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JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. This analysis allows building product companies to set realistic goals and strive for better performance.

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JULY 30, 2023

and it kept the focus on their products. RELATED: 5 Things To Do for Your Post Show Wrap-Up 3) Style is Everything The booths that got noticed were tech-driven in their design (simple, clean, and open), with the exception of natural/green products where a rustic theme was common. Does booth design impact the perception of products?

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AUGUST 3, 2023

Depending on what kind of product/service you sell, and the demographics of your customers, you might get a ton of phone calls, but it’s impossible for you to tell if it was the print ad you ran or the direct mail campaign you executed that actually drove the call.

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AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. This presents a significant market potential for building product manufacturers who can cater to this demand.

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JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

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JULY 17, 2023

This tool provides valuable data and metrics that can significantly benefit building products marketers. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies. FAQs Can I access Facebook Insights for free?

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FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Are they companies offering alternative products?

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JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

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MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

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JULY 20, 2023

QR codes have found their place in various industries, and the building product industry is no exception. These versatile codes have revolutionized the way builders, manufacturers, and consumers interact with products, improving efficiency, connectivity, and overall user experience. What Are QR Codes?

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MARCH 7, 2022

Here are seven boxes your product should check in every buyer’s eyes. Does the Product Meet the Customer’s Needs? The most important question any manufacturer needs to ask themselves when developing a product is whether that item truly meets the customer’s needs. Thankfully, our team of experts is here to help.

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JUNE 21, 2018

Now it’s time for building product manufacturers and distributors to do the same. Videos give potential customers an unmatchable, interactive product or service experience even when they are miles away. They enable a person to get an up-close-and-personal feel of the product or service, creating more authenticity to it and hence trust.

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JULY 26, 2023

RELATED: Tips on How to Get to Net Zero Emissions The focus has shifted from merely highlighting green features and benefits to showcasing how these sustainable building products can genuinely enhance the lives of homeowners. For businesses in the building products industry, this shift in perception calls for a renewed marketing approach.

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FEBRUARY 1, 2024

When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. Many companies have been forced to find new sources for products they need to finish complex builds. If you’re not able to build your product on schedule, what do you do?

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JANUARY 23, 2024

When you shared this content, you were not worried about the production value, because the author made no promises about production. How do you draw attention to authenticity rather than to production value? Use the title to draw attention to the emotion in the shot, which will draw attention away from the production value.

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AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). This annual event is where the biggest and best in the industry present their biggest and best products, services, and offerings.

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JUNE 27, 2023

To Switch from the Competition When trying to convert customers from a competitor to your product, it’s natural to focus on hot-button points, including price or quality. Our products are less expensive! Our products are higher quality! To boost their awareness, show how your products are relevant to their challenges.

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JUNE 1, 2023

Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. Let’s look at the economic factors that affect the building products industry and how they might affect current marketing efforts.

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DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Leverage influencers for authentic product/service promotion. After all, who knows your company better than they do?

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AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. RELATED: Impact of Email for Building Products Industry By gaining a comprehensive understanding of these analytics, building product marketers can make informed decisions to optimize their campaigns.

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JULY 17, 2023

Just as consumers research products or services online before making a decision, they will judge your brand based on their experience with your website. The post 5 Simple Things That Are Hurting Your Building Products Marketing appeared first on ER Marketing.

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JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

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MARCH 11, 2024

Identify the products (or services) you plan to sell. Also, where are they with your brand, products, website, store? Consider Selco Builders Warehouse, a British brand that connects building contractors and tradespeople with building materials products. Remember the answer to almost every first-step question is research.)

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OCTOBER 10, 2023

For instance, rather than simply listing the various building materials you offer, delve into the unique benefits of each product. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products. Empower your readers with the knowledge they need to make informed decisions. Yes, you can.

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APRIL 6, 2022

When lockdowns began, people started behaving differently than we had normally, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. Many companies have been forced to find new sources for products they need to complete complex builds. One workaround is segmenting manufacturing priorities.

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JANUARY 26, 2024

It’s about addressing their needs and offering solutions rather than just promoting your product or service. Tailoring Products and Services By identifying pain points, you can fine-tune what you offer to provide a better solution. What role do pain points play in product development?

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DECEMBER 18, 2023

B2B Videos are Better Targeted Advanced technology not only makes video production cheaper but it also makes advanced targeting possible. The advanced video marketing tools offer relief for brands who are concerned about the cost of video production and the outcomes. The modern customer is interested in seeing the product in action.

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JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. In a world saturated with similar products and services, stories set brands apart. Storytelling in marketing involves crafting narratives that resonate with the audience.

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AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Showcasing new products creatively with interactive experiences captures attendees’ interest. They should be trained to talk to people.

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JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. Positive reviews can be incredibly persuasive, as they create a sense of safety in numbers and signal that a product or service is well-liked and trustworthy.

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AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Highlight real-life success stories of homeowners who saw increased property value after undertaking specific projects.

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DECEMBER 11, 2023

In order to explain how your service or product is essential to other business owners, you must first capture their attention and then keep then reading. Utilize Videos In a recent study, 90 percent of people surveyed stated that product videos are key in helping them determine if they will purchase a product or service.

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NOVEMBER 6, 2023

For example, Facebook allows you to aim for groups who “like” companies and products similar to yours, and Twitter offers the option to target a specific brand or influencer’s followers. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

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SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Product Launches and Demonstrations Trade shows offer a platform to launch new products or showcase existing ones. Adjust your strategy based on results.

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MAY 22, 2023

percent of B2B product sales on U.S. Utilize existing purchasing processes “When searching for new products, a B2B marketplace is the first port of call for one-quarter of business buyers. If time and channel conflict are your concern, consider marketing your products on Amazon as a different brand.

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AUGUST 29, 2023

RELATED: The Next Big Trend for Building Products Marketing As a marketer, the ultimate goal is that your work drives sales, and often, a sales promotion might be one of the biggest projects of your year. Create unique product flyers and hotsheets that help them sell the product and push it that much harder during the promotion.

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SEPTEMBER 15, 2023

Imagine a scenario where a customer visits an e-commerce website and browses through various products. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

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