B2B Marketing Directions

JANUARY 31, 2021

In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020. Gartner's research found that: 54% of senior marketers (CMOs and VPs of marketing) say that marketing analytics has not made the impact on their company that they had expected.

Gartner 98

Gartner Paid Search Agency Touchpoints Analytics 98

B2B Marketing Directions

OCTOBER 30, 2022

of projects A survey of marketing analytics users conducted by Gartner earlier this year produced similar findings. However, Gartner's survey also found that the practices of business decision makers are impacting the use of marketing analytics.

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. At my agency, we prefer a hands-on method to keep our database spot-on. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Simplified unsubscription.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Webbiquity

JANUARY 25, 2021

These elements enhance the website spots where designers want to attract the attention of the user. Don’t buy through “review sites” and give your money to Gartner. In 2021, maximalist websites will put an emphasis on creative expression over order. Support small businesses.

Design 295

Design Trends Marketing Websites Gartner 295

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). This means they are better able to spot trends and engagement patterns (and gaps) that sales and customer success may not see. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Top Rank Marketing

AUGUST 7, 2023

There’s a nuanced spot where B2B marketers will find just the right amount of AI technology — too much and the potential for backlash grows — too little and the risk of being considered a foe of innovation rises.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Metadata

JANUARY 30, 2024

found the sweet spot to be between four and six fields, but run some experiments and let your buyers tell you how much info they’re willing to give away. In fact, according to Gartner, 75% of B2B buyers prefer a “ rep-free sales experience.” The moral of the story? Keep your forms short and sweet. So, what do they prefer?

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

Brandpoint

MARCH 9, 2022

Monitor your current communications plans Did you see the drama surrounding the Applebee’s ad spot on CNN during live coverage of the Russian invasion of Ukraine? Chances are that they’re trying to figure out how their brand fits into everything, as well.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Understanding this gap really is your sweet spot for content creation.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Brand building was statistically tied for the top spot alongside retaining current customers. Check out our services.].

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Velocity Partners

APRIL 9, 2024

Gartner explains RevOps isn’t so much a function as a better way to align the organization. An ideal journey will look more like: A prospect — more like a zygote at this stage — realizes they want to do something better or more efficiently They go to Google seeking some insight and Bam! The cool kids are calling it RevOps.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. By analysing vast amounts of data, these technologies can identify patterns and insights impossible for humans to spot.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

DAGMAR Marketing

MARCH 12, 2024

Social media is the new hot spot for online search. According to a report by Gartner, here are the areas where businesses are currently leveraging generative AI, or where they plan to: 4. If you are aiming to target Gen Z and millennials with your marketing efforts, social media is the #1 product discovery platform.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. You can use data and analytics to spot your target accounts and personalize your marketing messages. These are growth signals that can help spot an account that is looking for your solution now.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

NetLine

MARCH 6, 2024

Gartner reminds us that marketers shouldn’t be developing an ICP just for the fun of it : “ICP development is not an academic exercise. Intent data can help you spot those accounts that are engaging with your competitor’s content and visiting their websites. It is a plan for action. This, too, is an opportunity.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

ClearVoice

MARCH 1, 2023

According to former Gartner research director Esteban Kolsky , only one in 26 unhappy customers will complain, and the remaining 25 will quietly leave. Keep a record of their complaints to spot repetitive issues or customers who frequently encounter problems. Make that two, and 76% will be running for the door.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. 2011 growth levels.

Gartner 40

Gartner Spending Marketing Prospects Sales Cycle 40

Biznology

MARCH 3, 2017

It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). Not introductory explainer overviews, but spot-on videos that explain one thing well. One these trends “personalization.”

Account Based Marketing 80

Account Based Marketing Video Marketing B2B Thought Leadership Lead Gen 80

ClickZ

MAY 2, 2020

10 pm to 6 am was the sweet spot for finding people on their mobiles and tablets. Gartner reveals CMOs’ immediate budget actions. Gartner further suggested that CMOs create a ‘Tiger team’ that would be empowered to strong short-term strategic decisions that would benefit for long-term success. Offline advertising (32%) .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Heinz Marketing

MARCH 18, 2022

According to Gartner, the average organization underwent five significant changes in just the past three years. Training participation lets you see where your team is and spot knowledge gaps you need to fill. What’s even more shocking though, is that only 34% of changes were an apparent success. Define Success Metrics.

