grow - Practical Marketing Solutions

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

Pink went on to talk about how sales used to be in the days prior to the Internet by giving the example of the used car salesperson. Because it sounds like what sales has become, only without a commission. pieces of information prior to a sale, a little bit too close to heart.

Sales 115

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

If you’re going into a social media marketing effort with aim at an immediate increase in sales, you’re setting yourself up for failure. So if your sales team is in charge of the social media campaign, they’re probably going to be disappointed. By Mark Schaefer.

Trending Sources

Does corporate storytelling work? Some mega-brands say no.

grow - Practical Marketing Solutions

The company was able to cite a dramatic increase in awareness, audience, brand loyalty, and sales due to the energetic content site. By Mark Schaefer. With much flourish, Coca-Cola announced in 2011 that it would be moving from “ creative excellence to content excellence.”

Work 91

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog.

Sales 111

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

If you opt-in to something on their site, you’ll probably get a sales call within 24 hours. But a primary reason for their lack of profitability is not necessarily the focus on growth, it’s that their sales and marketing costs have been too high.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

business relationships customer acquisition Marketing best practices Most Popular personal branding Public relations Social Media and Sales Social Media best practices Social Media Strategy emotional marketing evergreen hyatt mark schaefer philip kotler social media best practices

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

The case of the missing book sales. A book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? In fact, in the days and weeks following Milano’s tweet, the book’s sales actually declined. By Mark Schaefer.

5 ways to use social media in sales even if your customer isn’t on Facebook

grow - Practical Marketing Solutions

When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” ” Now, look at how your sales people describe themselves in their LinkedIn profiles.

Sales 117

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. You’d have to pry it out of my dead cold hands to get me to abandon the sales funnel.

Sales 71

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

In the survey I referenced in this post, nearly every company realized a boost in awareness right away from social media marketing but many companies took five years or more before they started to see a bump in sales. Sales.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Through a recent project, I have been reviewing a company’s Internet presence from a recruiting perspective and I find that most companies take an extremely sales-oriented approach to their web presence. By Mark Schaefer.

Media 102

The new standards for strategy and social media success

grow - Practical Marketing Solutions

things companies can do to track behavior, link emails to sales, and even determine incredibly intimate details of a person’s life from their online behavior. It also drives sales and affects purchasing decisions. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Six transformative trends in influencer marketing (is it really marketing?)

grow - Practical Marketing Solutions

It’s HARD establishing the value in a B2B setting since the sales cycle can be long, the decisions owned by different people on a purchasing team and other complications. By Mark Schaefer.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” On the surface, the difference between sales and influencer marketing is reach and trust.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate?

20 Extraordinary Content Marketing Insights

grow - Practical Marketing Solutions

I particularly hate the forms that say sign up or click agree I am an idiot who doesn’t want more sales. By Mark Schaefer. This headline is a bit misleading.

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

Anything is possible, but you have to ask yourself … would it be more effective to drive sales by offering an in-store point of purchase coupon, or by producing a wacky video series about ladders?

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. They offer sales automation, a good CRM tool, as well as marketing automation features, with an easy to use campaign builder.

Lead 89

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. So, objective #1 for tying content to business goals is sales. So, objective #1 for tying content to business goals is sales.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

So often we have training and expectations and then sales people go right back to the way they have always done things. Content as sales catalyst. Strategic and consistent content is providing a competitive advantage for sales organizations. Measuring social sales success.

Social 108

Using Klout and social scoring for sales and marketing teams

grow - Practical Marketing Solutions

It was illustrative that 80% of the top influencers where in no way associated with PR, sales, service, or marketing. This led to a lively discussion about further training and how some of the key ideas from Return On Influence could be incorporated into basic sales best practices.

Sales 118

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

When we compare a soft benefit like awareness with a “hard” benefit like sales, we see that most people even just starting with social media recognize an immediate benefit on the awareness front. Why does it take so long for the sales to kick in?

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Social Media and Sales Social Media best practices Social Media Strategy evergreen social media best practices social media strategyThis is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking?

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs. It’s too early in their process to see if our work translates to sales but their audience in those channels has exploded. By Mark Schaefer.

Internet founder speaks out on AI fear, the singularity, and beautiful robots

grow - Practical Marketing Solutions

“Even today, our sales people are being trained and optimized by AI because the AI will know what strategies work the best. By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

Related Stories Seven fascinating marketing lessons of 2015 A solution to the content marketing measurement puzzle The dangerous confusion of sales and content marketing. By Wade Harman, {grow} Community Member.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Any point of differentiation seemed like a wafer-thin veneer of sales babble. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, and the call center. I think we literally have the ability to completely differentiate our sales force from the competitors.

Four overlooked B2B marketing ideas you can use now

grow - Practical Marketing Solutions

It should build on your account-based marketing approach, including insights that allow you to deliver the most appropriate message to each company, based on everything from industry to the status of each company in your sales pipeline. By Eric Wittlake, {grow} Contributing Columnist.

How often should I blog? Five steps to answering the question

grow - Practical Marketing Solutions

For many businesses, that might be increased sales or leads but that’s not the only possible benefit. One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today.

The business case for unbranded content

grow - Practical Marketing Solutions

Here are the results, directly attributable to the lightly-branded film: 1,400 percent increase in sales. Here are the results, directly attributable to the lightly-branded film: - 1,400 percent increase in sales - 15,000 percent increase in traffic - 96 percent first-time visitors.

Case 110

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. But in the end, the goal is the same — sales.

What does digital transformation mean to marketing?

grow - Practical Marketing Solutions

In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology and sales and marketing. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying.

A new process to quantify content marketing success

grow - Practical Marketing Solutions

Sales? Sales? … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? … or something else? How do we demonstrate value?

Teaching is the New Marketing

grow - Practical Marketing Solutions

My daughter Fanny , who won The Rachael Ray Great American Cookbook Competition, has a cookbook available for sale in March 2016, Oranges, Lavender & Figs. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

One pizzeria / PokéStop reported a 30 percent increase in food and beverage sales while the lures were active. So, at a cost of around one dollar per hour, you could increase sales thirty percent just by keeping the lures active. Something is happening.