Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Zoominfo

FEBRUARY 10, 2021

Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo. Fewer releases come from medium-sized businesses. To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Accessibility. To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

API 115

API Doubleclick Google Marketing Analytics Tools 115

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 130

Top of Funnel Forecasting SMS Work Management 130

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” The post AI-powered martech releases and news: Feb. Get MarTech!

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing. The SmartCast system currently has 18 million active accounts.

Paid Search Agency 107

Paid Search Agency Buy Ads Amazon 107

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Measured has a new media measurement platform featuring AI and machine learning. Measured has a new media measurement platform featuring AI and machine learning. Agent Copilot leverages this data alongside AI to automate processes.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. This includes email newsletters and other promotional emails, video streaming services and social media.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Marketing Management 98

Marketing Management Media Paid Search Agency Social Media 98

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 121

Enterprise Management Advertising Agencies API Multi-Channel 121

Martech

JANUARY 11, 2024

NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. MediaGo and Voluum partner to integrate their platforms and offer advertisers access to premium media traffic, high-quality ad placements, and deep learning-based optimization technologies.

Marketing AI 106

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 106

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. The post AI-powered martech releases and news: Jan. However, it has a very real impact on data quality and thus the bottom line.

Marketing AI 98

Marketing AI Paid Search Agency Lead Ranking Psychographics 98

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Brands and the social media managers that run them took to the platform with enthusiasm. What role will it play in existing social media strategies? The response to Threads was different.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. It also generates media buying reports based on the insights it finds. We usually only cover AI-powered martech products that are available to use now. Get MarTech! In your inbox.

Paid Search Agency 115

Paid Search Agency Ads Google Product 115

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Brandwatch Marketing

MARCH 23, 2023

We’ve just released a crisis management guide that will help you become an expert in the area. Whether it’s a poorly fact-checked press release or a well-meaning but badly phrased tweet, someone acting on their own can quickly make things much worse. Rushing out a public-facing press release can easily go wrong.

Work Management 92

Work Management Press Case Studies Act-On 92

SmartBug Media

FEBRUARY 22, 2023

Public Relations As defined by the Public Relations Society of America, PR is a long-term process of building and maintaining mutually beneficial relationships between an organization and its publics (media, stakeholders, investors, employees, customers, and so on). What all three of those elements have in common is media exposure.

Public Relations 98

Public Relations Planning PR Press 98

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. Instead, you can stay focused on your content and take advantage of Thread’s engaging, long-form posts inside the Oktopost platform.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Yes, Apple positions its launch events as product releases. Are you nervous you might not find enough buyers for your new launch?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Salesforce Marketing Cloud

DECEMBER 5, 2023

NASA plans missions and steers rockets. As you start planning your own AI apps, think about building trust and ethics guardrails. Just recently, OpenAI released custom GPTs that you can customize for your own applications, and Google’s Vertex AI Search and Conversation is now generally available. Why is that a good thing?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. Recently released AI tools are rapidly changing the way we live and work. It’s going to change the job of a media planner in many ways.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. A global media agency. The collaboration will give Canvas access to TransUnion’s extensive consumer insights.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Lead Ranking Ad Agencies 112

Brandpoint

JUNE 22, 2022

After two years of planning and postponing and canceling, many couples are finally able to find dates to tie the knot in ways that feel safe for those involved. There are so many ways to promote your brand’s content through paid media channels, with different media types and distribution tactics to best suit your brand’s goals.

Trends 87

Trends Distribution Thought Leadership Privacy 87

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62