friends and customers like Kiplinger , Gear Patrol , Salon , and Complex ) and share their insights. Branded Content Publishers The Storyteller

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Content marketing is really just great storytelling aligned to explicit business outcomes.

[Storytellers Interview | Complex ] “Audience development has really become marketing.”

Anyword

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling.

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is the starting step of your content marketing strategy. Thus, it is evident that content distribution is the central piece of the content marketing puzzle.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. The following tips will help you to more effectively use storytelling as a marketing tool.

[Storytellers Interview | Salon] “Q4 is about making money.”

Anyword

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Since I joined, we’ve introduced new monetization strategies, tested new product offerings, and expanded our distribution. Distribution is now the key for effective storytelling. General Publishers The Storytellers

The Content Distribution Playbook - Whiteboard Friday

Moz

In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. My name is Ross Simmonds from Foundation Marketing , and today we're going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business.

2020 Guide to Content Marketing for Nonprofits

DivvyHQ

Nonprofits are usually formed because of an important need in the world or a personal experience that re-shaped someone's life. Passion is the driving force behind these organizations, and finding others that share that passion is a perfect role for content marketing.

At Visionary Companies, Storytelling Runs Deep

Content Standard

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft.

Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach. Follow-on stories are in development in different markets with novel distribution strategies.

Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported. Digital storytelling is one way to tap into that emotional connection.

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

Anyword

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was pretty good at establishing relationships with clients and helping them solve their marketing challenges, but my experience with production helped tie together the creative and digital storytelling aspects of it as well.