Marketing Insider Group

MARCH 21, 2023

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

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Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Anger leads to virality. Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand.

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Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

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Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling employees to be brand storytellers. The thing with B2B marketing is that it’s not really a bright and shiny object.

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Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Convince & Convert

MARCH 13, 2014

While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral.

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Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling Employees to be Brand Storytellers People trust people. But one thing that B2B brands can capitalize on is influence.

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Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. viral in nature. The post Control the Conversation with Disruptive Video Storytelling appeared first on Vidyard.

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

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Biznology

JULY 27, 2016

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. The way I see it, Pokémon Go is the first real viral success of augmented and virtual reality. What Pokémon Go says about the Future of Storytelling. Like this post?

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Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. To channel the power of storytelling, try creating content with a captivating narrative, such as the success story of a current client, while talking about your business along the way.

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Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

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Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

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Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. Experiment, Be Creative, and Don’t Take Yourself Too Seriously.

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CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

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illumin

FEBRUARY 13, 2024

The virality of that moment definitely helped solidify this ad as a Super Bowl success. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. The key takeaway this year?

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DiscoverOrg

MARCH 15, 2017

We all should know by now the power of storytelling in business. In reading everything I can find about business storytelling – my two favorites being “Tell To Win” by Peter Guber and “Measures of Story” by K. Story is woven into the fabric of our lives, and we’re richer because of it. Of course they do, and then some.

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LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

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Contently

APRIL 16, 2020

Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller. Its content is so good that it often goes viral on Reddit. Moments like this one are why we exist,” Kellner wrote in another post.

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ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

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Marketing Insider Group

AUGUST 7, 2020

This one might be the most viral infographic of 2015. It just goes to show that paying attention to the four principles of visual storytelling – authenticity, sensory, archetype, and relevancy – all contribute to infographics that are anything other than run-of-the-mill. Kind of like domes.

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Sage Marketing

DECEMBER 5, 2023

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Increase Linkedin Post Views Is your post going viral or is it toast?

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Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. This book helps you learn exactly how to do that.

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Sage Marketing

JANUARY 20, 2022

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. Flex Your Storytelling Muscle . Is your post going viral or is it toast? I can’t emphasize enough how important a “story” is.

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Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

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Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. We might want every video to go viral, but low performance can be equally telling.

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Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. In 2014, the ALS ice bucket challenge went viral.

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Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

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ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

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ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

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Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. Its simplicity, consistency, and authenticity make HONY a leader in the digital storytelling space. A Simple Concept for a Simple Purpose.

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Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

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Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

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Convince & Convert

FEBRUARY 22, 2016

Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Eric joins us to illuminate the effect comedy can have on viral social media stories, and to share some tips that will help business leaders implement this humor in their own business stories. In This Episode.

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Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. When it comes to marketing, time is of the essence. Take the Plunge.

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Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

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Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Focus on an engaging storyteller Have you ever met someone who just “gets it”? Tell a story about the bigger picture.

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