Hubspot

APRIL 26, 2010

Lots of content savvy marketers will talk endlessly about that the best ways to build links. Great content still relies on external forces, in the form of 3rd party webmasters, to pick up on your content and link to it. To get to the bottom of this, one question we should start with is: what really is a link in most cases?

Content 28

Content Social Media Webinar Metrics Work Management 28

Marketing Insider Group

FEBRUARY 14, 2023

No-body respects click-bait and it’s a quick way to lose trust. Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read. Writing a good email subject line that makes your consumer wonder is a great way to get that click.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Convince & Convert

DECEMBER 13, 2023

What Are Vertical Videos and How to Effectively Use Them [link] #YumYumVideos #videoagency pic.twitter.com/09VTlgz7tQ — Yum Yum Videos (@YumYumVideos) May 9, 2023 Keywords Are Key Once you’ve produced your social media video, you have to title it before uploading it to most platforms. But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Lead Forensics

APRIL 18, 2024

Look at it like fishing – if you know your ideal fish likes a specific sort of bait, offered to them in a certain way you know how to prepare your rod before casting it out blindly into the river. link] The post Buyer Personas Explained: Why They’re Essential to B2B Marketing and Sales appeared first on Lead Forensics.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

Look at it like fishing – if you know your ideal fish likes a specific sort of bait, offered to them in a certain way you know how to prepare your rod before casting it out blindly into the river. link] The post Buyer Personas Explained: Why They’re Essential to B2B Marketing and Sales appeared first on Lead Forensics.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Marketing Insider Group

SEPTEMBER 25, 2020

Source: [link]. However, click-bait headlines are definitely not something you should ever use as a thought leader – make sure your article delivers on the promise of the headline. Source: [link]. Source: [link]. They should provoke thoughts, ideas, or discussions among your audience. Do Your Research. Be Different.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Customer Experience Matrix

SEPTEMBER 6, 2018

Specifically, MDM and CDP both require identity resolution (linking all identifiers that apply to a particular individual), which enables CDPs to bring together customer data into a comprehensive unified profile. You could argue that this is a bit of a bait-and-switch: the CDP-like features in these suites are not part of their MDM products.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Scoop.it

APRIL 13, 2023

” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram. No one likes click baits, you know. Be creative: ask them to subscribe, add social media links or links to your landing page at the end of videos, and more.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

seo.co

FEBRUARY 15, 2022

Stories published to Facebook (that include relevant links to your content ) are ranked based on a multitude of factors, including how much time people spend reading the content after they click. If I had to guess, I would suppose 2020 to be the last year of clickbait relevance (though a new form of “baiting” may emerge by that time).

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Convince & Convert

MARCH 13, 2014

Inbound/content marketing has devolved into a red ocean of me-too, link-bait, info-tainment content supported by self-serving “science”. It felt good to say that in public, even though it is an obviously hyperbolic and admittedly ironic statement. But inbound is peaking and our old friend outbound is rising from the ashes.

Content Marketing 143

Content Marketing Paid Search Agency Inbound Marketing Content 143

Hubspot

MARCH 30, 2021

When you paste a link into a new Facebook post, the metadata from that post (an image and a short description) gets pulled in automatically. Instead, add some relevant post copy like a quote or statistic from the article you're linking to. Post links with one-word copy, and others with several paragraphs of copy. Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Sharpspring

JANUARY 3, 2022

Luckily, their customers respond really well to simple text links and buttons. Sometimes we forget about the good ol’ text link. For some businesses, laying out the problem before offering a link to the solution is key to landing the sale. Text links also add value to letter-format emails without seeming pushy.

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94

PureB2B

NOVEMBER 26, 2019

When a visitor arrives at a landing page, that means a search engine or third-party website referred them through a link. Click-bait scams are rampant all over the internet. Assure your visitor with a headline that they are not "click-baited" by confirming that your page is in-line with the title and description of your link.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

When a visitor arrives at a landing page, that means a search engine or third-party website referred them through a link. Click-bait scams are rampant all over the internet. Speculating from your link, you can guess why a visitor is on your page. The fastest way to assure them is by using a clear and concise headline.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. No one likes a bait-and-switch. Pretty nifty, huh? Avoid displaying inaccurate or misleading information about your products.

Ads 115

Ads Optimization Product Mobile Advertising 115

Optinmonster

JANUARY 31, 2022

Putting a basic, non-targeted form on your website is like throwing a fishhook into a lake with no bait. What you need is the right bait to make that hook irresistible. You need bait that’ll target your exact audience and help you create stunning optin campaigns. You’re just hoping a fish will bite.

API 75

API Template Rules Trigger Marketing 75

Vidyard

SEPTEMBER 14, 2021

Personalization is a sure-fire way to increase the recipient’s chances to open the video link and watch it. Embrace the Playlist We already talked about the power of video playlists , like starting with a webcam video and then linking to a demo video. Just use that handy whiteboard to write “Hi [insert name here]!”

