ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Product data feed management : Channable optimizes and organizes data feed management through automation. Here’s a closer look at how each feature works.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Optinmonster

JANUARY 9, 2024

Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy. Bad copy will instantly put off prospects. Good copy will make them excited to take action. When you’re ready to proceed, click on the Start Smart Optimization button.

Conversion Rate 77

Conversion Rate Optimization Conversion Copywriting 77

Anyword

DECEMBER 22, 2021

The easy way, or the hard way – either way, you need to make sure that your product description does its job. The easy way to create a product description is to rely on an existing and proven template design. What Is a Product Description? Examples of Winning Product Descriptions. The product name is extravagant.

Template 52

Template Product Best Practices Copywriting 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Mailmunch

FEBRUARY 16, 2021

If you own an e-commerce store, your primary way of selling items is via product pages. For now, you need to get your products in front of those who want them. . If you just follow what other companies do for their product pages, you may fall flat, though. You can offer a lot of product detail without using text at all.

Product 66

Product Pricing Price Advertising Agencies 66

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Copy: The text of your CTA must include strong action words. If it’s more of a product/solution overview demo, you’ll serve it to leads who are still considering their options. Watch/Book Demo.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Unbounce

OCTOBER 14, 2021

With so much juicy conversion data in our back pocket, we decided to put it to good use and build a suite of AI-powered products to support your marketing. Each product plays a role in optimizing your campaign—just like the different brushes and cleaning agents do in an automatic car wash. That’s where Smart Builder can help.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Bannerflow

FEBRUARY 27, 2019

Reducing production times from weeks to days. Once you designed your master creative it was a matter of just copy, paste, repeat. For each new size in a banner set, every design element, from code to graphics, had to be individually copied and pasted into a newly labelled banner. More banners, more conversions.

Ads 75

Ads Banners Product Banner Ads 75

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. Remote workers are more productive than in-office workers. Marketing department SMART goals. Sales department SMART goals. Remote Marketers are More Productive.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards. But copy from AI is starting to look obvious and dull.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Marketing Insider Group

MAY 13, 2020

Smart leaders understand how to use storytelling to teach, to bring teams together, and to persuade people to do what they want them to by harnessing the power of empathy. Stories are effective learning tools, and smart leaders can use them to their advantage. Quick Takeaways. So what do you think?

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Unbounce

MARCH 17, 2022

Now, here’s where they add authenticity: They go back to those principles in other parts of their marketing, like their home page copy. If you don’t have your brand story down pat yet, think of ways to connect your mission to the benefits your product provides your customers. Image courtesy of Trade Coffee. Running short on money?

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Martech

APRIL 11, 2024

The rise of smart mobile devices. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Much of the excitement about AI centers on the promise of increased productivity.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Marketing Insider Group

SEPTEMBER 7, 2020

So that means to see your desired conversion rates, you need to do one of two things: Create the utmost amazing product/service that no other person/business in the world can offer. That same message needs to be carried over into the copy and design on your web page to encourage them to make the conversion from visitor to customer.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

JUNE 1, 2020

You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel. You can sell a product here, ask them to set up a consultation call or take a quiz to learn more about their underlying problems. Here are a few tips to help you: Use the headline copy to make your point.

Marketing Websites 293

Marketing Websites Lead Ranking Lead Scoring Top of Funnel 293

Webbiquity

JULY 21, 2020

AI and ML are predominantly used in marketing today to either add smart automation to repetitive tasks (e.g., The pricing is smart, too: a flat $35 per month for unlimited contacts, users, messages, and campaigns.). Discover which products it’s best to promote, when, on which platform, and more. But in the short term—no.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Unbounce

NOVEMBER 16, 2021

Instead, you’ve gotta write copy that encourages visitors to click. But how do you craft ad copy that sells? Let’s talk about why ad copy matters and how you can draw in more customers with it. Why Ad Copy Matters. Your ad’s design grabs a person’s attention, but it’s up to the copy to convince them to click.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Martech

APRIL 13, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech!

