Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. After all, nearly 85% of all emails are spam, or about 122 billion junk mails each and every day. You may think something as essential as “professionals with experience in the industry” would be a basic for all email providers. Attention is a limited resource.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. At one point, we were in the top five search results for the term “Yahoo mail.” Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Litmus

SEPTEMBER 29, 2023

So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. Gmail will sunset its simple HTML view in January 2024.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

SendX

MARCH 5, 2021

Mailing lists can cover a variety of topics. Share industry news. Automation Services for mailings provide for setting up automatic sending of letters. In email marketing, this is addressed through mailing services. Research shows that email is the fastest way companies connect with audiences. However, it is not.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

SocialPilot

JANUARY 29, 2024

With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. You too must be waiting for an influencer to reply to your mail! Researching and Identifying the Right Influencers Not getting the expected response for your recent influencer marketing campaign?

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do.

Analysis 130

Analysis Comparison Keywords Case Study 130

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. BlueOcean is also using retrospective research to capitalize on new opportunities.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Webbiquity

OCTOBER 16, 2018

Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.”

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

DECEMBER 27, 2023

You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. Research to understand your prospects’ individual needs and pain points. If you dig too deep into your research, you’ll spend a few hours to find a prospect. Yet, these numbers differ across industries.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

The Point

JANUARY 27, 2022

Pilot campaigns are modest in scope, and they cause companies to dabble in ABM without the lead time, personalized content, technology, research, data, and other key investments that a more thought-out strategy merits. ABM is a long-term proposition. ABM pilots often jump ahead.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Demand Generation Agencies 204

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. Our technology settings looked good— I checked Mail-Tester , MX Toolbox , and Email on Acid.

Deliverability 101

Deliverability Email Marketing Optimization Work Management 101

Martech

JANUARY 24, 2024

In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women.

Digital Asset Management 117

Digital Asset Management Work Management Marketing AI Marketing Management 117

Litmus

JUNE 30, 2023

So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry. News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. Research suggests U.K. JP Morgan has been fined $4 million by U.S.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. Which may be why Korn Ferry research reveals, “that 40% of CMOs cite strategic thinking as the biggest capability gap their teams face.”. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. For those in the building materials and construction industry, good news about CTRs abounds.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. Those figures are based on the 456 total responses from B2B marketers in a variety of industry segments and companies of all sizes. 86 respondents are in companies with 1,000 or more employees.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Stevens & Tate

AUGUST 26, 2022

The big difference between inbound marketing and traditional marketing (which would include TV commercials, print ads, direct mail, etc.), The following are four reasons why you should strongly consider implementing an inbound marketing strategy for your manufacturing business: 1) Businesses are doing research online first.

Inbound Marketing 116

Inbound Marketing Advertising Agencies Planning Paid Search Agency 116

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Marketing Insider Group

SEPTEMBER 15, 2020

So I did some research to share my findings with you. (By You can follow these few simple steps to build your strategy: Research Your Audience. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Some may be relevant to B2C but not B2B.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Cory Sekine-Pettite: From a writer’s perspective, there might be fewer opportunities.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. Frequency and timing : Assess competitor email frequency and send times (factoring in industry best practices and research, included below).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Stevens & Tate

AUGUST 22, 2022

The big difference between inbound marketing and traditional marketing (which would include TV commercials, print ads, direct mail, etc.), The following are four reasons why you should strongly consider implementing an inbound marketing strategy for your manufacturing business: 1) Businesses are doing research online first.

Inbound Marketing 109

Inbound Marketing Advertising Agencies Planning Paid Search Agency 109

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. billion users iCloud Mail: 850 million users Microsoft Outlook: 400 million users Yahoo!: 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. The average email unsubscribe rate across all industries is 0.26%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. Learn More: Only 2% of B2B Marketers Are Using Marketing Automation to Its Full Potential. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. You can inquire with former consumers of these agencies or your own industry contacts. The top businesses strive to generate quality sales leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. You can inquire with former consumers of these agencies or your own industry contacts. The top businesses strive to generate quality sales leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? First up: sales emails. “We

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Porch Group Media

JULY 11, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Surely, any of you who have moved, remember the direct mail pieces showing up at your doorstep with coupons for local merchants and service providers.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Paid Search Agency Marketing & Strategy 52

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Must Read: MQL vs. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

JUNE 9, 2021

Cold email marketing has been in the marketing industry since many years. The prospect might not open your mail, even if you have given a great solution into it! This is the data driven research made by Mail Chimp and many email marketing companies, as they found high open rates on these days. But does cold email work?

Small Business Marketing 126

Small Business Marketing Email Marketing Planning Business 126

Valasys

APRIL 19, 2024

From knowledge within the industry to out-tasking some of the most time-consuming work. They have extensive experience developing award-winning campaigns for various clients across diverse industries over many years. Additionally, agencies meet with clients across industries every day. They pass on the benefits.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Biznology

MARCH 1, 2021

Internal Comms Pro’s mission is to collectively raise the value of the internal communications industry. For 15 years, Phil was Vice President of Communications at Fenway Health, a healthcare and research organization with a mission to serve the LGBTQAI+ community.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156