New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.

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B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

Why Publishers Need A DMP

Modern Marketing

Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences.

Best Practices For Social Media Publishing

Modern Marketing

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Best Publishing Practices.

9 Keys To Brand Publishing Success

Marketing Insider Group

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

What Is The Best Time To Publish Thought Leadership?

Marketing Insider Group

The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.

A Beginner's Guide to Publishing on LinkedIn

Hubspot

LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. 5) Pay attention to when you publish.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

What's the Optimal Publishing Frequency on Twitter? On Twitter, publishing more is better. The median number of clicks doesn’t vary at all, but the 95th percentile of posts does show a dropoff with posts that are published late in the evening -- after 5 p.m.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy.

Key Trends in LinkedIn Publishing

BuzzSumo

Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.

Flip yourself into leadership with exponential growth publishing

Biznology

Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top. Here’s how: use exponential growth publishing and start your disruption in a small, smart team. Grow it until you lead the publishing industry.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In January 2016 we published an article called How to Interview: The Definitive Guide.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).

Publish or Perish and What It Means For CMOs

Modern Marketing

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

How much content should I actually publish? Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent.

8 Steps To Become A Brand Publisher

Marketing Insider Group

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

Why the Publishing World Needs Humane Design

Contently

But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day?

10 Publishers Killing It on Instagram

Hubspot

Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. B2B Publishers Who Aren’t Taking Instagram for Insta-granted.

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

5 Things I Learned from Self-Publishing

B2B Memes

If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. I can’t really explore all the dimensions of self-publishing without selling the book.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know. 15 Stats Every Digital Publisher Needs to Know from.