A 2021 Peptalk for Publishers

33Across

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. Blog Featured Publisher Perspectives

Facebook Down? Traditional Publishers Up

Outbrain

Independent publishers saw up to a 70% traffic increase during the outage. Outbrain engineers noticed a significant surge in traffic on some of our publisher partners. Outbrain was the first to report a global 40% traffic increase on traditional publishers.

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Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? 21st-century publishing platforms evolve two-way, interactive, always-on interactions. This is the meta level on which publishers need to compete so they are not forced into extinction.

Pinterest for publishers

Biznology

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.

The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers

Google Publishes Best Practices Guide for Ecommerce via @sejournal, @martinibuster

Search Engine Journal

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

How exponential growth publishers can accelerate digital wealth

Biznology

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.

The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality.

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

Four Lessons You Should Learn from Publishers

Avitage

Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new.

Publishers are seeing 40%+ traffic surge due to Facebook going down

Outbrain

often lead to a large increase in requests to Outbrain’s data centers, meaning publishers across the globe that utilize our recommendation technology see spikes in their traffic. Either way, publishers will likely be happy with the outcome. Publishers

News About Publishers’ Newsletter Strategies

Anyword

Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion

Why Create Content Like a Publisher?

Avitage

When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers?

The State of Personalization 2021 Just Published

SendGrid

The post The State of Personalization 2021 Just Published appeared first on SendGrid The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish.

4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.

Multi-Channel Publishing From Within Engage

RockContent

Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. The Content Studio version of this isn’t intended to significantly change the familiar workflow of publishing to both Twitter and your stream, as seen in the old publishing interface.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

Test Blog For Facebook Publishing issue

Oracle

Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links […] The post Avitage Master Content Publishing Briefing appeared first on Avitage.

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad.

The Role of Publishers in Times of Crisis

Anyword

How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership

Why Publishers Need A DMP

Oracle

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized.

Targeting Behavior: A Tale of 3 Publishers

Anyword

A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. Of course, publishers don’t usually sell shoes. A Tale of 3 Publishers. Publisher B is a well known national paper with a niche audience. Publishers

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

New Year, New Publishing Features

Oktopost

Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Content Publishing vs. Traditional “Point Production” Process

Avitage

People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Content Publishing content strategy Create like a publisher modular content publishing process think like a publisherHere is a simple list of reasons.

6 Social Media Publishing Best Practices

Oracle

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. A huge part of social media publishing is to share content that your company created. It is a challenge to define the audience for a guide to social media marketing today.

Google News Sending Users Directly to Publishers’ Websites via @sejournal, @MattGSouthern

Search Engine Journal

An update rolling out soon to the Google News app will send users directly to publishers' own webpages, rather than being sent to AMP pages. The post Google News Sending Users Directly to Publishers’ Websites appeared first on Search Engine Journal.

Families of devices multiply publisher’s powers to control the world

Biznology

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.