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

ClearVoice

JUNE 22, 2021

Depending on who you ask, links are either the best or worst thing to happen to the internet. But first, a short primer on links. Why links matter to your online presence. Links are beneficial for everyone, from freelance writers to content marketers. Is there a difference between backlinks or links?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Webbiquity

JUNE 21, 2010

• Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. directories, social bookmarketing sites, news sites, articles), blogs also have their own unique link opportunities through blog-specific directories and RSS feed syndication sites. Share this on Reddit.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Kevin Indig

JUNE 19, 2023

link ] 2/ The Verge published an article about how SEO has flooded the web with garbage text. link ] 3/ 8,000 Subreddits went dark to protest platform changes. link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Links and anchor text. The quality of your links matter. And that’s exactly what you need for a successful SEO campaign.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

PureB2B

JANUARY 2, 2020

When a visitor arrives at a landing page, that means a search engine or third party website referred them through a link. Click-bait scams are rampant all over the internet. Speculating from your link, you can guess why a visitor is on your page. Resources: [link]. Images and Video Content. Address Pain Points.

Landing Pages 48

Landing Pages SEO Paid Search Agency Top of Funnel 48

Convince & Convert

SEPTEMBER 25, 2015

2: Link-Baiting. Links have always been an important component of a solid SEO strategy. The thinking used to be that the more backlinks, the better, which gave rise to link farms and pay-for-link schemes—a house of cards that quickly came falling down. SEO Brand Destroyer No.

Tactics 165

Tactics SEO Lead Ranking Lead Scoring 165

Scoop.it

SEPTEMBER 8, 2022

Send newsletters to your community or group, including links to local events, news, and other highlights. Create blog posts and ‘link bait’ content, including a statistics post, round-up post, and similar content. Use a social feed plugin to showcase your social media posts right on your website.

Curation 93

Curation Generation Content Thought Leadership 93

Marketing Insider Group

JULY 29, 2015

10 Questions To Do Your Own Linked Profile Audit. Your reputation is about fishing where the fish are and having the right bait to be noticed and caught. LinkedIn is today’s reputation hub and you better be fishing there with the right bait. Does your profile pic look like it belongs on the Wall of Shame? A nice IPA craft-beer.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Litmus

NOVEMBER 3, 2021

No bait and switch: What got your subscriber to open and click should lead to exactly that. Centre positioning and generous padding top and bottom helps to draw the eye to a button or styled text link. This is the opposite of CCD and will lead to lower conversions. A great example is white space around a CTA.

Design 125

Design Conversion Urgency Marketing Cross-Selling 125

BenchmarkONE

AUGUST 6, 2020

Instead of just casting a net and sitting back to see if you catch anything, outbound sales involves baiting the hook and pulling on every bite. You should also be linking in an analytics platform to allow for more targeted outreach and more productive conversations. What Is Inbound Sales?

Sales Management 76

Sales Management Top of Funnel Peer-to-peer Marketing Automation Services 76

Biznology

NOVEMBER 26, 2014

Great content will attract eyeballs, links, “Likes,” and “Shares” from search, social, and plain ol’ word-of-mouth, just as it always has. Make your content work for you, not just as link-bait for search engines, but also as a resource for customers in all channels. Use it to your advantage. Grow your profits.”. Conclusion.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Hubspot

MAY 18, 2010

Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Webinar Metrics Hubspot Business Blogging 28

ViewPoint

OCTOBER 29, 2013

He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. Inbound Leads Suck and Cold-Calling is Dead. Click to start video at this point —I kidded Kyle about this comment, which he’d made in a previous article. But he didn’t completely disown it, either.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

Televerde

APRIL 4, 2023

Then, they purchase the right bait and go to the fish’s habitat to increase their chances of catching that fish. Establish Your Goals Most trained fishers don’t throw their hooks into the water and accept whatever they catch. They usually decide what fish they want to catch first. That’s how goals can help you increase your returns.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

Sharpspring

SEPTEMBER 29, 2020

Demand generation, on the other hand, involves baiting the waters and only reeling in the highest value leads, the “big fish” who will become your brand’s most valued customers. Be sure to regularly include links, references to exclusive content, and other calls to action that generate demand. Live Sales Efforts.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

ClearVoice

JUNE 5, 2023

Not engagement bait. Facebook video best practices: What experts are saying To get the most value out of Facebook videos, Facebook provides creators with a video practices checklist. An optimized Facebook video is: An actual video. Within the recommended technical specifications. The appropriate length. Optimized for mobile.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Biznology

JUNE 25, 2013

They’ll figure out what they want to catch in their trap and then create content — also known as bait — that is most compelling to that audience. At the end of the day, all of these things are just more and more elaborate and compelling lures — it’s all baiting the trap. Punji trapping pit? Drag noose?

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

MARCH 29, 2018

Black hat techniques include keyword stuffing, cloaking, and using private link networks. The “bait and switch” is another black hat means of misleading search engines. Paid Links. Search engines like Google strictly ban the buying and selling of links. This includes sending a website free products in exchange for links.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Webbiquity

OCTOBER 16, 2018

Don’t send pointless lumpy mail purely for the purpose of getting your package opened (the direct mail equivalent of click bait). Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!” The key is to make it creative. Embrace Marketing Partners.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242