How to Solve the “Swivel Chairing” Problem in Advertising
Bionic
MARCH 11, 2024
Swivel chairing causes delays, requires re-keying, wastes time, increases costs, causes errors, hurts performance, wastes money, … the list goes on and on. The media buyer would send an insertion order to the ad sales team. These sellers don’t want to take insertion orders anymore. Yes, insertion orders. Truly electronic.
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