ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. And no scary legal stories.

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

BDB

MARCH 28, 2023

Thought leadership is a powerful medium to build authority and trust, which in turn influences B2B decision-making and helps drive sales. The most prolific thought leaders typically wield a combination of unconventional thinking, strong opinions, authenticity, influence and a drive to challenge the status quo. Picture a thought leader.

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

6sense

AUGUST 28, 2021

I see a continued push toward voice and endorsed ads across audio platforms, especially podcasts. Podcasts are an opt-in medium, and studies have proven that listeners actually prefer to have ads versus not having them. With influencers, people are actively seeking their opinions, so the content they produce also becomes the ad.

Paid Search Agency 48

Paid Search Agency Work Management Advertisements Advertising 48

SnapApp

AUGUST 11, 2015

Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content. With these mediums, you can meet those needs and build ethos around your brand. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Hubspot

SEPTEMBER 18, 2018

Words like “good” and “bad” are relative to user opinion. Choose your story medium. Your chosen story medium depends on your type of story as well as resources, like time and money. Audio stories are usually in podcast form, and with today’s technology, creating an audio story is more affordable than ever. entertaining.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Biznology

JANUARY 20, 2014

Technology has leveled the playing field since 1997, when Peters suggested “try contributing a column or an opinion piece to your local newspaper.” Blogs, social media, podcasts, and videos are within reach of everyone. Admittedly, blogs and podcasts require dedication and a time commitment. Do it before the decade ends.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Saksham Sharda: And so what advice would you have for SMEs (small and medium enterprises) and startups looking to establish strategic brand partnerships of their own to enhance their business value?

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Vidyard

DECEMBER 13, 2019

If you’ve fully adopted video as your medium of choice, you’re probably already using it throughout your business. In-House vs. Outsourcing Our own in-house video team discusses why you might consider outsourcing a video in an episode of their podcast Video Island. When Your In-House Team is Swamped. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Vidyard

FEBRUARY 25, 2016

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. About 75% of marketers would say that video is the most important content medium that they have.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

seo.co

DECEMBER 30, 2020

Here are some quick tips to make that happen: Use multiple mediums. Different types of content appeal to different types of people, so consider using a mix of different mediums and approaches. For example, you can include short-form blog posts, long-form blog posts, photos, videos, podcasts and audio content, and even massive eBooks.

Link Building 83

Link Building Social Media SEO Ad Building 83

Litmus

JUNE 14, 2019

Welcome to Delivering, a podcast about email marketing, strategy, the email industry, and yes, email design and development. But don’t think that emails have to be interactive to push boundaries and evolve the medium. Email design is about understanding a unique medium. Email design is more than code. It’s so much more.

Design 73

Design Copywriting Advertising Mediums Email Campaigns 73

Convince & Convert

JANUARY 7, 2015

Here on the Convince and Convert blog, one understands why this is such a successful medium for great content. It then stops becoming a teaching resource and transforms into an opinionated rant. People have different opinions on what authority is and what you must do to gain that position. Okay, go pick your pen back up.

Marketing & Strategy 161

Marketing & Strategy Content Trust Marketing Opinions 161

B2B Digital Marketer

MARCH 23, 2021

On my B2B Digital Marketer Podcast, I discussed with Raza Imam the topic of Writing Your Own Book to Establish Authority. For example, webinars, podcasts, white papers, power points, and slide decks. Some do repurposing in the digital sense through the use of videos and podcasts. This makes them interested in you.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Adobe Experience Cloud Blog

AUGUST 12, 2015

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Top podcasters like John Lee Dumas of Entrepreneur on Fire are generating hundreds of thousands of dollars a month.

Rules 48

Rules Paid Search Agency Ads Ad Exchange 48

Content Standard

JANUARY 3, 2019

While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. Hosting a community means you know where your people are—and when you want to share content you know they’ll see, you have the medium to do it. Image attribution: Avel Chuklanov.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. About The Science of Social Media podcast. And there’s data to back that up, too! Let’s dive in! Table of Contents.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

BOP Design

MAY 9, 2018

Folks like to share their opinions and experiences and surveys provide the perfect opportunity for them to speak frankly. Would they listen to a podcast by your firm’s engineers? Surveys are a great way to help streamline your marketing and venture into new channels or mediums that will provide value for your target market.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

Hubspot

JULY 6, 2017

These trends are great for videographers and others who make a living from the medium, but where do they leave writers? Instagram captions, podcast scripts, landing page copy, training video highlights – the list of places written content is required has actually grown in the age of visual consumption. Apparently, very worried.