Work Management 103

Work Management Marketing Management Training Paid Search Agency 103

Salesforce Marketing Cloud

JUNE 14, 2023

Other software features, like real-time dashboards, up-to-the-minute pipeline reports, and automatically generated sales forecasts , help those in leadership spot trends and quickly make adjustments to strategy. A recent Gartner survey showed that 86% of business leaders look for verified reviews during the B2B buying process.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

DECEMBER 6, 2022

According to Gartner, it can take more than 12 touches to reach a prospect. So What’s the Sweet Spot? The Elements of an Outbound Sales Cadence An outbound sales cadence is a list of the specific efforts (calls, emails, LinkedIn messages, etc.) that every contact will receive over a set period of time. 3 hours on selling each day.

Work Management 130

Work Management Touchpoints Peer-to-peer Zoominfo 130

ClickZ

AUGUST 24, 2020

Source: Gartner. But in a similar way to how we might glance a name on a signpost or spot some storefront branding, our customer’s understanding of the landscape is starting to get a little more detailed. My method of visualizing the landscape breaks it down into areas. The awareness generators are generally quite vague at this point.

Word of Mouth 140

Word of Mouth Touchpoints eCommerce Customer Satisfaction 140

Envy

MARCH 11, 2019

Gartner analysts are a revered bunch, and for a good reason. Gartner is the world’s leading research and advisory company. In addition, Gartner Blog Network is an outlet for the analysts to express their personal opinions. In addition, Gartner Blog Network is an outlet for the analysts to express their personal opinions.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Biznology

DECEMBER 19, 2012

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). And when will such claims pay off, if at all? You can find a glimpse of what that looked this year here.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Contently

AUGUST 16, 2018

unveiled its 2018 list of fastest-growing private companies, and Contently has earned a spot for the fourth year in a row. This honor comes on the heels of being recognized by both Forrester and Gartner as a leader among content marketing platforms. That philosophy is resonating. It’s rare for companies to make the Inc.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

Martech

JANUARY 25, 2022

Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Salesforce Cloud remains in the top CRM spot, with over 150,000 customers and occupying 19.5% The platforms were categorized into four groups.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Contently

AUGUST 16, 2018

unveiled its 2018 list of fastest-growing private companies, and Contently has earned a spot for the fourth year in a row. This honor comes on the heels of being recognized by both Forrester and Gartner as a leader among content marketing platforms. That philosophy is resonating. It’s rare for companies to make the Inc.

Gartner 60

Gartner Forrester Content Paid Search Agency 60

Outreach

APRIL 2, 2021

Roughly 90 percent of sales leaders plan to invest in technologies and methodologies to help sellers better engage with prospects and customers, according to Gartner (formerly TOPO), a research and advisory company for sales and marketing executives. Gartner identified these challenges in its recent Sales Engagement Leadership Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Gartner 52

Sprout Social

SEPTEMBER 14, 2020

Even pointing someone in the right direction goes a long way, like when the Riot Fest social media team wasn’t able to resolve a customer issue on the spot. One Gartner study found customers are more likely to stick with brands long-term when their service expectations are met. I honestly have no idea. Email info@riotfest.org.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

LeanData

AUGUST 10, 2020

With Gartner predicting that by 2022 65% of large organizations will have implemented Hybrid Integration Platforms , the writing’s on the wall: buyers want their systems centralized, easy to use, and effectively communicating with one another.

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

SpotMe Blog

SEPTEMBER 23, 2021

This can include providing them with a free booth at the event, adding their logo or name on all marketing materials for the event, or offering them a spot to give a keynote to promote their upcoming product line. . Gartner Marketing Symposium. The Gartner Marketing Symposium in 2021 will be hosted virtually.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. He’s committed to continuing education from both sides of the desk. He blogs at the AWS blog and Medium , and has an active Twitter feed. Lydia Leong. Kevin Mitnick.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Conversica

AUGUST 14, 2019

Appearing first in 2016 and ranked at #3971, just four years later, Conversica rose 2028 spots to rank at #1943 on the Iist, with revenue growth of 206 percent over the past three years. . This is the fourth consecutive year that Conversica, maker of the flagship Conversica Sales AI Assistant , has been included on the Inc.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Outreach

APRIL 23, 2021

Dan Gottlieb, Director Analyst (Gartner). Kelley's talent lies in his uncanny ability to improvise songs on the spot and incorporate the audience in a way that delivers a unique experience during each performance that cannot be replicated. Dan Sorenson, Sr. Program Manager, Global Sales Engagement (Proofpoint).

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52