Marketing Insider Group

NOVEMBER 28, 2022

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Emphasis on creativity and storytelling Despite the advancements in technology and data-driven advertising, the importance of creativity and storytelling in TV advertising remains constant.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Martech

OCTOBER 23, 2023

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

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Advertising Agencies Paid Search Agency Brand Identity Branding 122

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

SocialPilot

MARCH 12, 2024

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. And it certainly did not squander its opportunity!

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Zoominfo

JANUARY 21, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

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Planning Work Management Zoominfo Storytelling 164

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

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Storytelling Broadcasting Enterprise Management Television marketing 50

Sprout Social

AUGUST 2, 2022

Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. One of the best ways to make sure your brand storytelling hits the mark is by developing it based on voice-of-customer feedback. They do a few things really well when it comes to brand storytelling.

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Youtube Trends Marketing & Strategy Content 139

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

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Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

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Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

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Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Kaon

AUGUST 1, 2018

Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours , interactive storytelling and AR/VR applications.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Spiralytics

MARCH 13, 2024

Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Her magnetic personality, creative talent, and engaging storytelling have endeared her to audiences of all ages. million subscribers Toni Gonzaga is a versatile entertainer who is a singer, actress, and television host.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Vidyard

OCTOBER 28, 2015

These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. Most of us have achieved this state when watching our favorite movie in the movie theater and at home watching movies and television.

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Storytelling Video Marketing Work Management Television marketing 50

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. The post What No Man’s Sky Teaches Us about Digital Storytelling appeared first on The Content Standard by Skyword. Understanding Context.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. It’s some of the best video and sound quality you can find on the web and on broadcast television. Secondly, the whole storytelling approach is appealing to musicians. Truth be told, the purity of the storytelling is striking. surround sound.

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Video Marketing Storytelling Best Practices Youtube 155

Convince & Convert

FEBRUARY 17, 2016

John Yorke is a Golden Globe Award-winning producer and business storytelling consultant in addition to being the founder of the BBC’s Writer’s Academy and the author of “Into the Woods: A Five Act Journey Into Story.” Three big mistakes we make as business storytellers and how we can quickly overcome them. Johnyorkestory.com.

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Storytelling Business Television marketing Class 83

Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute.

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Youtube B2B Marketing Advertising Agencies B2B 217

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

nDash

MARCH 16, 2022

Both my writing and television work have covered an array of topics, with a particular focus on issues affecting marginalised communities. I am a London & Amsterdam-based writer, journalist and passionate human rights campaigner with ten years experience making films for the BBC and Channel 4. Tony Guise.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Marketing Insider Group

JANUARY 21, 2015

Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. Their response is to get back to what they do best: creativity, design and storytelling. So it all comes back to storytelling.

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Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Brené Brown (Researcher and Storyteller). We live in a world where we can stream our favorite television shows with no commercials on Netflix, Hulu, HBO GO, etc.

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B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Enterprise Management Banner Ads Television marketing Banners 62

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. In many ways the current environment has forced companies to accelerate their shift to digital — paving the way for interactive sales content. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

ANNUITAS

SEPTEMBER 9, 2015

The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love. Storytelling is a recurring theme at every CMW I have attended … how do we tell our story and make it interesting to our customers?

Content Marketing 100

Content Marketing Planning Work Management Marketing Management 100

Hubspot

JANUARY 21, 2019

Jenna and Jimmy both built their YouTube followings with low-production videos, but they completely nailed the humor and storytelling in most of their videos, too. Neuroscience proves that storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds. Web Series.

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Youtube Advertising Channels Word of Mouth Storytelling 94

DivvyHQ

FEBRUARY 21, 2019

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Won’t You Be My Neighbor (2018). ” The Princess Bride (1987).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Digilant

APRIL 25, 2023

This process requires careful planning and execution of ad campaigns, including the use of creative formats and storytelling techniques to stand out in a crowded marketplace. Another trend is connected TV, which refers to internet-connected televisions that enable viewers to stream content from various sources.

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Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Your job as a storyteller is to intrigue the reader. Nobody knows how to produce quality content that readers actually want to read more than journalists. It’s easy: learn how to tell a good story.

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Storytelling Thought Leadership Television marketing Internet Marketing 133

ClickZ

JANUARY 21, 2021

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. AR technologies for product packaging can benefit you in a number of ways: Powerful brand storytelling. AR technologies allow you to do this. Entertain customers.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

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Ad Building Television marketing Budget Programs Content 60

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

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NetLine

JULY 27, 2023

Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself.

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Social Media Media Marketing & Strategy Storytelling 80

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most television and movie studios judge success by a few factors. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN. Why limit your video content marketing strategy to in-depth storytelling and educational content? It’s never going to go away. Find Micro-Moments.

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Planning Marketing Strategy Marketing & Strategy Video Marketing 74