Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. Whether it’s through interactive elements or powerful storytelling, make each piece a stepping stone toward building a narrative that recognizes and solves your audience’s problems.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

MARCH 25, 2025

Successful campaigns focus on storytelling over direct promotion. Brands that allow influencers creative freedom see better engagement. Storytelling Matters in Influencer Marketing People respond to stories. Campaigns that focus on storytelling feel less like advertisements and more like natural content.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

Choozle

MARCH 24, 2025

Today, high-performing advertisers are combining the emotional resonance of storytelling with the data-driven precision of performance marketing. Marketers now realize that performance and storytelling are not mutually exclusive, theyre most powerful when combined. This convergence isnt just a passing trend.

Storytelling 63

Storytelling Branding Brand Identity Funnel Advertising 63

Martech

APRIL 8, 2025

CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. CTV is no exception. Email: Business email address Sign me up!

Ads 116

Ads Ad Frequency Storytelling CPM 116

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 195

Creativity Work Management Video Marketing Marketing Management 195

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Advanced budgeting, bidding and creative optimization tools make smarter spending easier than ever.

Advertising Agencies 127

Advertising Agencies Advertising Advertisements Paid Search Agency 127

Contently

MARCH 31, 2021

When Juan Cabral, Fallon London’s creative director, and Phil Rumbol, Cadbury’s marketing director, initially showed the ad to Cadbury’s leadership, they were told the ad would never see the light of day. The post ‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Storytelling 218

Storytelling Branding Brand Identity Paid Search Agency 218

Martech

OCTOBER 3, 2024

And customers feel connected to the idea of being part of an exclusive group of forward-thinking, creative individuals. Tell a compelling brand story Use storytelling to convey your brand’s history, mission and purpose. Be genuine in your storytelling, as authenticity fosters trust and emotional engagement.

Loyalty 137

Loyalty Branding Brand Identity Customer Satisfaction 137

B2BMarketing.net

DECEMBER 19, 2024

As part of my efforts to analyse the entries to the B2B Marketing Awards 2024 , I’ve asked our AI platform to plot the entries to the ‘Best use of creative’ category, and plot the various entries against the different emotions. What can we see in terms of wider trends for emotional engagement?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Contently

AUGUST 12, 2021

We sat down with Flint to chat about Innovation, the impetus behind HP’s Gen Z-focused marketing efforts, and the creative process that goes into bringing these ambitious content projects to life. In response, brands like HP are getting creative with the ways in which they talk to this up-and-coming demographic.

Creativity 194

Creativity Television marketing Storytelling Lead Ranking 194

Marketri

OCTOBER 15, 2024

Companies will place a premium on creativity. As I shared in this post inspired by world-renowned designer and architect Antoni Gaudi , there’s a noticeable lack of creativity across marketing, and it’s threatening the very results we’re tasked with delivering. Storytelling will thrive, with video leading the way.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Meerkat Marketing

FEBRUARY 20, 2025

Storytelling is a powerful tool, its not just a buzzword. Why Storytelling in Marketing Matters Stories are hardwired into the human experience. Storytelling has been the cornerstone of communication. Conclusion In an era where consumers crave authenticity, storytelling isnt just an option – its a necessity.

Storytelling 52

Storytelling Marketing & Strategy Marketing Creativity 52

Marketing Insider Group

NOVEMBER 6, 2024

The rise of short-form videos and creative storytelling makes video ads a go-to strategy for brands looking to stand out in a crowded digital space. Platforms like YouTube, TikTok, and Instagram are at the forefront of this trend, allowing advertisers to connect with users through dynamic, visually appealing content.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Martech

APRIL 8, 2025

Optimize campaign performance in real-time through automated bidding and creative testing. They increase the need for strategic oversight and creative interpretation. AI can optimize what already exists but not originate disruptive ideas that rely on creativity and cultural nuance. AI enables scale and speed.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 119

Sprout Social

JANUARY 24, 2025

AI for Creative Fatigue Over a third of UK social media practitioners report increased creative fatigue. Brands can use AI to generate content ideas and overcome creative blocks. Remember that while AI can assist, human creativity and input remains essential. Data Storytelling Data is crucial, but it’s not enough.

Social Media 103

Social Media Trends Media Top of Funnel 103

Marketing Insider Group

OCTOBER 28, 2020

Here are 5 classic movies that will spark nostalgia and feed your creative marketing mind. Based on the true story of Joy Mangano, Lawrence inspires us with her determination, creativity and adaptability as a female entrepreneur. He plays an essential role as a storyteller in the face of history.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

JULY 20, 2020

And now that it is getting some recognition for great storytelling, I thought it could offer some lessons for marketers as well. I’ll use the storytelling framework from the show to offer lessons for marketers on content marketing and brand storytelling. Then we’ll look at some other storytelling templates.

Paid Search Agency 361

Paid Search Agency Planning Storytelling Advertising Agencies 361

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity. Clearly, this campaign took a major investment of time, money and creativity.

