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Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past. MORE
Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management MORE
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig. MORE
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers MORE
Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation MORE
A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. Of course, publishers don’t usually sell shoes. A Tale of 3 Publishers. Publisher B is a well known national paper with a niche audience. Publishers MORE
It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. Publisher X’s metered paywall is capped at 5 articles. MORE
Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering. MORE
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. MORE
An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries. MORE
The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough. MORE
There’s a blogging industry motto – publish more blog posts to get more traffic. That’s why most beginners focus solely on publishing more content regularly without analyzing if the post is optimized or focusing on a plan after it gets published. MORE
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership MORE
often lead to a large increase in requests to Outbrain’s data centers, meaning publishers across the globe that utilize our recommendation technology see spikes in their traffic. Either way, publishers will likely be happy with the outcome. Publishers MORE
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal. MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized. MORE
The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […]. MORE
Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders. MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders. MORE
Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com. MORE
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). MORE
Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. Blog Featured Publisher Perspectives MORE
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.” MORE
Now it’s time to switch gears and go from writer to publisher/marketer. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Your official self-publishing checklist. MORE
" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. A huge part of social media publishing is to share content that your company created. It is a challenge to define the audience for a guide to social media marketing today. MORE
In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? 21st-century publishing platforms evolve two-way, interactive, always-on interactions. This is the meta level on which publishers need to compete so they are not forced into extinction. MORE
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. The Content Studio version of this isn’t intended to significantly change the familiar workflow of publishing to both Twitter and your stream, as seen in the old publishing interface. MORE
In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console. MORE
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad. MORE
How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well. MORE
Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. MORE
Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. MORE
Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
Based on talks with our supply partners, we’re providing our take on the topics dominating the 2022 conversation, and what we’re doing at Outbrain to help publishers play to their strengths. Publishers embracing machine learning and AI. Publishers MORE
Independent publishers saw up to a 70% traffic increase during the outage. Outbrain engineers noticed a significant surge in traffic on some of our publisher partners. Outbrain was the first to report a global 40% traffic increase on traditional publishers. MORE
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? There are numerous benefits to publishing on LinkedIn. For example, when you publish content on LinkedIn: Your connections get notified. MORE
The post The State of Personalization 2021 Just Published appeared first on SendGrid The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish. MORE
With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. MORE
Publisher Related Topics 33Across
FEBRUARY 10, 2021
Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. Blog Featured Publisher Perspectives
Biznology
NOVEMBER 13, 2017
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.
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Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? 21st-century publishing platforms evolve two-way, interactive, always-on interactions. This is the meta level on which publishers need to compete so they are not forced into extinction.
Outbrain
OCTOBER 6, 2021
Independent publishers saw up to a 70% traffic increase during the outage. Outbrain engineers noticed a significant surge in traffic on some of our publisher partners. Outbrain was the first to report a global 40% traffic increase on traditional publishers.
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Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.
Tomorrow People
MAY 24, 2021
An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries.
Anyword
MAY 21, 2020
It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. Publisher X’s metered paywall is capped at 5 articles.
Brandfolder
NOVEMBER 22, 2021
Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management
Biznology
DECEMBER 5, 2013
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.
Liveintent
DECEMBER 21, 2021
With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one.
Anyword
NOVEMBER 27, 2018
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers
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Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
Marketing Insider Group
JULY 29, 2019
The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].
Anyword
MAY 14, 2020
Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering.
RockContent
OCTOBER 2, 2017
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. The Content Studio version of this isn’t intended to significantly change the familiar workflow of publishing to both Twitter and your stream, as seen in the old publishing interface.
Biznology
SEPTEMBER 25, 2017
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.
Oracle
MAY 4, 2016
Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation
B2B Memes
FEBRUARY 14, 2012
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad.
DivvyHQ
APRIL 6, 2021
Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality.
Outbrain
DECEMBER 15, 2021
Based on talks with our supply partners, we’re providing our take on the topics dominating the 2022 conversation, and what we’re doing at Outbrain to help publishers play to their strengths. Publishers embracing machine learning and AI. Publishers
Anyword
MARCH 30, 2020
How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well.
SendGrid
JUNE 3, 2021
The post The State of Personalization 2021 Just Published appeared first on SendGrid The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish.
Oracle
AUGUST 4, 2016
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized.
Webbiquity
APRIL 4, 2019
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.
DivvyHQ
JULY 23, 2020
Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership
Contently
FEBRUARY 14, 2017
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.”
Anyword
JULY 23, 2020
A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. Of course, publishers don’t usually sell shoes. A Tale of 3 Publishers. Publisher B is a well known national paper with a niche audience. Publishers
Oracle
JULY 6, 2016
" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. A huge part of social media publishing is to share content that your company created. It is a challenge to define the audience for a guide to social media marketing today.
Liveintent
NOVEMBER 25, 2020
The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.
Biznology
OCTOBER 16, 2017
Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.
Benchmark Email
DECEMBER 8, 2021
There’s a blogging industry motto – publish more blog posts to get more traffic. That’s why most beginners focus solely on publishing more content regularly without analyzing if the post is optimized or focusing on a plan after it gets published.
Search Engine Journal
SEPTEMBER 29, 2021
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.
Optinmonster
SEPTEMBER 28, 2020
Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen
Oktopost
DECEMBER 16, 2019
Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better.
Industrial Marketing Today
JANUARY 9, 2015
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).
RebelMouse
APRIL 10, 2020
In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.
RebelMouse
APRIL 10, 2020
In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.
Outbrain
OCTOBER 4, 2021
often lead to a large increase in requests to Outbrain’s data centers, meaning publishers across the globe that utilize our recommendation technology see spikes in their traffic. Either way, publishers will likely be happy with the outcome. Publishers
B2B PR Sense
OCTOBER 19, 2016
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? There are numerous benefits to publishing on LinkedIn. For example, when you publish content on LinkedIn: Your connections get notified.
BuzzSumo
MARCH 21, 2017
Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.
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