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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

Swivel chairing causes delays, requires re-keying, wastes time, increases costs, causes errors, hurts performance, wastes money, … the list goes on and on. The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. Yes, insertion orders. Truly electronic.

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How to keep your marketing automation campaigns from ruining your week

Martech

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’”

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Perplexity prompts for a great research kick-off on any topic: “I'm trying to build an understanding of {insert your topic} to become an expert on the topic. The Wikipedia experience differed in details but not in results.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Start by getting to know your audience and listing topics they’ll want to learn about that have any relation to your product or service. Create long-tail keywords from your topic list.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

You could start by buying lead lists and sending automated marketing messages with generic templates. In action, marketing automation might involve a user coming to your site and subscribing to an email list. Your CRM inserts the name, location, and organization to tailor the experience.

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The Insider Guide to Increasing Your Email Subscribers

Marketing Insider Group

Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. By including topics or suggesting products relevant to an audience segment, you’ll see better engagement and increase the likelihood recipients will stay subscribed to your list because the content they’re receiving is relevant to them.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales.