4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

33Across

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have.

A 2021 Peptalk for Publishers

33Across

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. The post A 2021 Peptalk for Publishers appeared first on 33Across. Blog Featured Publisher Perspectives

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Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? 21st-century publishing platforms evolve two-way, interactive, always-on interactions. This is the meta level on which publishers need to compete so they are not forced into extinction.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Market leading publisher Springer Nature appoints Tomorrow People to develop advanced marketing strategy

Tomorrow People

Leading research publisher Springer Nature has chosen go-to-market agency Tomorrow People to drive new revenue and support the launch of their AI Advancing Discovery product line.

Achieving Stability: How Publishers Are Driving Subscriptions

Anyword

It’s been challenging to suss out the reasons for this volatility, so I took a different approach instead: What are publishers with steady, consistent performance doing that the others aren’t? How One Publisher Achieves Stability. Publisher X’s metered paywall is capped at 5 articles.

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries.

Pinterest for publishers

Biznology

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.

Celebrating Women In Publishing

Outbrain

This week, Tara Hassan our Global Marketing Manager, Publishers & Platforms talked to Tatjana Biallas , Managing Director at gofeminin.de How can women in publishing stand out? The post Celebrating Women In Publishing appeared first on English (US). Publishers

How exponential growth publishers can accelerate digital wealth

Biznology

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.

Facebook Down? Traditional Publishers Up

Outbrain

Independent publishers saw up to a 70% traffic increase during the outage. Outbrain engineers noticed a significant surge in traffic on some of our publisher partners. Outbrain was the first to report a global 40% traffic increase on traditional publishers.

The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world. According to the Edelman Trust Barometer, globally only 56% of people […].

News About Publishers’ Newsletter Strategies

Anyword

Newsletter juggernauts like Morning Brew and The Hustle, two of today’s most widely-recognized newsletter-first publishers, are building thriving businesses. And those are just two examples; there are plenty of smaller newsletter publishers who are also prospering.

Multi-Channel Publishing From Within Engage

RockContent

Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. This month, we introduce the ability to publish directly to your stream AND to your Twitter feed with a single post. The Content Studio version of this isn’t intended to significantly change the familiar workflow of publishing to both Twitter and your stream, as seen in the old publishing interface.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

Need Digital Asset Management for Publishing? Try Brandfolder

Brandfolder

Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But as an implicit indicator of quality, the idea inherent in the phrase “self-publishing” increasingly serves no purpose (other than a historical one). Traditionally published works were probably good; vanity publications were probably bad.

New Year, New Publishing Features

Oktopost

Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better.

Weekend Update: Should You Publish Every Day?

Contently

” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. Legacy publishers like The New York Times post breaking news pieces online before they hit print. “I think that really varies widely on who’s doing the publishing.”

4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. We can’t get to 2021 fast enough.

The Role of Publishers in Times of Crisis

Anyword

How Do Publishers Step Up During Times of Crisis? Although the Tweet specifically refers to the role of journalism during a crisis, it’s not difficult to see how a decidedly similar, if not the same sentiment can be extended to the broader publishing community during trying times as well.

What Publishers should keep top of mind in 2022

Liveintent

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one.

The Need for Speed: What is the Ideal Blog Publishing Frequency?

DivvyHQ

Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

Families of devices multiply publisher’s powers to control the world

Biznology

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. People do the thinking and decide their futures, with publishers assisting them every step along the way. Lesson for leaders.

Targeting Behavior: A Tale of 3 Publishers

Anyword

A lot of Keywee publishers are taking tracking and targeting to the next level and driving amazing success as a result. Of course, publishers don’t usually sell shoes. A Tale of 3 Publishers. Publisher B is a well known national paper with a niche audience. Publishers

The State of Personalization 2021 Just Published

SendGrid

The post The State of Personalization 2021 Just Published appeared first on SendGrid The State of Personalization hones in on an important point: for businesses today, it’s personalize or perish.

LinkedIn Pages Can Now Publish Newsletters via @sejournal, @brockcooper1

Search Engine Journal

The post LinkedIn Pages Can Now Publish Newsletters appeared first on Search Engine Journal. LinkedIn announces Newsletters for business pages. Newsletters are serialized long-form content that followers subscribe to. Here's how to get started.

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Content Marketing Social Media Marketing Tips & How-Tos b2b B2C collaboration content linkedin marketing owned media platform publishing sme social media strategy subject matter experts thought leadership

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? There are numerous benefits to publishing on LinkedIn. For example, when you publish content on LinkedIn: Your connections get notified.

Four Lessons You Should Learn from Publishers

Avitage

Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new.

Key Trends in LinkedIn Publishing

BuzzSumo

Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

Don’t Publish a Press Release. Create a Product Story Instead

Contently

The post Don’t Publish a Press Release. 88 Acres: How Microsoft Quietly Built the City of the Future…. It reads like the title of an award-winning magazine feature. Should’ve been, really.

Press 144

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. There’s a lot to learn if you want to write, publish and market an expert ebook. Like you, I’ve had some bad conference experiences.

Google Publishes Best Practices Guide for Ecommerce via @sejournal, @martinibuster

Search Engine Journal

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” — The post Why Top Publishers Are Expanding into New Lines of Revenue appeared first on LiveIntent Blog.