4 tips to successful digital writing


Along the way, I have learned a few secrets of successful writing. Tip 1: Audience first, writer second. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read. Every writing textbook says you have to know your audience before you can write effectively for them.

15 Best Practices for E-newsletters


Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Who are you writing the emails for? However, there are certain practices for optimizing your email copy that will help you get more engagement and boost conversions.


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17 Tips for Writing Effective YouTube Descriptions


Writing these descriptions is an important part of your overall YouTube strategy. Here are some of our favorite tips about how to fill in that YouTube description box. 17 tips for writing YouTube descriptions. Write like a human. You’re writing for human beings too.

4 Tips for Writing an Effective Marketing Email

Heinz Marketing

Here are four tips for creating effective marketing emails you can implement in your strategy as we close out the year. Hot tip: if you want to go the extra mile and get some insight on how your subject line performs, consider running an A/B test. Happy writing!

A Practical Guide to Enterprise Content Management


In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring. So how do you get the most out of such a system?

Sales Writing: Will Gender Be a Bigger Factor in 2022?


In today's post, guest contributor Lesley Vos is digging into the neuroscience and providing some practical guidance for how to factor gender into your sales copy. As a content pro, you likely know your target audience inside out.

B2B Email Marketing: Best Practices and Essential Tips for 2022


Before we jump into best practices and examples, it’s important to cover the common benchmarks used to measure success in email marketing. Here are some best practices you should follow to improve and maintain good email deliverability. B2B Email Marketing Best Practices.

Google’s New Best Practices For Writing Page Titles via @sejournal, @MattGSouthern

Search Engine Journal

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices For Writing Page Titles appeared first on Search Engine Journal.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

7 Writing Tips for Non-Writers


For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer.

Writing a Blog Post: The Step-by-Step Process for Content Marketers


Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results.

4 Tips for Using Emotion to Write Copy that Resonates


With that in mind, here are our top four tips for using emotion to write better copy that will resonate and connect with your audience. Tip #1: Understand the Story You Want to Tell. Tip #2: Craft Headlines with Care. With dwindling attention spans abound (including one study that has it down to eight seconds ), it’s now our goal to write copy that not only intrigues—but emotionally connects. Tip #3: Involve Your Audience. More Tips for Content Creation.

Writing Tips for the Modern Marketer

Heinz Marketing

Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more. There’s much more to think about when writing for marketing purposes compared to writing for yourself. And then when you add that you are writing for a client, that amplifies the difficulty. Here are four tips I thought most helpful: Just write it down.

10 Expert Tips to Improve Your Blog Writing


Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. 1: Know what kind of post you’re writing. 5: Write for the digital landscape.

How to Write a Case Study: Are You Doing It Right?


However, there are parameters and best practices to follow. Here's a quick guide on how to write a killer case study. Case studies are one of the most valuable types of content your content marketing team can create.

Pro Tips for Writing a Better Content Calendar


In that spirit, you’re in the right place if you’re looking to find some pro tips for writing a better content calendar in 2021! Tips for Writing a Better a Content Marketing Calendar. To know if you should waste time writing on that same topic again.

Creative Writing For Copywriters: How To Craft Impactful Marketing Copy

Square 2 Marketing

Learn Key Copywriting Best Practices. Creative writing and copywriting – on the surface, they can seem worlds apart. email marketing tips

11 Tips for writing YouTube descriptions

Sprout Social

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. Write like a human not a robot.

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. My speech was called: Rob Krakoff’s Top 10 Tips for Writing 3 Novels in 18 Months… Don’t follow your wife’s (or partner’s) advice. How will you practice your craft and get better?

How to Write a Better Blog: 4 Best Practices

Heinz Marketing

With that said, you don’t have to be a professional blogger to write something people will actually read. Here are 4 practical tips that will get your relevant and valuable content read and shared by your target audience. . Write a Headline You’d Click On. Get Writing.

7 Formulas for Landing Page Headlines that Practically Write Themselves (With Examples)


Here goes: the secret to writing great landing page headlines is …. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. In other words, there’s no single right way to write a landing page headline. Ready, set, write!

How to Write Engaging Website Copy That Converts


Writing web copy is undisputedly challenging for every copywriter in the world. Moreover, not everyone can write a website copy that drives conversions. Many have to pull out a great effort, practice, and inspiration to address messages to convince readers. .