Marketing AI 102

Marketing AI Terms and Conditions Leads Lead 102

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

JULY 31, 2023

Smart Send Time in Klaviyo or Einstein STO in Salesforce) for the latter. Test your email copy Make sure you’re testing elements beyond subject lines. If you have your engagement segments identified, a good place to start could be testing copy. Properly placing product features can lead to quick sales boosts.

Lead Ranking 96

Lead Ranking Lead Scoring Planning Cross-Selling 96

Stevens & Tate

JANUARY 20, 2023

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Vision6

APRIL 17, 2024

To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. Your TOFU customers aren’t ready to buy your product yet. Smart Builder uses AI to suggest the right headlines and copy for your audience.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Unbounce

AUGUST 31, 2021

It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 Headlines, emails, ads, meta tags, even product descriptions—the possibilities are endless. AI-generated copy is but one of these exciting solutions. the work has been done.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Contently

MARCH 28, 2023

Turns out, there was plenty we could teach an AI about “good” writing (active sentences, varied verbs), but we couldn’t make it smart — which is another way of saying we couldn’t teach it to recognize the ineffable nature of a fresh idea or a dynamic way of talking about it. Another solution provider called ABtesting.ai

Lead Ranking 84

Lead Ranking Content Training User-Generated Content 84

Bionic

NOVEMBER 16, 2023

Wouldn’t it be smart to leverage this trove of knowledge? Indicate the number of copies you wish to make. As you know, it’s more complicated than simply copying lines. IMHO cherry-picking strong placements from old plans is smart media planning. Now, imagine you’re starting a new media plan.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Unbounce

JULY 6, 2021

When you describe your product or service, you wanna push benefits over features wherever you can. Try using Smart Traffic to direct customers to the CTAs that will convert them the most. Your branding’s gotta stay consistent throughout your copy and visuals. Clearly articulated benefits (vs. just features).

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

MAY 6, 2021

You should also carefully consider the context that’s surrounding your product, as it can affect how a visitor perceives its size. And getting a more vivid idea of your product can sway the visitor to convert. However, you should be careful not to display your product out of proportion. Priming and Anchoring: The B/13 Illusion.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” Each of our business lines needs different things.”

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Unbounce

DECEMBER 1, 2021

These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. Check out how you can advertise multiple products at once for viewers to swipe through. One of Facebook’s stand-out advertising features is its dynamic creative ads.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Optinmonster

APRIL 19, 2023

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. Sales promotions are special incentives businesses offer to encourage customers to purchase their products or services. This can increase sales in the short term.

Promotion 71

Promotion Examples Urgency Marketing eCommerce 71

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Unbounce

NOVEMBER 18, 2021

Instead of having to knock on doors to sell products—or just having parents pick up the bill—with Raise Craze, kids volunteer acts of kindness in their communities in exchange for donations. From there, it’s all about monitoring audience behaviors and tweaking copy to match those insights. Power Up with the Right Optimization Tools.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Unbounce

JUNE 10, 2021

Paid ads are a smart move, but you’ve gotta invest in them the right way. Cost-per-action (CPA) is the average amount you pay for a customer to take an action like: Clicking Filling out a form Downloading a resource Purchasing a product Signing up for a service or newsletter. Or, you could let smart technology do the heavy lifting.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Anyword

MAY 5, 2022

One main disapproval reason — withholding — can be an effective tactic to use in our ad copy. Here, we’ll discuss when withholding gets flagged, how to write mysterious ad copy that’s policy-compliant, and how this tactic can actually help lift CTR and conversion rates. The Right Way To Withhold In Your Ad Copy.

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Unbounce

MAY 15, 2020

We employ best practices—tactics for writing conversion-focused copy, or placing calls to action at just the right spot. We’ve been talking about it for years and launched our first AI-powered product feature, Smart Traffic , in 2019. Turn on Smart Traffic and start optimizing your landing pages with AI.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144