Brandpoint

AUGUST 21, 2023

This can include co-branded campaigns, joint events or webinars, cross-promotions or sponsored industry reports. General Electric (GE) actively engages in event marketing and collaborates with influencers to amplify its brand presence. One noteworthy event organized by GE was called #GEInstaWalk.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Webbiquity

OCTOBER 14, 2014

Jane Porter passes along five valuable tips from master storyteller Kevin Allison. Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. The event is seen more like a conversation that continues well before and long after the physical part.”

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Establish event metrics. Let’s get started.

Organization 240

Organization Marketing Management Planning Click Rate 240

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Here’s the way our INBOUND marketers do it: 11. Virtual Event Marketing Tips. Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Valasys

APRIL 15, 2020

Thinking of effective lead nurturing strategies, savvy marketers are baffled by several questions in mind, such as: How to figure out the effective lead nurturing strategies that deliver the best results? What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy? Contact us.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Sword and the Script | B2B

JUNE 8, 2021

The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Need help with marketing or PR?

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Valasys

MARCH 26, 2020

One of the foremost concerns of B2B marketers is improving the web discoverability of their websites to help them achieve the desired bottom-line business goals. Search Engine Optimization (SEO) is the practice of improving the reach of the website to the prospects or simply its discoverability across the search engines.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

ClearVoice

NOVEMBER 7, 2022

Regardless of where you are as a marketer in your career, it’s time to subscribe to marketing podcasts that cover tried-and-tested marketing strategies. The right marketing podcasts can bolster your content marketing arsenal with tips, strategies, and walkthroughs. Google Podcasts. Apple Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Webbiquity

APRIL 4, 2019

Here are some tips to harness that power like a publisher: Establish a position, a style and a voice. It will take some practice and repetition, but your brand needs to find its voice and its overall message. But in a small group or social setting, they are often much more comfortable exhibiting their expertise. Do all of the above.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

The Point

AUGUST 23, 2016

And so whereas some of the same techniques that contribute to a successful Webinar invitation , for example, can also apply to an in-person event, seminars and roadshows typically require a much more convincing sell. With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1. Be specific.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. Why post-event nurturing is important. Why Event Nurturing Is Important.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

SpotMe Blog

JULY 25, 2021

Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Jump to: What Are Hybrid Events? Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park.

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Do your pre-event research.

Tips 63

Tips InsideView Case Study Case Studies 63

Zoominfo

JULY 15, 2019

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 246

Activities Brand Identity Branding Sample 246

The Point

JUNE 27, 2018

The three bullets offer specific, tangible reasons to attend: a data-packed discussion, seven must-know best practices, an opportunity to interact. And I wouldn’t tell the reader that if he fails to show up, he’ll get a link to the recording anyway, unless the hosts really don’t care if people attend the live event.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Zoominfo

OCTOBER 5, 2021

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 130

Activities Brand Identity Branding Sample 130

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SmartBug Media

AUGUST 17, 2022

Practice Your Elevator Pitch. It would be helpful to know and practice your elevator pitch before heading to Boston. And if you need to prioritize who to reach out to, here are some tips for Further Qualifying Your Trade-Show Leads with Inbound Marketing. INBOUND 2022 Goal: Buy. We’re right here!

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Do your pre-event research.

Tips 40

Tips InsideView Case Study Case Studies 40

Influitive

APRIL 27, 2018

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she collected over 600 replies from advocates, generating a set of testimonials.

Custom Publishing 170

Custom Publishing Tips Education Generation 170

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

B2B Digital Marketer

FEBRUARY 15, 2024

A significant portion of the discussion focuses on the practical application of these insights, including budget allocation, the balance between short-term gains and long-term brand building, and the potential of AI in enhancing marketing efforts. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Webbiquity

OCTOBER 18, 2018

Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results. Here are a few tips and tricks to help you connect to your creativity. Not every idea or concept will resonate or will be practical. There is no right way to harness it.

Creativity 206

Creativity Lead Scoring Lead Ranking Paper 206

The Point

MAY 16, 2019

In a break from standard practice, Marin states that no recording of the event will be available. Too many tech companies do the opposite – i.e. tell the reader that if he/she can’t make the live event, a recording will be sent to them. Note that none of this has anything to do with why you’d want to do business with Marin.

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Heinz Marketing

NOVEMBER 24, 2018

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads. Sometimes ads, emails and other digital marketing practices just aren’t enough. Are you wondering whether or not you should be using video in your marketing strategy? Some great tips for converting all those webinar leads in to actual sales.

Buy 79

Buy B2B Marketing Intent Data B2B 79

The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Convince & Convert

APRIL 11, 2016

Any project, initiative, or event has three critical success factors that must be managed and monitored throughout its life cycle to meet or exceed your commercial outcomes: A proven, deadline-driven methodology. A set of ever-evolving best practices. What gets measured, gets done.

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Marketing Insider Group

DECEMBER 10, 2019

As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Choose a speaker who blends inspiration with practical advice. Otherwise, the marquee event at your conference will likely devolve into a yawnfest. Quick Takeaways.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Heinz Marketing

JUNE 4, 2022

Here are five common pitfalls that marketing teams fall victim to. Thank you, Sergio Alvarez , for the reminder that a strong marketing strategy isn’t just nice to have but essential. Tips for Practicing One-on-One Listening to Improve Internal Comms – Ragan Communications.

Work Management 97

Work Management B2B Validation B2B Sales 97

SmartBug Media

JULY 31, 2023

Practice Your Elevator Pitch Getting the conversation started is the first step, but knowing what you’re going to talk about is the next. It would be helpful to know and practice your elevator pitch before heading to Boston. My tip here is to make things memorable and personal in your follow-up. We’re right here!

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

DECEMBER 26, 2012

Reading the event synopsis, session descriptions, and blog posts will give you a good understanding of the event and help you craft a compelling message that leaves a lasting impression. Here are our top 5 tips for event email follow-up: 1. Highlight what event at the trade show your prospect attended.

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40