How to Write Effective Twitter Ad Copy


Best Practices for Creating Twitter Ad Copy. There are lots of tips about creating good CTAs , but two basic rules. If you want a few more tips on writing copy that converts, take a look at this article. You can also include keywords and the writing style that you prefer.

B2B Reads: Be the Lobster, Writing the Perfect Email Subject Line, & More

Heinz Marketing

Curiosity – Remarkable Practices, Unexpected Benefits. Mark Harari breaks down the science of positioning and offers actionable tips for creating compelling messaging. 10 Tips To Avoid Email Spam Filters. 10 Best Practices to Write the Perfect Email Subject Line.

The Ultimate Content Writing Guide


Why Content Writing? And while video, graphics, and even audio (such as a podcast) qualify as content, we’re specifically looking at content writing in this guide. Types of Content Writing. Content writing takes on any number of shapes and forms. Content Writing Prep Work.

How to Write an Email: 7 Email Copywriting Best Practices


As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read. In this article, we will walk you step-by-step through the process of writing an effective email. How to write an email with these five core elements. This is called your preview text, and it’s one of the most overlooked aspects of writing effective emails.

How to Write an Email: 7 Email Copywriting Best Practices


As our inboxes become inundated with promotional emails and long conversational threads, it’s more important than ever to make sure you know how to write an email that is actionable, easy to consume, and enjoyable to read. In this article, we will walk you step-by-step through the process of writing an effective email. How to write an email with these five core elements. This is called your preview text, and it’s one of the most overlooked aspects of writing effective emails.

8 tips for writing a clear, effective social media manager job description

Sprout Social

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. Tips for writing a clear social media manager job description.

7 Referral Program Best Practices For Wooing Customers


Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads. Try drafting a tip sheet that explains the best way for advocates to refer your company, or sending them a referral quiz that asks questions like “How would you talk about us when making a referral to a friend or colleague?”. Learn more referral program best practices in this step-by-step guide.

Copywriting tips for folks who don’t like to write

Jackie Walts

A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. I’ve recently taught some workshops on writing for Demand Generation and thought I’d share my tips: . Don’t try to write without your tools. Edit, don’t write. Set focused time to write.

Using the AIDA Model to Write Strong Email Content


Learn more about a common best practice, the AIDA model, from Emily Johnson of Blue Mail Media. According to a recent study, 68% of people, across all demographics, prefer to receive brand communications via email.


4 Proven Writing Exercises From Famous Authors


A lot of it is routine, which includes daily or weekly writing exercises. Just as a pianist would spend hours scaling keys, or a dancer practices footwork and jumps for hours on end. Writing is no different. You might not write well every day, but you can always edit a bad page.

10 Tips for Writing Productive Description that Converts Leads


Explore a complete guide to explain the concept of sluggish writing, a productive description helping you to convert more advances and produce a profit. Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal.

10 Incredibly Useful Content Marketing Tips to Follow


1 0 Key Content Marketing Tips. Here are the top ten tips to follow throughout your content marketing journey… Know Your Audience and Create Content for Them . Now, this may seem simple, but once you know who your target audience is, you must write for them.

6 Ebook Writing Tips from Expert TED Speakers

Writing on the Web

I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook writing tips from good speakers: 1. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message. Be sure to write stories that illustrate both failures and solutions. Write both facts and emotions.

9 Sales and Marketing Alignment Best Practices

Lake One

Use these best practices to align your sales and marketing teams. Sales might not understand why someone writes a blog, and how that content helps generate leads. For additional tips on how to align your sales and marketing teams, contact Lake One to talk to our experts.

How to Write a Better Content Syndication Abstract

The Point

When writing abstracts, use terms like “learn” and “discover” — language that implies the benefit of downloading your information. For more tips on how to get the most from your content syndication program, download a copy of our new white paper: “8 Tips for Content Syndication Success,” available for free download from the Spear Website. The post How to Write a Better Content Syndication Abstract appeared first on The Point.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. With practice, anyone can start and finish writing a blog post in under an hour. That said, I know not everyone loves writing, and as a business owner, you have a lot of plates to keep spinning in the air.

Best Practices and Tips to Increase Brand Awareness through Active Employee Social Media Usage

Launch Marketing

Check out the tips and best practices below for employee engagement on social media and learn how to inspire them to connect with your brand and each other in an online world. . Key Social Media Practices to Connect Online .

How to Write Better Landing Page Copy in 2021 (With Tips)


When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Back your writing with numbers.