INDUSTRY INSIGHTS YOUR PEERS ARE READING
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. MORE
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers MORE
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig. MORE
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. MORE
But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day? MORE
Plenty of publishers just take an article and clone it as a short video with stock clips and text captions. On the other hand, when editors asked me to pick a couple of my published articles to turn into videos, that approach tends to lead to better content. MORE
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. MORE
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. MORE
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher. MORE
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils. MORE
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. MORE
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders. MORE
The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. MORE
Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. When constructed digital realities are created and published, some could grow very popular. MORE
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers? MORE
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do? MORE
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. MORE
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019. MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders. MORE
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). MORE
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? MORE
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing! MORE
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation. MORE
As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive. MORE
What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion MORE
Ads.txt is an IAB specification that provides a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. Private Marketplaces (PMPs) allow publishers to package multiple brands within the same Deal ID for Real-Time Bidding (RTB). With the introduction of PMPs, publishers can create advantageous deals just as they do on the web. The post 2019 Publisher Revenue appeared first on LiveIntent Blog. MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. MORE
Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do? MORE
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn. MORE
Publisher Related Topics 
Marketing Insider Group
JULY 29, 2019
The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low.
Webbiquity
APRIL 4, 2019
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher.
Biznology
AUGUST 7, 2017
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?
Keywee
NOVEMBER 27, 2018
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers
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repurposing 1 White papers 4 How-to posts 1 Short form "snackable" content / repur- posing 3 Infographics 1 Infographics 3 Print ads 1 Articles / guest posts 2 Video 1 Direct mail pieces / high-value direct mail 2 Third-party publishing 1 Content Marketing Assets Used 24 Analysis Video is hot.
RebelMouse
DECEMBER 12, 2019
Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.
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Biznology
JULY 31, 2017
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.
Hubspot
OCTOBER 18, 2018
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?
Biznology
SEPTEMBER 25, 2017
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.
ScribbleLive
OCTOBER 2, 2017
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing!
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Biznology
AUGUST 16, 2017
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily.
Contently
FEBRUARY 14, 2017
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
B2B Memes
FEBRUARY 14, 2012
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Biznology
DECEMBER 5, 2013
As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.
Marketing Insider Group
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.
Marketing Insider Group
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.
Biznology
OCTOBER 16, 2017
Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way. When constructed digital realities are created and published, some could grow very popular.
Liveintent
JANUARY 23, 2019
Ads.txt is an IAB specification that provides a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. Private Marketplaces (PMPs) allow publishers to package multiple brands within the same Deal ID for Real-Time Bidding (RTB). With the introduction of PMPs, publishers can create advantageous deals just as they do on the web. The post 2019 Publisher Revenue appeared first on LiveIntent Blog.
Liveintent
MAY 16, 2019
As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive.
Avitage
JULY 6, 2012
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new.
Marketing Insider Group
OCTOBER 8, 2013
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?
Contently
JANUARY 9, 2019
Plenty of publishers just take an article and clone it as a short video with stock clips and text captions. On the other hand, when editors asked me to pick a couple of my published articles to turn into videos, that approach tends to lead to better content.
Contently
APRIL 26, 2016
What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.
KoMarketing Associates
JANUARY 18, 2019
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019.
Contently
APRIL 28, 2017
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.
Avitage
MARCH 20, 2012
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers?
Contently
OCTOBER 4, 2016
But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day?
B2B PR Sense
OCTOBER 19, 2016
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn.
Industrial Marketing Today
JANUARY 9, 2015
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).
Contently
JANUARY 12, 2018
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.
Content Marketing Institute
MAY 31, 2019
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.
Contently
AUGUST 24, 2018
Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.
Marketing Insider Group
JANUARY 18, 2017
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.
Writing on the Web
FEBRUARY 14, 2014
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.
ADmantX
JULY 2, 2019
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion
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