INDUSTRY INSIGHTS YOUR PEERS ARE READING
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. MORE
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers MORE
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig. MORE
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. MORE
The Newsstand helps users explore every publisher available on Google News. And by using the Google Subscribe feature, readers can also subscribe to news publisher with one click when they discover them. Cleaning up After Cambridge Analytica. MORE
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The post ADmantX at AOP Digital Publishing Summit 2018 appeared first on ADmantX. MORE
Plenty of publishers just take an article and clone it as a short video with stock clips and text captions. On the other hand, when editors asked me to pick a couple of my published articles to turn into videos, that approach tends to lead to better content. MORE
This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog. MORE
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. MORE
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers MORE
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders. MORE
Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. When constructed digital realities are created and published, some could grow very popular. MORE
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers? MORE
In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User. MORE
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do? MORE
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. MORE
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019. MORE
Here are just a few ways publishers who choose to make the most of the holiday can generate revenue. Display advertising is still the backbone of the publishing industry; most publishers will generate at least some revenue by driving readers back to their sites. Publishers MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders. MORE
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic. MORE
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world. MORE
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? MORE
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing! MORE
3- Guide your cursor to the Publish button. 4- Click the button to Publish your post. So, what does this have to do with the newly introduced ability to publish directly to your stream by hitting the Enter/Return key from the Content Studio? Staying in the Zone. MORE
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation. MORE
The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy? MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion MORE
Ads.txt is an IAB specification that provides a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. Private Marketplaces (PMPs) allow publishers to package multiple brands within the same Deal ID for Real-Time Bidding (RTB). With the introduction of PMPs, publishers can create advantageous deals just as they do on the web. The post 2019 Publisher Revenue appeared first on LiveIntent Blog. MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do? MORE
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn. MORE
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you. MORE
Publisher Related Topics Keywee
NOVEMBER 27, 2018
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers
Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?
B2B Memes
FEBRUARY 14, 2012
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.
Biznology
NOVEMBER 13, 2017
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.
Biznology
JULY 31, 2017
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.
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ScribbleLive
OCTOBER 2, 2017
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing!
Biznology
SEPTEMBER 25, 2017
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.
Biznology
AUGUST 16, 2017
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily.
Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
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KoMarketing Associates
JANUARY 18, 2019
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Hubspot
OCTOBER 18, 2018
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Contently
FEBRUARY 14, 2017
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.
Biznology
OCTOBER 16, 2017
Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. When constructed digital realities are created and published, some could grow very popular.
RebelMouse
OCTOBER 23, 2018
The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?
Biznology
DECEMBER 5, 2013
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.
Keywee
NOVEMBER 14, 2018
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.
Marketing Insider Group
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.
Marketing Insider Group
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.
Avitage
JULY 6, 2012
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new.
RebelMouse
NOVEMBER 14, 2018
In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.
ADmantX
OCTOBER 22, 2018
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The post ADmantX at AOP Digital Publishing Summit 2018 appeared first on ADmantX.
Contently
JANUARY 9, 2019
Plenty of publishers just take an article and clone it as a short video with stock clips and text captions. On the other hand, when editors asked me to pick a couple of my published articles to turn into videos, that approach tends to lead to better content.
B2B PR Sense
OCTOBER 19, 2016
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn.
Avitage
MARCH 20, 2012
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers?
Liveintent
JANUARY 17, 2019
This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog.
Marketing Insider Group
OCTOBER 8, 2013
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?
Digital B2B Marketing
NOVEMBER 12, 2013
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.
Marketing Insider Group
JANUARY 18, 2017
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.
Contently
JANUARY 12, 2018
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.
Writing on the Web
FEBRUARY 14, 2014
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion
RebelMouse
JULY 20, 2018
The Newsstand helps users explore every publisher available on Google News. And by using the Google Subscribe feature, readers can also subscribe to news publisher with one click when they discover them. Cleaning up After Cambridge Analytica.
Keywee
FEBRUARY 14, 2019
Here are just a few ways publishers who choose to make the most of the holiday can generate revenue. Display advertising is still the backbone of the publishing industry; most publishers will generate at least some revenue by driving readers back to their sites. Publishers
ScribbleLive
AUGUST 28, 2017
3- Guide your cursor to the Publish button. 4- Click the button to Publish your post. So, what does this have to do with the newly introduced ability to publish directly to your stream by hitting the Enter/Return key from the Content Studio? Staying in the Zone.
Act-On
JULY 26, 2017
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers
Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.
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