Marketing Insider Group

MARCH 18, 2020

So I’ve created a list of the digital marketing tools we use on a regular basis. Email marketing is an important part of your overall content strategy, and MailChimp is one of the most popular tools for managing mailing lists and managing your email communications.

Marketing Management 362

Marketing Management Tools Planning RSS 362

Webbiquity

MARCH 5, 2020

DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. Indexing considerations. First contentful paint.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JUNE 29, 2021

Screaming Frog SEO Spider is free for sites with less than 500 URLs. Competitor URLs have to be entered, but users can access a competing domains report within the tool if they aren’t sure who their competitors are. The free version includes what we would consider the essentials, but the paid version does include expanded capabilities.

SEO 348

SEO Tools Keywords User-Generated Content 348

Marketing Insider Group

JANUARY 2, 2024

Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs. You should also create Google My Business listings and get listed in local directories.

SEO 241

SEO B2B Work Management Long Tail Marketing 241

Act-On

SEPTEMBER 26, 2023

Here are a few tips for getting started: Organize your list and attack the best opportunities first. List your competitors’ highest-quality backlinks so you can focus on those opportunities first. Search for pages that have the word “links” or “resource” in the URL. Focus on backlinks quality. Is it content that you can develop?

SME 140

SME FAQ Domain Link Building 140

Marketing Insider Group

DECEMBER 13, 2022

In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive to direct mail, you’ll be able to strengthen your nonprofit outreach efforts, build better relationships with your supporters, and secure donations. Use your donor data to refine your messaging and mailing lists for a greater ROI.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Marketing Insider Group

JUNE 15, 2021

Try adding content pruning to your monthly content marketing task list to keep your website clear of clutter. Start by making a list of all your content. After organizing your data, you should have an organized spreadsheet filled with unique URLs that Google has already indexed. Take Inventory of Your Content. Update date.

Marketing Websites 362

Marketing Websites Lead Scoring Lead Ranking SEO 362

Biznology

APRIL 11, 2018

Free gift for signing up for our mailing list. Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Don’t wait for the next in-person event. This is the perfect opportunity to advertise something for free on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Marketing Insider Group

MARCH 10, 2021

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. SEO-friendly URL. Nothing but information between links would set them apart. Descriptive file name.

SERP 272

SERP Paid Search Agency Features Companies 272

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Podcasts are very easy to create and launch.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 107

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 107

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Categorize Your Competitors To start, you need to create a list of your direct and indirect competitors. Imitate what works for others.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Optinmonster

MARCH 21, 2024

If you also want to grow your email newsletter list, create floating bars and inline forms, use spin-the-wheel campaigns, and recover abandoned carts, then OptinMonster is the best choice for your business. However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink.

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

seo.co

FEBRUARY 1, 2023

Most people are using Google to research products and services, and when they type in something like “new tires Orlando,” a list of businesses that have profiles on Google Places will pop up at the top of the results page for the Orlando, Florida location. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Martech

OCTOBER 12, 2022

Or you send it to the wrong segment or the wrong list, such as your global suppression list. . Plus, as you’ll see below in my list of email examples, you don’t need it if you have the right subject line. Subject line : Oops, we sent you the wrong offer Email URL. Vision Direct UK. Subject line : Oops!

Examples 122

Examples Effectiveness Template Email Marketing 122

Martech

NOVEMBER 15, 2023

These audiences will be visible in the Audiences list in Analytics under Admin > Audiences. Once you complete setup within Salesforce Marketing Cloud, any audiences that you create in Analytics and synchronize with Marketing Cloud are populated in Marketing Cloud as a list of SFMC IDs. Synchronize audiences with Marketing Cloud.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google SMS 111

Anyword

APRIL 27, 2023

Now you can: generate post copy from a URL , share links in your copy, set hashtags , and access brand-new formulas to craft more engaging social posts! Generate Post Copy from a URL Social media marketers are pressed for time. Share URL in Post Text Sharing your content on social media is a key component of any social strategy.

Social Media 98

Social Media Template Media Viral Marketing 98

Conductor

NOVEMBER 30, 2021

Google Ads that execute without specific URL parameters can be one cause of this. The anchor text of an internal link sends a signal to search engines that the destination URL is topically relevant to searches for that anchor text. Use static HTML absolute URLs. Absolute URLs are more useful than relative URLs (e.g.,

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Biznology

JULY 21, 2017

Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Martech

FEBRUARY 1, 2023

” Formatting campaign URLs: What marketers need to know To understand the problem and the solution, let’s review the proper format (as per Google’s requirements) for a marketing/campaign link. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated.

