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The dangerous confusion of sales and content marketing

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Pink went on to talk about how sales used to be in the days prior to the Internet by giving the example of the used car salesperson. Because it sounds like what sales has become, only without a commission. pieces of information prior to a sale, a little bit too close to heart.

Sales 115

The Data-Driven Sales Team: Why Social Selling Works

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I once had a sales person in Europe challenge me about the use of data and technology in sales: “My customer wants to see me EYE TO EYE,” he exclaimed. Why is data relevant in a relationship business like sales? His main points included: Data Mean Sales.

Work 91

10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog.

Sales 111

Crossing the influence line: When does sponsorship destroy your reputation?

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How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” On the surface, the difference between sales and influencer marketing is reach and trust.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Should your content generate leads or relationships?

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If you opt-in to something on their site, you’ll probably get a sales call within 24 hours. But a primary reason for their lack of profitability is not necessarily the focus on growth, it’s that their sales and marketing costs have been too high.

How to turn social media connections into an actionable audience

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The case of the missing book sales. A book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? In fact, in the days and weeks following Milano’s tweet, the book’s sales actually declined. By Mark Schaefer.

The new standards for strategy and social media success

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things companies can do to track behavior, link emails to sales, and even determine incredibly intimate details of a person’s life from their online behavior. It also drives sales and affects purchasing decisions. By Mark Schaefer.

Why the sales funnel is alive and well and living on the web

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Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. You’d have to pry it out of my dead cold hands to get me to abandon the sales funnel.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

HR and social media: 7 Ways HR needs to act like marketing

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Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most companies take an extremely sales-oriented approach to their web presence. By Mark Schaefer.

5 ways to use social media in sales even if your customer isn’t on Facebook

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When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” ” Now, look at how your sales people describe themselves in their LinkedIn profiles.

A solution to the content marketing measurement puzzle

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In the survey I referenced in this post, nearly every company realized a boost in awareness right away from social media marketing but many companies took five years or more before they started to see a bump in sales. Sales.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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Any point of differentiation seemed like a wafer-thin veneer of sales babble. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

Rules 77

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. Focus marketing and sales resources within chosen vertical.

Four ways Facebook Instant Articles will dramatically impact marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound.

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. They offer sales automation, a good CRM tool, as well as marketing automation features, with an easy to use campaign builder.

33 Inspiring B2B digital marketing case studies

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Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

The uncomfortable state of content marketing metrics

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Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate?

8 Strategies to stand out when you’re late to the content marketing game

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Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded. By Mark Schaefer.

Why conversation hierarchy is important to your marketing strategy

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Anything is possible, but you have to ask yourself … would it be more effective to drive sales by offering an in-store point of purchase coupon, or by producing a wacky video series about ladders?

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. So, objective #1 for tying content to business goals is sales. So, objective #1 for tying content to business goals is sales.

Plan 117

New research: An exceptional path to social selling success

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So often we have training and expectations and then sales people go right back to the way they have always done things. Content as sales catalyst. Strategic and consistent content is providing a competitive advantage for sales organizations. Measuring social sales success.

4 Non-Marketing Skills You Need to Become a Better Marketer

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They care about return on marketing investment, revenue and sales, reduced costs, and improved cash flow. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department. It needs to be a way of life throughout your organization.

Why it takes so long to achieve social media success

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When we compare a soft benefit like awareness with a “hard” benefit like sales, we see that most people even just starting with social media recognize an immediate benefit on the awareness front. Why does it take so long for the sales to kick in?

What does digital transformation mean to marketing?

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In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology and sales and marketing. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying.

Is there a place for social media in a boring business?

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Social Media and Sales Social Media best practices Social Media Strategy evergreen social media best practices social media strategyThis is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking?

Using Klout and social scoring for sales and marketing teams

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It was illustrative that 80% of the top influencers where in no way associated with PR, sales, service, or marketing. This led to a lively discussion about further training and how some of the key ideas from Return On Influence could be incorporated into basic sales best practices.

Sales 118

Using psychology to make your content relevant

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Related Stories Seven fascinating marketing lessons of 2015 A solution to the content marketing measurement puzzle The dangerous confusion of sales and content marketing. By Wade Harman, {grow} Community Member.

Adapting To The NEW Consumer With Better Analytics

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While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. Big Data and Analytics customer acquisition Marketing Strategy Social Media and Sales analytics Brooke B. By Brooke B.

The business case for unbranded content

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Here are the results, directly attributable to the lightly-branded film: 1,400 percent increase in sales. Here are the results, directly attributable to the lightly-branded film: - 1,400 percent increase in sales - 15,000 percent increase in traffic - 96 percent first-time visitors.

Case 110

Four overlooked B2B marketing ideas you can use now

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It should build on your account-based marketing approach, including insights that allow you to deliver the most appropriate message to each company, based on everything from industry to the status of each company in your sales pipeline. By Eric Wittlake, {grow} Contributing Columnist.

Social selling and the social enterprise: From fantasy to reality

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By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. I think we literally have the ability to completely differentiate our sales force from the competitors.

ROI 115

Four actual, non-spammy strategies for Pokémon GO and local businesses

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One pizzeria / PokéStop reported a 30 percent increase in food and beverage sales while the lures were active. So, at a cost of around one dollar per hour, you could increase sales thirty percent just by keeping the lures active. Something is happening.

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. But in the end, the goal is the same — sales.

Teaching is the New Marketing

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My daughter Fanny , who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member.

Class 108

Three drastic marketing changes ahead for 2017

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Simple means sales. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website.

A new process to quantify content marketing success

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Sales? Sales? … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? … or something else? How do we demonstrate value?