B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). It’s why concepts like authenticity , collaborative storytelling , and brand purpose have such currency in B2B marketing; B2B buyers (like consumers) are looking for a compelling WIIFM (what’s in it for me) reason to buy. Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it.

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badass-ness to boardrooms everywhere.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling - something that's very important in terms of inspiring people. For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snapchat is on the rise in a big way. The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing?

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play).

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling. Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element.

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’ve heard it described as P2P, people to people. They have some amazing copywriting and storytelling that they’ve done from when Tiger Woods first came on the scene, and his whole Welcome World, and Hello World campaign. By Matt Heinz, President of Heinz Marketing. Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. Pacific.

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