Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Not only can you personalize your lists but you’ll use these filters to create real time alerts on these saved accounts and searches. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MARCH 6, 2024

The companies that dig into their ICPs and harness intent data see their outbound efforts pay off twofold. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Therefore, focus on deep intent signals.

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Only B2B

JUNE 30, 2023

This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. Consider the following relevant data: A survey by Gartner found that 80% of B2B buyers consider customer experience as the most significant factor influencing their purchasing decisions.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NetLine

DECEMBER 7, 2023

To put it another way, Gartner offers the following definition : Account-based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely. more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Not only can you personalize your lists but you’ll use these filters to create real time alerts on these saved accounts and searches. Want another common use case?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets. For Marketing Teams.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

LeanData

AUGUST 10, 2020

On top of these issues, programmatic targeting and intent signal gathering have become significantly tougher as workers are spread out more than ever, making it more challenging than ever to identify audiences, and signals within those audiences, to target. .

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

SnapApp

OCTOBER 17, 2019

But research from Gartner shows that buyer journeys are becoming more complex, and are no longer compatible with this model of early sales outreach. Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Content4Demand

MAY 21, 2020

According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely. more than digital supplier interactions for affirming value.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

6sense

DECEMBER 8, 2021

To succeed, we have to make it easier for buyers, what Gartner Inc. Our team tracks intent signals and knows exactly when to trigger mailings so that gifts arrive at the ideal stage of the buying journey. flat out calls “ buyer enablement.”. A good gift really speaks to a buyer and shows you know them.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vision Edge Marketing

AUGUST 22, 2023

Define intent signals : This step requires you to identify key indicators of buyer intent, such as specific content consumption patterns, frequency of website visits, or specific search queries. How Do Buyer Intent Signals Lead to Better Conversion Rates? Why because it is proven to increase conversion rates.

Lead Ranking 207

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 207

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential. All rights reserved.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Valasys

APRIL 3, 2023

Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You already know that first-party intent data is collected through means by your organization, with website tracking, visitor analytics, form fills, and content downloads.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Directive Agency

FEBRUARY 22, 2019

New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Let’s dive into how you can show up for the right person when it matters.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75