Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

Storytelling 137

Storytelling Television marketing Advertising Mediums Demand 137

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

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Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Advertising Agencies 363

Advertising Agencies Advertisements Advertising Content Marketing 363

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 78

Case Study Case Studies Studies Work Management 78

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

Top of Funnel 252

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 252

KoMarketing Associates

FEBRUARY 22, 2022

Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium. However, many are newcomers to this area, with the majority of respondents (38%) stating that they have only been using video for 1-4 years.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. If you’re not sure where to begin, here’s a step-by-step guide with a data storytelling example: Identify the most interesting points. A brand's why.

Storytelling 144

Storytelling Analysis Buy Correlation 144

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet.

Storytelling 108

Storytelling Brand Identity Branding Advertising Agencies 108

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. TIP: Keep the message before the medium. But at the end of the day, content marketing is storytelling ,” Heather says. “We It’s tempting to implement a tool because it’s new or neat.

Storytelling 110

Storytelling Brand Identity Branding Paid Search Agency 110

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Final Thoughts.

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Storytelling Business Urgency Marketing Differentiation 100

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

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Storytelling Examples Campaigns Top of Funnel 111

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. These thoughtful tactics are often timeless, yet forgotten methods that leave a lasting impact with clients.

Tactics 311

Tactics Effectiveness B2B Marketing Management 311

Oktopost

JANUARY 12, 2021

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. Storytelling gives you an opportunity connect with your audience to tell a story about your company and what it does. Why Does Storytelling Work in Marketing?

Storytelling 96

Storytelling Social Media Media Brand Identity 96

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 303

Content Marketing Work Management Paid Search Agency Marketing Management 303

Marketing Insider Group

OCTOBER 30, 2023

Image Source: Medium 7. National Geographic is the king of visual storytelling , helping people experience the world and various cultures in an authentic, unfiltered light. The company loves sharing its rich history through brand storytelling on social media. IBM IBM was founded over 100 years ago.

Social Media 333

Social Media Examples Media Brand Identity 333

B2B Marketing Exchange

JANUARY 7, 2025

Video content is transforming B2B marketing, offering a powerful medium to captivate audiences, simplify complex ideas, and drive conversions. Chris Roebuck will explore how this dynamic format combines storytelling with actionable insights to drive conversions and ROI. At B2B Marketing Exchange West (#B2BMX West), taking place Feb.

Video Marketing 52

Video Marketing Storytelling Advertising Mediums Content 52

KoMarketing Associates

OCTOBER 13, 2020

Medium” length videos of 30 seconds to two or three minutes. That’s a medium-length social media post, which is just enough for a one-sentence introduction, three bullet points, and a call to action. You’ve heard about the power of storytelling. They could be short inspirational videos. Tell a story. So use it.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

EveryoneSocial

DECEMBER 9, 2021

He struggled at first, but he dedicated himself to his craft, and ultimately realized that what his performances lacked was the same thing his social posts needed: storytelling. Why is Social Media Storytelling Important? The primary goal of social media storytelling isn’t to make sales, but instead to make connections.

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Storytelling Social Media Brand Identity Branding 98

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Contently

SEPTEMBER 27, 2023

With this in mind, let’s delve into the pioneering channels and mediums that promise to redefine your content campaigns. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. This isn’t merely about widening the net.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Navigate the Channel

OCTOBER 15, 2024

Video has become the preferred medium for communication , information sharing, and entertainment in the digital age. Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift?

Enterprise Management 317

Enterprise Management B2B B2B Thought Leadership SMB 317

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 108

Social Media Storytelling Media Marketing & Strategy 108

illumin

APRIL 16, 2025

Keep these things in consideration when choosing the medium or channel youre advertising. Take an omnichannel approach Using one type of medium or channel isnt enough in this day and age. Moreover, even a specific departments goals might differ from the overall universitys goals.

Advertising Agencies 80

Advertising Agencies Education Advertisements Advertising 80

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. But, simply having a podcast offers little benefit to your business. Let’s get into it! Key Takeaways.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Webbiquity

AUGUST 8, 2017

Ryan helps medium and large brands improve sales and market share by developing integrated marketing experiences distinguished by research, storytelling, engagement and conversion. About the author: Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing , a B2B marketing agency.

Work Management 266

Work Management Marketing Management Marketing Automation Services Budget Programs 266

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. You have to work backwards from the audience.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Webbiquity

JUNE 22, 2020

Regardless of the medium you are developing content for, you should approach your content with a narrative in mind. Selecting the Wrong Medium. Though every medium needs a story, that doesn’t mean every medium is appropriate for your content idea.

Top of Funnel 232

Top of Funnel Advertising Mediums Business Content 232

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Storytelling. Value: What, precisely, does your business offer customers? Uniqueness: How is your business different from every other business? Why are you better than your competitors? Connect with Your Audience. Skip the industry jargon. Use everyday language that is easy to understand and conveys your message.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Webbiquity

DECEMBER 19, 2017

“We already know that video is a high-value medium that offers great potential for engagement from audiences. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

SocialPilot

FEBRUARY 17, 2025

This depth can attract viewers seeking comprehensive information or storytelling, broadening a creator’s audience base. Master Storytelling in All Content Formats Storytelling is a fundamental human experience that transcends cultures and mediums.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Tomorrow People

AUGUST 5, 2021

Engaging storytelling through video. Video provides the ideal medium to highlight the many people and stories that make the Castrol brand what it is. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Salesforce Marketing Cloud

APRIL 3, 2025

For small and medium businesses (SMBs) , branding is even more critical. In fact, our latest research from the Salesforce Small and Medium Business Trends Report states that 61% of customers feel companies treat them like a number , not an individual. Storytelling humanizes your brand and builds trust. What inspired you?

Small Business Marketing 59

Small Business Marketing Webinar Metrics Marketing AI Brand Identity 59

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Planning Work Management Zoominfo Storytelling 164