B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
OCTOBER 8, 2019
Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). It’s why concepts like authenticity , collaborative storytelling , and brand purpose have such currency in B2B marketing; B2B buyers (like consumers) are looking for a compelling WIIFM (what’s in it for me) reason to buy. Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it.