Tagging 121

Tagging CPC Cost Per Click Campaigns 121

Spiralytics

DECEMBER 21, 2022

Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website. Having a clean URL structure means that your URL navigation path is not filled with random letters and numbers.

SEO 114

SEO Marketing Websites Demand Generation Agencies Demand Generation 114

Go Beyond SEO

APRIL 4, 2024

This includes optimizing page titles, headings, URLs, and image alt tags. Off-page SEO, on the other hand, focuses on building your website’s authority through link building, social media engagement, and online directory listings.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Choozle

AUGUST 5, 2021

Through Choozle you are able to create preferred lists and blocklists that you can leverage in your targeted campaigns. Through Choozle’s Site Lists Library you are able to upload or manually create custom site lists that can be used to narrow in your targeting on campaigns. Subpages preceding the main URL (i.e.

Ad Exchange 94

Ad Exchange Transparency Click Rate Advertisements 94

Martech

MARCH 15, 2024

Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor. The search results will display a list of posts from that member that the brand can sponsor. A brand can set up a Thought Leader Ad by following these steps: Log into Campaign Manager.

Linkedin 91

Linkedin Organization B2B Thought Leadership Branding 91

Litmus

AUGUST 22, 2023

Without listing multiple font names, the email client gets to decide your backup font. Get the URL of your font file To start, you need the web font’s URL to call it into your email. Where you’ll find it depends on the font source: If you’re using a web font service : the site or tool should have the URL.

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Go Beyond SEO

FEBRUARY 15, 2024

Optimizing page titles, headings, and URLs and utilizing internal linking and schema markup can elevate search rankings. By optimizing your meta title and description tags with relevant keywords and compelling information, you can entice users to click on your search listings and improve your site’s click-through rate (CTR).

SEO 60

SEO Service High Quality Lead Lead Scoring 60

Vision6

SEPTEMBER 13, 2023

4) Shortened URLs Spammers are renowned for using shortened URLs to mask the true destination of their links. So it’s best practice to avoid shortened URLs all together. That is why it’s crucial to regularly clear your email address list and remove inactive or outdated addresses.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

SEMrush

FEBRUARY 5, 2021

There‘s a lot of confusion around SEO stop words and whether or not you should remove them from your page titles, headings, and URLs. And in this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimizing your site.

SEO 145

SEO Optimization 145

Litmus

APRIL 23, 2021

Without listing multiple font names, the email client gets to decide your backup font. Get the URL of your font file. You’ll need your web font’s URL to call it into your email. Your web font service should have this URL. Make sure it’s a public URL and not coming from a local server. Using @font-face.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

BOP Design

AUGUST 29, 2022

Hide Your WordPress Login URL. Changing your WordPress Login URL is a good way to improve security. By default, your WordPress login URL is example.com /wp-login.php , you know it and all the bots and hackers out there know it. Changing URLs can better protect you from brute-force attacks and make you less of a target.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Conductor

MAY 27, 2020

URL Structure. A simplified URL structure is your first, best action item. Here are the rules: Keep URLs short. When a reader finds you on search, they should be able to tell from the URL what’s in the content. Remove the noise from your title tags by keeping them under 512 pixels and 55 characters. Content Guideline.

SEO 110

SEO SERP Tagging Keywords 110

Conductor

JANUARY 24, 2020

If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. — Danny Sullivan (@dannysullivan) January 22, 2020.

Features 111

Features SEO CTR SERP 111

seo.co

JANUARY 25, 2023

Some of the reasons why build links no longer work include: A webpage was moved without a redirect being added The webpage was deleted The website is no longer available The website has crashed and needs attention The URL structure of the website has changed You’ll know a broken link/dead link when you encounter one. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

ClearVoice

FEBRUARY 25, 2023

Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs. Look at the page URLs, keywords, and rank. “The complete guide on how to prevent nurse burnout.”

SEO 97

SEO Content Keywords Tagging 97

Convert

JANUARY 17, 2024

Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. So start by building a brand others are referencing, including into lists, discussing on social media, etc. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80