Gartner's Top 19 Enterprise Digital Asset Management (DAM) Solutions
CMSWire
JANUARY 26, 2024
Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list. Continue reading.
Examining 19 Enterprise Digital Asset Management Solutions
CMSWire
JANUARY 30, 2024
Discover insights into 19 DAM solutions included in Gartner Peer Insights. Continue reading.
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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
Smashmouth Marketing
AUGUST 6, 2021
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Monthly fee?
95% Say They Would Recommend Sana Commerce on Gartner® Peer Insights ™
Sana Commerce
MARCH 11, 2024
Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. “While we celebrate this recognition in the Gartner report, for us, it doesn’t stop there. and/or its affiliates in the U.S.
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What is Lead Scoring for Marketing and What Are the Benefits?
Act-On
APRIL 10, 2024
You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.
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What does the future hold for genAI? The Gartner Hype Cycle
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.
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Enterprise IT remains bright amid gloomy tech spending forecast
Martech
JANUARY 18, 2023
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. from 2022, according to Gartner. While communications services are only expected to increase 0.1% Why we care.
Seven Ways B2B Tech Buying Behavior is Changing [Research]
Webbiquity
NOVEMBER 10, 2020
Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.
Real Story on MarTech: Is that vendor a zombie?
Martech
JANUARY 14, 2022
” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Consider the case of the Interwoven content management suite—one of Forbes’s “undead” in 2002. A new generation of zombies.
3 Change Management Tips To Keep Service Agents Agile
Salesforce Marketing Cloud
FEBRUARY 23, 2022
Service companies have been wracked by change over the past couple years. The ability to manage sweeping change has never been more crucial and businesses are becoming more proactive on this front. This is where change management best practices come into play. But what exactly is change management?
Accelerating Data Center Transformation Solutions for Faster Time to Market
Valasys
MARCH 21, 2024
Ever envisioned a digital landscape where infrastructure, applications, and services seamlessly adapt to the pulse of technology, elevating overall performance? This transformation streamlines processes, reduces time-to-market, and positions businesses as industry leaders.
Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms
Madison Logic
DECEMBER 9, 2022
NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.
What Happens When Everyone Has a CDP?
Customer Experience Matrix
OCTOBER 27, 2019
SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. The exception that proves the rule is Salesforce’s purchase of Datorama, which it uses for marketing performance measurement, not as a CDP. They simply realized that buying was the better option.
The Composable Enterprise brings us into The Great App Explosion & Big Ops
chiefmartech
NOVEMBER 1, 2021
” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. In software engineering, the shift towards microservices, API-first development, serverless computing, etc.,
What is Data as a Service (DaaS)?
Zoominfo
AUGUST 19, 2021
But as the velocity, volume, and variety of data increases, even the most advanced enterprises are struggling with inaccurate data that doesn’t provide actionable insights. In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data. Get a Demo What is DaaS?
MarTech’s CDP experts to follow
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K
Why Innovation Reigns Supreme in 2023 B2B Marketing
Top Rank Marketing
SEPTEMBER 4, 2023
Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%
Who are the Buyers of Cybersecurity Solutions?
Madison Logic
MARCH 23, 2023
Success or failure in account-based marketing (ABM) hinges on account prioritization. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion. Why ML Insights? billion in 2023.
Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools
Content Standard
AUGUST 21, 2023
A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. Synthesizes information and interprets style instructions: These AI solutions can effectively summarize and revise copy by understanding style instructions.
How to Calculate Total Addressable Market and Perform TAM Analysis
Zoominfo
MAY 8, 2020
When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.
Half $1 trillion software in the cloud: feeding The Great App Explosion and Big Ops
chiefmartech
NOVEMBER 26, 2021
A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — That leaves you with ~$45 billion for additional custom software. All stacks will eventually be “hybrid stacks.”
Conversational AI: Simplifying Customer Experience in the Digital Age
Webbiquity
APRIL 11, 2019
In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences. This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. per Gartner.
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Oracle ERP Cloud: Gartner Magic Quadrant Leader
Valasys
FEBRUARY 5, 2019
On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. Who is a Leader? Why Oracle ERP Cloud?
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Pandemic challenges intensify need for customer data platforms
Martech
AUGUST 19, 2021
While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. Whether that’s taking place in something called a CDP or whether the category morphs as it grows is up for discussion, however.
How to Calculate Total Addressable Market and Perform TAM Analysis
Zoominfo
MAY 31, 2022
Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?
Choosing a Content Marketing Partner: 9 Factors to Consider
Content Standard
JULY 14, 2021
Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.
How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey
SalesIntel
APRIL 15, 2024
B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.
Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond
chiefmartech
MARCH 13, 2024
The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. Fascinating, isn’t it?
65+ Statistics About Artificial Intelligence
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). billion in 2021, according to market research firm IDC ( source ).
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Gartner Research Maps the Landscape of Marketing Operations
B2B Marketing Directions
NOVEMBER 1, 2020
Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. The survey results are described in two reports - the 2020 Marketing Operations Survey report, and the Marketing Organization Survey 2020 report.
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What is CRM and how does it support marketing?
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Process scaling.
The Responsible Approach to Generative AI
Content Standard
SEPTEMBER 19, 2023
According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.
The 19 Best iPaaS Vendors for Any Budget
Hubspot
JUNE 28, 2019
iPaaS -- which stands for Integration Platform as a Service -- helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. Let's dive in. Dell Boomi. Price: Starting at $549/month. Oracle Integration Cloud. TIBCO Cloud.
Episerver Acquires Insite Software
Valasys
DECEMBER 17, 2019
Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.
10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs
Thinkers360
FEBRUARY 28, 2024
Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.
2021: The Year Martech Shrank — Just Kidding (A Year in Review)
chiefmartech
DECEMBER 27, 2021
But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.
Five ways business buying is changing: Ignore these at your peril
Biznology
OCTOBER 29, 2019
If you’re a B2B marketer, especially a services provider, your environment is about to be upended. I’ve written about this before, offering ideas for how marketers can cope. But I also see this development as part of a larger trend and has deep implications for how we need to be selling and marketing today.
What does ‘Real-Time Marketing’ really mean? by Salesforce
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?
Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.
Customer Experience Matrix
MARCH 29, 2017
Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible. of the $1,235.3
How to optimize your marketing budget: Do more with less
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.
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Gartner shares latest data on enterprise marketing tech spend
chiefmartech
NOVEMBER 15, 2016
Looking for the latest data on enterprise marketing technology spend? Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. Look no further.
How Sustainable Is Your Field Service Business? Your Customers Want To Know
Salesforce Marketing Cloud
APRIL 18, 2022
Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Getting support from stakeholders on real sustainability initiatives is still a top challenge for field service organizations. Yet this is easier said than done.
How CMOs should respond to ChatGPT’s marketing impact
Martech
MARCH 14, 2023
As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?
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The dark side of marketing technology (martech)
ClickZ
NOVEMBER 9, 2020
A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. In just one year, Scott Brinker’s Martech Landscape grew from 7000 to over 8000 solutions.
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