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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

And if your CEO is focused on driving online sales at your ecommerce, then you should begin reporting the percentage of organic search users who go on to: Begin the checkout process. Add merchandise to the shopping cart. However, only a very small percentage of these users went to the home page of the Google Merchandise Store.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Organizationally, the merchandisers are the keepers of the data generated by Discovery. Search queries were a big opportunity for us,” said Radaz.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)?

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How to include a creative in the martech decision process

ClickZ

Creating a process that allows for creative to ask questions, demo the product and scenario test can ensure success. In the past, the creative team was unfortunately assigned as “informed” when it comes to things like evaluations for analytics platforms, ESPs, site merchandising tools, and other marketing technology.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.