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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. If you work with a team, Buffer’s got you covered. Advertising research.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Can All Content Writing Be Automated? It seems, at least for now, that while AI can augment the content writing process, it can’t completely replace the human touch in crafting compelling and resonant stories. What works today in SEO might change tomorrow, and keeping up with these changes is something humans are adept at.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. If you ever took a writing or journalism course, you’ve heard of the 5 W’s: Who, What, When, Where, and Why. Qualitative research clarifies quantitative findings. can rarely be answered with quantitative data.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

That’s where doing keyword research, and choosing the right SEO keyword, comes in. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” It’s an art and a science.

Keywords 105
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Content Writing Software: Does It Work?

DivvyHQ

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. Here's what you need to know about using content writing software to stay ahead of your competitors. But does it actually create quality content?

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. The framework and business model they work under is another story. There are problems with this model.