The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform?

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. But the rise of self-publishing has complicated the equation.

Trending Sources

B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.

Weekend Update: Should You Publish Every Day?

Contently

” The way people interact with media and social media today affects publishing schedules. In the early days of the internet, most people accessed information at work, so publishers adjusted accordingly, posting most of their online content between nine and five.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

9 Keys To Brand Publishing Success

B2B Marketing Insider

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love.

What Is The Best Time To Publish Thought Leadership?

B2B Marketing Insider

The post What Is The Best Time To Publish Thought Leadership? We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. The post If you stopped publishing your social content, would anybody notice?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.

Three uncomfortable lessons about criticism I learned from publishing my book

grow - Practical Marketing Solutions

I self-published on Amazon. I worked sweats and fears on that darling, had a professional editor and published it with the best intentions. I was called out on my social media BS and I’m relieved Four reasons why traditional book publishing is dying (and what’s next).

A Beginner's Guide to Publishing on LinkedIn

Hubspot

LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. 5) Pay attention to when you publish.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report).

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”.

Most Valuable Publishers

Contently

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

We want to reduce the time sales people need to spend creating and editing […] The post For Sales Blogging and Social Selling – Think Like a Publisher appeared first on Avitage. Content Operations Featured Sales Enablement operationalize content marketing sales blogging social selling think like a publisher The practice of social selling has crossed the chasm and entered the tornado stage.

Key Trends in LinkedIn Publishing

BuzzSumo

Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. Here’s the cheat sheet version: The number of long-form posts published on LinkedIn.com has grown substantially since all users were given publishing access in 2014. Most people publish short articles of less than 1000 words on LinkedIn.com.

How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. One very viable option is self-publishing. So self-publishing became a viable route.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In January 2016 we published an article called How to Interview: The Definitive Guide.

One million words later, I still fear publishing

grow - Practical Marketing Solutions

The bad part is I haven’t self-published a single word of the million. It’s as if the lizard brain is lurking behind my back, about to ram my head into the desk when I want to finally publish my story. The bad part is I haven’t self-published a single word of the million.

Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

How much content should I actually publish? Almost immediately, we got into an argument over how much we should publish. I’d just spent three years running a news site, The Faster Times, that published over 30 pieces every day.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. There’s a lot to learn if you want to write, publish and market an expert ebook.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish?

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

Publish or Perish and What It Means For CMOs

Modern Marketing

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent.

Why the Publishing World Needs Humane Design

Contently

But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Funt believes that the current system leaves publishers trapped in an undesirable place. How many times do you check your phone a day?

Do Politics Have a Place in Brand Publishing?

Content Standard

There is no “one-size-fits-all” solution for political brand publishing—it’s one of the many reasons that marketers love their PR teams. The answer leads us to principle one for political brand publishing: Principle 1 : Political stance should never be a one-person decision.

10 Publishers Killing It on Instagram

Hubspot

Yet many B2B publishers haven't created a successful presence on the network (or even an account!) Fortunately, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. B2B Publishers Who Aren’t Taking Instagram for Insta-granted.

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?

8 Steps To Become A Brand Publisher

B2B Marketing Insider

Why Businesses Need to Become Brand Publishers? In short, businesses need to become brand publishers because the world has changed and our tired, old promotional tactics are no longer working they way they used to. What do publishers do?

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

B2B Marketing Insider

The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.