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Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs


As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. The link between upper-funnel campaigns and bottom-line results remains a puzzle for many. But measuring omnichannel marketing performance effectively is no small feat.

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Native Curated Packages: Driving relevance and engagement for advertisers


Investment in native advertising is booming. Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

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B2B Advertising Insights For Every Stage of The Funnel

Directive Agency

It has been updated for relevancy and accuracy. For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience.

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Content + Intent Data: B2B Content That’s Relevant at the Right Time


B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. From a content perspective, this should be used to develop mid- to bottom-of-funnel assets and validate them. The quality of the content matters.

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The Seven Pillars of Programmatic Marketing Success: Holistic Performance Metrics and Relevant KPIs


One of the biggest challenges is measuring programmatic top-of-funnel performance and connecting your outcomes to bottom-line results. Developing a holistic set of performance metrics and relevant key performance indicators (KPIs) is a critical skill that you’ll need to prove that your full-funnel media strategy is working.

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How to Get More B2B Traffic and Leads with Effective and Relevant Content


To acquire this, you should implement effective and relevant content to get more B2B traffic. According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”. Research Customer Needs to Create Effective and Relevant Content.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.