A 2021 Peptalk for Publishers


Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. Blog Featured Publisher Perspectives

Take leadership through exponential growth publishing


How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.


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New exponential publishing drives business growth and revenues


How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? 21st-century publishing platforms evolve two-way, interactive, always-on interactions. This is the meta level on which publishers need to compete so they are not forced into extinction.

Facebook Down? Traditional Publishers Up


Independent publishers saw up to a 70% traffic increase during the outage. Outbrain engineers noticed a significant surge in traffic on some of our publisher partners. Outbrain was the first to report a global 40% traffic increase on traditional publishers.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries.

Achieving Stability: How Publishers Are Driving Subscriptions


It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. Publisher X’s metered paywall is capped at 5 articles.

Need Digital Asset Management for Publishing? Try Brandfolder


Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management

Pinterest for publishers


As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.

What Publishers should keep top of mind in 2022


With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one.

The 2019 Publishing Calendar


Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers

How exponential growth publishers can accelerate digital wealth


There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

News About Publishers’ Newsletter Strategies


Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering.

Multi-Channel Publishing From Within Engage


Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. The Content Studio version of this isn’t intended to significantly change the familiar workflow of publishing to both Twitter and your stream, as seen in the old publishing interface.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

Test Blog For Facebook Publishing issue


Test Blog For Facebook Publishing issue. Email Marketing Marketing Automation

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad.

The Need for Speed: What is the Ideal Blog Publishing Frequency?


Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality.

5 Things Publishers Should Do in 2022


Based on talks with our supply partners, we’re providing our take on the topics dominating the 2022 conversation, and what we’re doing at Outbrain to help publishers play to their strengths. Publishers embracing machine learning and AI. Publishers

The Role of Publishers in Times of Crisis


How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well.

The State of Personalization 2021 Just Published


The post The State of Personalization 2021 Just Published appeared first on SendGrid The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish.

Why Publishers Need A DMP


Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. What Savvy Publishers Are Doing Today. Publishers have a lot of data at their disposal and it’s up to them to put it to use to ensure their inventory and audiences are not commoditized.

Why B2B Marketers Need to Develop A Publisher’s Mindset


Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

Using LinkedIn Publishing as a Fulcrum in your Content Marketing


Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership

Weekend Update: Should You Publish Every Day?


” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.”

Targeting Behavior: A Tale of 3 Publishers


A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. Of course, publishers don’t usually sell shoes. A Tale of 3 Publishers. Publisher B is a well known national paper with a niche audience. Publishers

6 Social Media Publishing Best Practices


" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. A huge part of social media publishing is to share content that your company created. It is a challenge to define the audience for a guide to social media marketing today.

4 New Year’s Resolutions for Media Publishers


The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.

Families of devices multiply publisher’s powers to control the world


Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.

16 Things to do Before and After Publishing a Blog Post

Benchmark Email

There’s a blogging industry motto – publish more blog posts to get more traffic. That’s why most beginners focus solely on publishing more content regularly without analyzing if the post is optimized or focusing on a plan after it gets published.

Google Publishes Best Practices Guide for Ecommerce via @sejournal, @martinibuster

Search Engine Journal

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Introducing the New Publish Screen + HTML and Javascript Targeting Rules!


Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen

New Year, New Publishing Features


Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).

How to Set up Google's Publisher Center


In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.

How to Set up Google's Publisher Center


In late 2019, Google merged Google News Producer and Google News Publisher Center into a single tool. It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.

Publishers are seeing 40%+ traffic surge due to Facebook going down


often lead to a large increase in requests to Outbrain’s data centers, meaning publishers across the globe that utilize our recommendation technology see spikes in their traffic. Either way, publishers will likely be happy with the outcome. Publishers

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? There are numerous benefits to publishing on LinkedIn. For example, when you publish content on LinkedIn: Your connections get notified.

Key Trends in LinkedIn Publishing


Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.