How To Write a Press Release


In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. You just launched a killer new mobile app.

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7 tips for effective press releases


Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. This is also the case for press releases.

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Don’t Publish a Press Release. Create a Product Story Instead


When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. The post Don’t Publish a Press Release. 88 Acres: How Microsoft Quietly Built the City of the Future….

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Yet professional service providers are often pressed for time. They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post.

Top 10 Tips For Writing A Successful B2B Press Release

Floodlight New Marketing

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event. A press release Read More. The post Top 10 Tips For Writing A Successful B2B Press Release appeared first on Floodlight New Marketing.

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The Ultimate Guide to Press Release Distribution


To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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Essay Writing Firm


Essay Writing Company. The firm avails the best class of thesis writing services and has always been profitable in retaining the trust college students have in them. The company is committed to delivering nothing else than one of the best thesis writing service. You can depend on them for all these companies as they make certain that they write high-quality papers and deliver on time. Go for it, if you are not that good in inventive writing.

Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk. Blog writing with a conversational tone is good for connecting with people, for sure. Using the wrong one can change the context of your writing.

How to Write a Press Release [Free Template]


Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. One of the most crucial updates to make to your PR strategy is to think of press releases as a content avenue. but we can’t ignore one of our most valuable pieces of content: the press release. How to Craft a Press Release. However, a press release needs to be helpful and concise.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples


How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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How to Write a Good Press Release


Below is a guest post from Brandfolder customer Christopher Glodé, who is General Manager at [MapMyFitness]([link] Have your own branding content to share? Email us More and more companies are

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? A recent study showed that more than a third of journalists still get their story ideas from press releases -- and another 88% of journalists found the press releases they read valuable. Why Storytelling Enhances Press Release Best Practices.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions. Why Should You Consider Press Release Distribution? Say you’ve decided to include press release writing into your company tasks and budget. Businesses usually have an in-house press release writer.

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If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. Her employer, a B2B electronics manufacturer, regularly uses press releases that have been optimized for search engines. From the tone of her voice, she was wondering if she was crazy for still issuing press releases or everyone else was crazy for avoiding them. No “press,” no “release” means no need for a “press release,” right?

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Not All Press Is Good Press


One refrain that I think might benefit from re-evaluation is “any press is good press.” While an argument remains that bad press will still drive attention and awareness, negative perceptions can be damaging to your company. While negative press isn’t always avoidable, this perspective should help founders think about how they filter inbound article requests. While negative press isn’t always avoidable Conventional wisdom gets outdated.

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3 Tips for Better Blog Writing

Writing on the Web

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Be consistent with your blog writing schedule.

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

David Meerman Scott , author of The New Rules of Marketing and PR (now in its 4th edition) says that every week he still gets loads of these outdated appeals from companies and PR agencies asking him to write about them on his blog. Many of the things he is emailed to write about are well outside his area of expertise. Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing.

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The H.E.L.P. Method For Writing Business Content


But all too often corporate blogs act as mere extensions of the public relations machine, where press content is reposted verbatim and the message goes to die. Your writing can support a stellar experience and your company’s growing demand imperative. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? Writing well for your audience should be an imperative in your content strategy.

How to Get Featured on Forbes, Techcrunch, Mashable, Inc (Press Marketing Tips)

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage.

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6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. I saved the post because I needed to attend to pressing business issues.

How to Write a Helpful Headline People Will Want to Click


You already spend enough researching, writing, and editing. How can you make sure you’re writing a catchy headline that does justice to the article behind it? When authors and reporters offer writing wisdom, they always mention one tip: read a lot. The biggest mistakes in headline writing occur when editors get comfortable with vagueness. ” However, that doesn’t mean your headline has to read like a dull press release.

Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?

Writing on the Web

src="[link] width="225" height="300" title="Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?" /> In this series of blog posts about writing an expert ebook , we explore these questions about digital content writing , or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed book? But in general, writing for digital is more conversational and informal.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. How to use it to promote your press. How to use your blog to run a lead campaign based on your recent press. and "What in the world would I write about?". But, what should you write about? How to Use Your B2B Blog to Promote Your Press. Blog B2B PR Leads B2B Press

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9 Steps to Writing the Perfect Press Release


How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix. It’s one of the most important parts of your press release, which means you should spend as much time on it as necessary to ensure it does its job. Everything you write should add value.

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