Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. MORE
But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day? MORE
Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. B2B Publishers Who Aren’t Taking Instagram for Insta-granted. MORE
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. MORE
Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field. MORE
There is no “one-size-fits-all” solution for political brand publishing—it’s one of the many reasons that marketers love their PR teams. The answer leads us to principle one for political brand publishing: Principle 1 : Political stance should never be a one-person decision. MORE
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook. MORE
I self-published on Amazon. I worked sweats and fears on that darling, had a professional editor and published it with the best intentions. I was called out on my social media BS and I’m relieved Four reasons why traditional book publishing is dying (and what’s next). MORE
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent. MORE
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts. MORE
Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route. MORE
The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million. MORE
The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group. MORE
How much content should I actually publish? Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day. MORE
Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Best Publishing Practices. MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. MORE
Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”. MORE
The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In January 2016 we published an article called How to Interview: The Definitive Guide. MORE
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do? MORE
Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com. MORE
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). MORE
In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers. MORE
LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. 5) Pay attention to when you publish. MORE
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher MORE
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. MORE
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing. MORE
By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice? MORE
We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage. MORE
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish. MORE
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation. MORE
What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. MORE
Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher? MORE
Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? MORE
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you. MORE
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding. MORE
Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. MORE
Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. MORE
Publisher Related Topics 
grow - Practical Marketing Solutions
NOVEMBER 1, 2015
Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform?
B2B Memes
FEBRUARY 14, 2012
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.
Digital B2B Marketing
NOVEMBER 12, 2013
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.
Contently
FEBRUARY 14, 2017
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.
Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.
B2B Marketing Insider
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.
B2B Marketing Insider
JANUARY 18, 2017
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.
B2B Marketing Insider
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.
grow - Practical Marketing Solutions
MAY 13, 2015
By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice?
Writing on the Web
FEBRUARY 20, 2015
Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.
grow - Practical Marketing Solutions
AUGUST 12, 2015
I self-published on Amazon. I worked sweats and fears on that darling, had a professional editor and published it with the best intentions. I was called out on my social media BS and I’m relieved Four reasons why traditional book publishing is dying (and what’s next).
Hubspot
MAY 7, 2015
LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. 5) Pay attention to when you publish.
Industrial Marketing Today
JANUARY 9, 2015
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).
Modern B2B Marketing
JANUARY 16, 2017
Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”.
Contently
APRIL 26, 2016
What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.
Digital B2B Marketing
DECEMBER 14, 2012
In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers.
Avitage
JUNE 11, 2014
We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.
BuzzSumo
MARCH 21, 2017
Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.
grow - Practical Marketing Solutions
AUGUST 22, 2011
Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route.
Paul Gillin
MARCH 24, 2011
Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.
Chris Koch
MARCH 4, 2011
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy.
Contently
NOVEMBER 22, 2016
Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.
Digital B2B Marketing
APRIL 30, 2012
In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher
Hubspot
APRIL 25, 2017
The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In January 2016 we published an article called How to Interview: The Definitive Guide.
grow - Practical Marketing Solutions
APRIL 23, 2014
The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million.
Contently
MARCH 22, 2017
How much content should I actually publish? Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Writing on the Web
FEBRUARY 14, 2014
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.
Writing on the Web
JUNE 18, 2014
Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?
Modern B2B Marketing
MARCH 23, 2016
Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.
Sales Engine
OCTOBER 16, 2015
Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.
Modern Marketing
JANUARY 19, 2016
A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.
Contently
JUNE 29, 2016
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent.
Contently
OCTOBER 4, 2016
But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day?
Content Standard
MAY 30, 2017
There is no “one-size-fits-all” solution for political brand publishing—it’s one of the many reasons that marketers love their PR teams. The answer leads us to principle one for political brand publishing: Principle 1 : Political stance should never be a one-person decision.
Hubspot
JUNE 30, 2015
Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. B2B Publishers Who Aren’t Taking Instagram for Insta-granted.
grow - Practical Marketing Solutions
MAY 28, 2012
Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?
B2B Marketing Insider
OCTOBER 8, 2013
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?
B2B Marketing Insider
FEBRUARY 1, 2016
The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.
Contently
APRIL 28, 2017
The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.
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