INDUSTRY INSIGHTS YOUR PEERS ARE READING
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. MORE
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers MORE
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. MORE
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The post ADmantX at AOP Digital Publishing Summit 2018 appeared first on ADmantX. MORE
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape. MORE
This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog. MORE
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. MORE
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher. MORE
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders. MORE
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers? MORE
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do? MORE
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019. MORE
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. MORE
People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Content Publishing content strategy Create like a publisher modular content publishing process think like a publisherHere is a simple list of reasons. MORE
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders. MORE
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). MORE
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five. MORE
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. MORE
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic. MORE
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world. MORE
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. MORE
How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? MORE
Apple Search Ads are sponsored ads that provide app publishers paid access to the top spot in the Apple Store search results for iPhone and iPad. The post Apple Search Ads: How App Publishers Can Get to the Top of the App Store appeared first on Single Grain. MORE
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing! MORE
If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. I can’t really explore all the dimensions of self-publishing without selling the book. MORE
3- Guide your cursor to the Publish button. 4- Click the button to Publish your post. So, what does this have to do with the newly introduced ability to publish directly to your stream by hitting the Enter/Return key from the Content Studio? Staying in the Zone. MORE
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation. MORE
As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive. MORE
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion MORE
Ads.txt is an IAB specification that provides a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. Private Marketplaces (PMPs) allow publishers to package multiple brands within the same Deal ID for Real-Time Bidding (RTB). With the introduction of PMPs, publishers can create advantageous deals just as they do on the web. The post 2019 Publisher Revenue appeared first on LiveIntent Blog. MORE
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders. MORE
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher. MORE
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn. MORE
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do? MORE
Let’s take a deeper dive into the subject and find out whether publishing your rates online is right for your business. Publishing rate information on your website is one way to accomplish this. Benefits of Publishing Agency Rates. Why to Avoid Publishing Rates. MORE
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you. MORE
Publisher Related Topics 
Webbiquity
APRIL 4, 2019
Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher.
Keywee
NOVEMBER 27, 2018
Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Content Marketing Publishers
B2B Memes
FEBRUARY 14, 2012
It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.
Liveintent
MAY 16, 2019
As I’ve been out talking to more and more of our publisher clients, a reality has emerged: audience growth and better knowledge about that audience is key to survival. I grew up in the publishing business. These are trying times but there is light at the end of the tunnel: most publishers sit on email, a great asset that can be harnessed to help them control their destiny in a new era. I want to see Publishers, so important to our society, thrive.
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ScribbleLive
OCTOBER 2, 2017
Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard. Publish & Tweet is easy to use: just link your twitter account, toggle the feature ON, and start writing!
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Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
Liveintent
JANUARY 23, 2019
Ads.txt is an IAB specification that provides a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. Private Marketplaces (PMPs) allow publishers to package multiple brands within the same Deal ID for Real-Time Bidding (RTB). With the introduction of PMPs, publishers can create advantageous deals just as they do on the web. The post 2019 Publisher Revenue appeared first on LiveIntent Blog.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.
KoMarketing Associates
JANUARY 18, 2019
Statistics showed that 61 percent of respondents are now publishing content multiple times per week. Social Media Today published the “Social Spending Survey,” and statistics indicated that overall, 68 percent of marketers intend to spend more on social media ads in 2019.
|
Biznology
NOVEMBER 13, 2017
How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. If you are a publisher your next step is to realize how much we now know, and how much you can achieve. Lesson for leaders.
Marketing Insider Group
MARCH 31, 2014
I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.
Contently
FEBRUARY 14, 2017
” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.
Marketing Insider Group
JULY 28, 2014
And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.
Avitage
JULY 6, 2012
Think Like a Publisher There are several reasons content marketing teams are told to, “Think like a publisher.” Content Marketing Content Publishing Create Like a Publisher Content marketing content source publishing process Subject Matter Experts think like a publisherContent marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new.
Biznology
JULY 31, 2017
But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.
Avitage
MARCH 20, 2012
When you hear the phrase “think like a publisher,” what does this mean to you? Why do you think you should think like a publisher? Perhaps most importantly, what would you do differently if you and your organization were to create content like publishers? Content Publishing Create like a publisher publishing process think like a publisherHow would you explain this concept to your colleagues or managers?
Digital B2B Marketing
NOVEMBER 12, 2013
Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.
B2B PR Sense
OCTOBER 19, 2016
LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Why Publish Your B2B Content on LinkedIn? There are numerous benefits to publishing on LinkedIn. How to Publish on LinkedIn.
Biznology
SEPTEMBER 25, 2017
Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.
Marketing Insider Group
OCTOBER 8, 2013
Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?
Hatchbuck
MAY 28, 2019
Let’s take a deeper dive into the subject and find out whether publishing your rates online is right for your business. Publishing rate information on your website is one way to accomplish this. Benefits of Publishing Agency Rates. Why to Avoid Publishing Rates.
Keywee
NOVEMBER 14, 2018
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.
ADmantX
OCTOBER 22, 2018
We are delighted to announce we will be taking part in the AOP Digital Publishing Summit – one of the most prominent events in the digital publishing sector – as Networking partner. The post ADmantX at AOP Digital Publishing Summit 2018 appeared first on ADmantX.
Biznology
AUGUST 16, 2017
Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily.
Content Marketing Institute
MAY 31, 2019
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing landscape.
Writing on the Web
FEBRUARY 14, 2014
Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.
Avitage
OCTOBER 11, 2013
Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. Content Marketing PowerPoint and Video Management Strategy Video Vignettes Content publishing powerpoint to video Slideshare video conversion
Liveintent
JANUARY 17, 2019
This week, we’ve got some suggestions for all the Publishers and Retailers out there looking for New Years resolutions that will help them build healthier, more sustainable businesses without giving up carbs and gluten, or taking up Soul Cycle, Cross Fit, or anything else that will make all your friends stop want to hang out with you. The post 2019 New Year’s Resolutions for Retailers and Publishers appeared first on LiveIntent Blog.
Marketing Insider Group
JANUARY 18, 2017
The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.
Biznology
DECEMBER 4, 2017
There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.
Digital B2B Marketing
OCTOBER 23, 2012
A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.
Single Grain
JUNE 7, 2019
Apple Search Ads are sponsored ads that provide app publishers paid access to the top spot in the Apple Store search results for iPhone and iPad. The post Apple Search Ads: How App Publishers Can Get to the Top of the App Store appeared first on Single Grain.
Hubspot
OCTOBER 18, 2018
People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?
B2B Memes
JANUARY 31, 2012
If nothing else, self-publishing is a learning experience. It’s not for everyone, certainly, but don’t count yourself out as a self-publisher until you give it some serious thought. I can’t really explore all the dimensions of self-publishing without selling the book.
Industrial Marketing Today
JANUARY 9, 2015
The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).
Contently
JANUARY 12, 2018
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.
ScribbleLive
AUGUST 28, 2017
3- Guide your cursor to the Publish button. 4- Click the button to Publish your post. So, what does this have to do with the newly introduced ability to publish directly to your stream by hitting the Enter/Return key from the Content Studio? Staying in the Zone.
Avitage
MARCH 7, 2012
People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Content Publishing content strategy Create like a publisher modular content publishing process think like a publisherHere is a simple list of reasons.
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