6 assumptions push marketing gets wrong
MARCH 20, 2017
Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London.
Personalized content for more effective content marketing
JULY 18, 2016
You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalization
Tools that help generate blogging ideas
OCTOBER 7, 2015
Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic.
Is the CMO becoming the Chief Collaboration Officer?
FEBRUARY 20, 2015
Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ).
7 steps to a better B2B landing page
JUNE 27, 2013
Hubspot offers some excellent tips in this area. Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.
Push versus Pull Marketing: In B2B, You Need Both
MARCH 28, 2013
Hubspot promotes it. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.
Top online marketers on Twitter
DECEMBER 1, 2015
HubSpot — HubSpot. We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized it alphabetically to avoid p **g contests.
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
source: HubSpot ). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.
15 best Big Data companies and why they stand out
APRIL 25, 2016
The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards.
6 Effective tools for SMB that integrate with your existing SaaS
DECEMBER 28, 2015
Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done?
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
Internet Marketing Organic Search Paid Search Public Relations Search Marketing Social Media Marketing abraham Abraham Harrison Bad Pitch Blog chris abraham cluetrain manifesto HubSpot Inbound marketing marketing TechCrunchImage via Wikipedia.
15 experts define Agile Marketing
JULY 18, 2012
– Mike Volpe, Hubspot. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. It’s a practice still seeking a single definition so I sought some expert opinions.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many.
8 dead easy steps for writing a blog in less than an hour
MARCH 20, 2014
Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords.
4 simple truths about content marketing re-imagined
JUNE 25, 2014
While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Content marketing is still a new field, and it remains dynamic and evolving.
Knock-your-socks-off marketing measurement: here’s how!
DECEMBER 24, 2014
For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms.
11 expectations to have from a great SEO proposal
NOVEMBER 24, 2014
HubSpot offer some sound advice. 54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).
What does Ricky Bobby know about SEO? 31 stats
MAY 25, 2015
91% of US internet user search every month (source: HubSpot ). source: HubSpot). “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines.
Have you ever stolen other people’s content?
FEBRUARY 10, 2014
HubSpot’s Content Usage Guidelines gives us a clear idea of what restrictions you may come across when sharing other people’s content. Photo Credit: Javier Arce. In a blogging world, it is very rare for bloggers to only use their own images and own thoughts.
7 Ways to Make Your Content Marketing More Useful
AUGUST 29, 2013
In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. Image credit: Koratmember/freedigitalphotos.net. What’s the purpose of your content marketing strategy?
Blog Guest Posting: It’s a Privilege Not a Birthright
OCTOBER 14, 2011
Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. Image by atduskgreg via Flickr.
How to beat Hubspot at its own game
grow - Practical Marketing Solutions
DECEMBER 9, 2013
“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.
How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)
SEPTEMBER 23, 2016
That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.
Hubspot Inbound Conference Recap 2 of 9
SEPTEMBER 16, 2015
Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.
HubSpot Jumps into the CRM Marketplace
Customer Experience Matrix
SEPTEMBER 16, 2014
Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.
Introducing: HubSpot Guerrilla Marketing
MARCH 31, 2017
At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.
Hubspot Inbound Conference Recap 3 of 9
SEPTEMBER 17, 2015
” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.
Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Marketing Guru B2B BOFU Buyers journey customers Hubspot Inbound Kaon kaoninteractive Marketing Funnel Pain Points Sales and Marketing Alignment Sales funnel social media
Hubspot Inbound Conference Recap 8 of 9
SEPTEMBER 24, 2015
Filed under: Marketing Guru Tagged: analytics , B2B marketing , business challenges , Google Analytics , Google UTm , Hubspot , Inbound , LinkedIn , marketing , Measurement , organic , sales , social media , twitter.
HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.
OCTOBER 28, 2015
Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.
Hubspot Inbound Conference Recap 4 of 9
SEPTEMBER 18, 2015
Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketing
Hubspot Inbound Conference 6 of 9
SEPTEMBER 22, 2015
Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. Marketing Guru B2B Boston CMO Hubspot Inbound Inside sales Lead generation marketing Revenue sales
HubSpot Launches New Version to Deliver Better-Targeted Content
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
MARCH 23, 2017
Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.