Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. Achieving hyper-personalization at scale is now more feasible than ever. Despite these hurdles, 42% are doubling down on one-to-one personalization strategies.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Quote of the day. “No

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Valasys

AUGUST 14, 2019

Enhances the Digital Experience Platforms : . According to Gartner, a digital experience platform (DXP) has an integrated set of technologies, which are based on a common platform. The content hub architecture lies to the very core of implementing a successful headless CMS strategy.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

SEPTEMBER 16, 2022

Digital experience platforms (DXPs) like Sitecore and Adobe Experience Manager provide robust content orchestration features including digital asset management, customer data management, personalization and testing and marketing automation. webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

ClickZ

APRIL 22, 2020

We’ve been a leader in the Gartner Magic Quadrant for web content management for well over a decade. And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so. Yeah, sure. Q) What tips do you have for someone looking to implement Sitecore’s XP?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

AUGUST 16, 2022

Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Valasys

JANUARY 14, 2020

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. Argyros talks about CDPs as the “CX hub” or “next generation campaign management.”

Enterprise Management 110

Enterprise Management Marketing Automation Services Work Management Marketing Management 110

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. The chatbot is like, oh, you’re interested in a DXP. Q: Give me an example of this in action.

Marketing AI 107

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 107

chiefmartech

SEPTEMBER 29, 2019

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). Now, that’s not happening anytime soon, so I’m skipping it here. (I’m

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92