Remove frequency
article thumbnail

Frequency testing: The key to unlocking more email revenue

Martech

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd.

article thumbnail

Social media KPIs and frequency: Best of the MarTechBot

Martech

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. I am trained with MarTech content. Here’s something somebody asked me!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? Does publishing frequency matter — and what is the sweet spot for blogs in 2020? High-frequency blogs are on the decline. Tune your frequency to your buying interval and sales cycle.

Relevance 118
article thumbnail

Is programmatic advertising relevant in B2B?

Savanta

Yet, most B2B marketers still don’t see it as relevant. Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets).

Relevance 120
article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. The good news?

article thumbnail

4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Your calendar should also include the frequency of posting and parameters. Check out this post on blog frequency. Post frequency: To win on social media, you have to post a lot. Twitter makes sense, as well.

article thumbnail

The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

Create Relevant, Engaging Content: Every email in your drip campaign should provide clear value, whether it’s an informative blog post, a product demo or exclusive industry insights. Aside from mobile optimization, it is key to use relevant images and consistent branding throughout the email design.