WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Online reputation management tools like Trustpilot or Yelp help gauge customer reviews and ratings, offering a glimpse into how businesses are perceived by their clientele.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

APRIL 25, 2024

Use it to track and compare your monthly paid and organic social performance, and to surface key insights and opportunities to the rest of your team. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group. Get the template 21.

Social Media 108

Social Media Template Work Management Marketing Management 108

Sprout Social

SEPTEMBER 15, 2021

In July 2021, “can’t wait for fall” Tweets increased by 112% compared to June. Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice.

Marketing & Strategy 123

Marketing & Strategy Buzz Trigger Marketing Validation 123

Sprout Social

MARCH 30, 2021

How does our customer service compare to our competitors? When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. The company viewed social media as a massive, unorganized focus group.

Marketing Management 123

Marketing Management Paid Search Agency Social Media Keywords 123

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience. Track Strategy Results.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” Make it easy for prospects to find information about your product and compare it to alternatives. ” Are technology analyst firms in trouble?

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Sprout Social

FEBRUARY 8, 2021

Questions can be as broad or detailed as: Why is the steak dish in this restaurant location so unpopular as compared to another location? Let’s take a look at one of the example questions: “Why is the steak dish in this restaurant location so unpopular as compared to another location?” How consistent is our customer service quality?

Customer Satisfaction 123

Customer Satisfaction Work Management Marketing Management Paid Search Agency 123

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. Surveys rely on strong recall skills, which may be challenging for those with ADHD. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

illumin

MAY 9, 2024

Primary market research includes data gathered from surveys, focus group discussions, and interviews. We mentioned how the why and if of processes often get overlooked when executing marketing campaigns. There are various methods to conduct brand lift studies. One of the most common ways is primary market research.

Advertisements 52

Advertisements Advertising Brand Identity Branding 52

B2B Marketing Directions

JULY 23, 2023

Or, they may test the strength of different value propositions using focus groups. The diagram also shows where winning, toss-up, and losing value propositions are typically found in the framework, and the following table compares the attributes of strong, so-so, and weak value propositions.

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Social Media 80

Social Media Media Customer Satisfaction Lead Scoring 80

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

Hubspot

JULY 6, 2021

Well, one of the only ways to measure brand salience is through surveys and focus groups. Using a survey or focus group will help you determine how high your brand salience is compared to competitors. Unfortunately, it's not a mathematical metric that is easily measured. So, what do brands do? Brand Salience Model.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ClearVoice

DECEMBER 18, 2023

One way to do this is to conduct an A/B test where one group of target accounts receives a generic email promoting your content, while another group receives a personalized version addressing their specific pain points. You can then compare engagement metrics between the two groups to evaluate the impact of personalization.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

One way to do this is to conduct an A/B test where one group of target accounts receives a generic email promoting your content, while another group receives a personalized version addressing their specific pain points. You can then compare engagement metrics between the two groups to evaluate the impact of personalization.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Adobe Experience Cloud Blog

JUNE 1, 2018

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. Not only can you compare how often those terms are mentioned, you can also see terms commonly associated with those topics such as allergies, weight loss, high prices, and so on.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Heinz Marketing

APRIL 8, 2022

They include a healthy mix of industry newcomers and experts that keep the group dynamic and support various aspects of the business. You might think you can’t compare with a giant like Salesforce, but a community doesn’t need to be massive to be useful.

Communities 108

Communities B2B CMO Paid Search Agency 108

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Create (or improve) your websites Obviously, you cannot sell online without a web presence.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

Biznology

JUNE 9, 2020

Pinpoint the major high and low points, as you will later compare it with the data regarding your actions taken. If you are serious about investing in the reparation period, a focus group or several ones will provide you with beneficial information in which direction to go. .

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). GetFeedback has been compared to having a conversation with customers, rather than just throwing a survey at them.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. The power of social has yet to be recognized among a lot of marketing leaders and CMOs.

Social Marketing 137

Social Marketing Contingency Planning Planning Work Management 137

Salesforce Marketing Cloud

JANUARY 9, 2023

What you can do today: Invest in focus groups to start collecting in-depth feedback about your policy and its impact on local communities. It’s creating a data-friendly version of the app that still delivers comparable results. So, the real solution isn’t pushing harder or adjusting policy alone. Build technology with intention.

Product 98

Product Ethics Communities Intent 98

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. You can measure and compare penetration and share using sales data, customer feedback, and competitive analysis.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

FEBRUARY 19, 2024

Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups. These insights help brands personalize content for marketing and advertising.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). It may just be that doing audience research simply lets you define personas better. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

MARCH 7, 2022

Think of it as a real-time focus group that provides honest, unfiltered feedback. In Sprout, you can track their public perception and compare it to yours using the Competitive Analysis Listening Topic Template. This report will help you visualize your brand’s share of voice compared to competitors’.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Hubspot

FEBRUARY 6, 2020

Once you've analyzed how you compare to your competitors, you should look inward, at your own product or service. Focus groups. To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. Product intelligence. Interviews. Observation. Competitor tracking analytics.

CMS Development 98

CMS Development SWOT Paid Search Agency Hubspot 98

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. What is different in the above two areas compared to our competitors? For us, it was our sales and success teams. How does our product make their jobs easier?

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124

Sprout Social

OCTOBER 8, 2020

So one content idea for new customers could be demonstrating the sponge’s ease of use compared to other products on the market. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Another way of sourcing pain points is to just ask.

Top of Funnel 143

Top of Funnel Content Lock-In Social Media 143

SmartBug Media

OCTOBER 20, 2021

When you compare something you create a connection with something else. Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. In this session, we learned how to build up to the skills that cause your customers to have an emotional connection with your product through the use of metaphoric imagery.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

TrustRadius Marketing

MARCH 1, 2021

This type of research can be more easily compared to a control group. A/B testing is a common method of directly comparing two products or ideas in a quantitative manner. This results in measurable insights that are comparable to control. Focus groups are another common qualitative approach.

Sample 52

Sample Burn Rate Statistics Analysis 52

KoMarketing Associates

JANUARY 29, 2019

Well, this is when it’s time to start adding content that explains how your offerings and expertise will assist customers and where you fit in the market compared to the competition. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118