Trending Sources

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform?

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

B2B Marketing Trends for 2016

Tom has been published on leading. B2B Marketing.

Best Practices For Social Media Publishing

Modern Marketing

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Best Publishing Practices.

6 Social Media Publishing Best Practices

Modern Marketing

" Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. One of the biggest mistakes brands make is not establishing a consistent cadence of publishing.

What Is The Best Time To Publish Thought Leadership?

B2B Marketing Insider

The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.

9 Keys To Brand Publishing Success

B2B Marketing Insider

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

B2B Marketing Trends for 2016

Tom has been published on leading. B2B Marketing.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.

Three uncomfortable lessons about criticism I learned from publishing my book

grow - Practical Marketing Solutions

I self-published on Amazon. I worked sweats and fears on that darling, had a professional editor and published it with the best intentions. I was called out on my social media BS and I’m relieved Four reasons why traditional book publishing is dying (and what’s next).

B2B Marketing Trends for 2016

Tom has been published on leading. B2B Marketing.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”.

A Beginner's Guide to Publishing on LinkedIn

Hubspot

LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. 5) Pay attention to when you publish.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

How much content should I actually publish? Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

One million words later, I still fear publishing

grow - Practical Marketing Solutions

The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent.

Why the Publishing World Needs Humane Design

Contently

But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day?

Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads

Content Standard

The idea was simple: book publishers operated on long writing, editing, and production cycles that made it difficult to generate regular income, so they needed a faster publishing format.

Publish or Perish and What It Means For CMOs

Modern Marketing

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In January 2016 we published an article called How to Interview: The Definitive Guide.

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.

10 Publishers Killing It on Instagram

Hubspot

Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. B2B Publishers Who Aren’t Taking Instagram for Insta-granted.