Video Marketing 77

Video Marketing Ideal Customer Profiles Wikipedia Network Marketing 77

Heinz Marketing

FEBRUARY 15, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Check out the book as well the podcast Jeffrey does with his wife, Jennifer called Sell or Die. One of the things I love about podcasting is like, just turn on a mic and talk. You can even ask Alexa!

Custom Publishing 86

Custom Publishing B2B Sales Ideal Customer Profiles Amazon 86

Buffer

JUNE 16, 2022

Tara Bennet , a practicing astrologer at Medium Chat , highlighted networking on Facebook groups as a strategy that helped her expand her reach and client base and ultimately grow within her industry. And last but not least, social media can help you engage with people you may otherwise have not come across before.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Brandpoint

APRIL 16, 2019

Here are some examples of topics that might be out of the norm for most informational blogs: Providing a first-person opinion piece on industry news. So, is it okay to repost an article of yours on Medium? Guest blogging allows you to step out of your zone a little and experiment with different types of writing.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Heinz Marketing

FEBRUARY 19, 2018

Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcasting. Podcast formats from Q&A to curated shows. Podcasts as unstructured learning time. I think, I previously had not been listening to a lot of podcasts. But I can definitely listen to a podcast. Storytelling.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Hubspot

MAY 26, 2020

VenCaf has also launched podcasts, videos, and other online resources to keep the startup community informed. First, you go online, Google different hairstyles, and discuss all the images you find with your friends to get their opinions. These virtual events include webinars, Q&As, workshops, and virtual networking.

Service 101

Service Brand Identity Branding Budget Programs 101

Vidyard

DECEMBER 13, 2019

If you’ve fully adopted video as your medium of choice, you’re probably already using it throughout your business. In-House vs. Outsourcing Our own in-house video team discusses why you might consider outsourcing a video in an episode of their podcast Video Island. When Your In-House Team is Swamped It happens! All those videos add up.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Hinge Marketing

MARCH 26, 2020

They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. Flow Content.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

markempa

JUNE 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are "opinion molders." They are "opinion molders." Resellers dont want cookie cutter sales lead programs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Hubspot

SEPTEMBER 28, 2015

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. They also publish graphics, podcasts, videos, slide presentations, and just about any other media that might help us share an idea effectively. 4) Inc.com.

Guidelines 28

Guidelines Advertising Mediums Opinions Thought Leadership 28

Hubspot

JANUARY 17, 2017

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. It wasn’t always pretty.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Metadata

JULY 21, 2022

For example, you could create a weekly podcast that shares your expertise and opinions on topics across your industry. From there, you can start creating a persona for buyers that come from small- to medium-sized businesses, and another for buyers from large enterprises.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Directive Agency

MAY 24, 2017

Quoting Steve Jobs’ opinion of your software, of having Steve Jobs give a presentation of your software on video? So get creative with the many different mediums available. For example, here at Directive Consulting, we even created our own free podcast! Think of it this way – which is a stronger brand message?

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Outgrow

MAY 17, 2022

We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. So we have small, medium businesses that are setting up like WooCommerce sites, selling something. About our host:

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Contently

APRIL 26, 2016

The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015. According to Adweek , the collaboration will ultimately lead to branded essays, photo diaries, podcasts, videos, and events. “It’s and Turner Sports.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Moz

NOVEMBER 12, 2019

Do they like video, or podcasts? Awareness This is where a customer first discovers you exist and starts to form an opinion about you based on what they see. Consumption habits: How do your customers decide where to buy? Are they online? Do they have smartphones? Do they prioritize reviews/recommendations? What events do they attend?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Planning Ad Building 48

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Content Standard

JUNE 4, 2016

writes on Medium. Brands have recently begun producing playlists and podcasts to engage customers. Users can head to social media to share their opinions on Beats 1, converse with other listeners, and more. Music is just one medium these companies are using to form an emotional bond to and among those consumers.

Content Marketing 40

Content Marketing Planning Paid Search Agency Content 40

Directive Agency

JULY 7, 2017

But these pithy little quotes can tend to put content marketers in the wrong mindset from the get go, in my opinion. Consider the Medium of Your End Reader. Be careful with not only who you write to, but how you write and what medium you present that writing in. We found this out the hard way.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

JANUARY 24, 2018

That might include the Netflix show either of you are binge-watching, the last movie each of you saw, the books you’re reading, the podcasts you’re streaming, any plays you’ve attended, and so on. Describe an upcoming scenario and get their opinion on what you should cook or bring.

Conversion 99

Conversion Ad Exchange Conference Dwell 99