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

Stevens & Tate

NOVEMBER 21, 2024

The key is finding influencers who align with your brand’s image and giving them creative freedom. Master the Art of Short-Form Storytelling TikTok is built on the power of bite-sized stories. Also Read How Creativity and Data Driven Marketing Help Develop Marketing Campaigns 6.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Generation Peer-to-peer 97

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Instead, get creative in how you position and market your products.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

NOVEMBER 20, 2024

Use storytelling : Incorporate storytelling techniques to connect with audiences on an emotional level and make the information more memorable. Empower your creativity and decision-making by being data-driven. They lean heavily on storytelling and sophisticated visuals to showcase products and elevate artists’ works.

Social Media 111

Social Media Webinar Metrics Media Content 111

Modern B2B

JULY 24, 2024

The most impactful B2B marketing speaks to people’s human needs, challenges and aspirations through visually exciting creative that connects on a deep, personal level. The Evolution of B2B Content The B2B industry has embraced more creative content types, moving beyond traditional whitepapers and case studies.

Creativity 52

Creativity B2B Thought Leadership B2B Buyer Personas 52

Martech

AUGUST 26, 2024

But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.” Would the results be this good without a creative team of humans driving the text-to-video model?

Marketing AI 125

Marketing AI Video Marketing Generation Creativity 125

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Every brand has a story to tell.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 128

Storytelling Examples Video Marketing Creativity 128

Martech

APRIL 15, 2025

Dig deeper: How to bridge the gap between creative marketers and marketing analysts Agents and automation make a bigger impact While the future looks bright for the marketing analyst role, in a few years the work they do will be quite different in many organizations. uplift from personalization versus control).

Marketing AI 127

Marketing AI Enterprise Management Work Management Multi-Channel 127

Martech

FEBRUARY 12, 2025

By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns. So it’s no surprise report found marketers across roles cited creative and personalization and as major challenges. The report also found 60% of CMOs emphasized the role of trust-building through authentic storytelling.

Demand 103

Demand Enterprise Management Storytelling API 103

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. The biggest change coming to marketing will be the collapse of these roles into one “creative technologist” role as AI assists with end-to-end content creation and deployment. Are you getting the most from your stack?

Marketing AI 125

Marketing AI Enterprise Management Work Management Marketing Management 125

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Much like linear TV (but more trackable), CTV is about storytelling. Creative This is another crucial factor.

Paid Content 114

Paid Content Paid Search Agency Advertising Agencies Branding 114

Marketing Insider Group

MAY 10, 2021

When creatives partner with sales teams to create content, magic happens. Quick Takeaways: Salespeople should work their creative muscles to create content prospects want or need. Likewise, an unmotivated creative won’t see the kinds of results that convert leads into customers. Dittos for content marketing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Marketing Insider Group

MAY 31, 2021

Don’t be afraid to think outside the box and share creative content on social media. Shutterstock’s tagline, “It’s not just stock, it’s Shutterstock,” sums up the company’s mission – to provide quality, authentic images customers can use for creative solutions in their businesses. Share quality content consistently and frequently.

Social Media 356

Social Media Examples Media Branding 356

Marketing Insider Group

JUNE 18, 2024

Modernizing each stage of the AIDA Model with digital ads, personalized content, emotional storytelling, and technology is vital. Companies must be creative and strategic, using data analytics to target the right audience at the right time. Today’s consumers are more informed and demand personalized, immediate experiences.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Martech

MARCH 4, 2025

Dig deeper: Breaking down data silos: A practical guide to integrated marketing data The art and science of marketing: The evolution of skill sets Marketing roles traditionally required creative expertise such as writing, design and messaging or analytical skills, like budgeting, reporting and campaign performance tracking.

Multi-Touch Attribution 125

Multi-Touch Attribution Marketing AI B2B Marketing Marketing Analytics Tools 125

Marketing Insider Group

OCTOBER 8, 2024

Quick Takeaways Use storytelling to create relatable content that sparks engagement. Storytelling: Engage Emotionally Storytelling is one of the most powerful ways to engage with an audience. It requires planning, creativity, and the ability to adapt to your audience’s needs. Engaging content doesn’t just happen.

Social Media 312

Social Media Media Storytelling Content 312

Marketing Insider Group

OCTOBER 1, 2024

Douwe Bergsma of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be: Scientists Storytellers Army generals” And if that wasn’t enough ground to cover, Maryam Banikarim of Gannett told CMOs to “have creative agility, be connectors, [and] use interpersonal skills.”

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

DECEMBER 8, 2021

Enabling employees to be brand storytellers. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. It’s building a process on how the program will work, how it will be integrated into other marketing initiatives, how it will be measured and the overall strategic plan.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Marketing Insider Group

DECEMBER 15, 2020

Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand. Engaging Your Audience with Brand Storytelling. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Ad Building 363

Ad Building Content Marketing Branding Brand Identity 363