SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Heinz Marketing

MARCH 15, 2024

They understand what makes customers tick, the features they use most, and the potential roadblocks they might encounter. Organizations must have vertical and horizontal teamwork to streamline collaboration to understand and exceed customer expectations.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Without losing focus on your starting point, be planning your next move(s)–which highly depends on if you have a vertical or horizontal product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SnapApp

FEBRUARY 20, 2018

It happens to me all the time: I see an Instagram influencer I follow feature a new swimsuit or pair of shoes, and then I instantly HAVE TO HAVE THAT THING. In just a few clicks, I can buy that featured product – and many times, that’s exactly what I do. . in ROI for every $1 spent. Let’s start at the beginning. Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

33Across

OCTOBER 5, 2023

eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.

Buy 114

Buy Emarketing Verticals Trends 114

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. This explains the overall higher prevalence in STAT, as longer phrases tend to include questions and other natural-language queries that are more likely to drive Featured Snippets.

Features 60

Features SERP Stats Long Tail Marketing 60

nDash

APRIL 16, 2021

It’s Friday afternoon, and we know your weekend can’t possibly start without knowing the latest features and bug-fixes on nDash , right? Basically, these are groups of writers who’ve shown exceptional talent in a particular vertical, both on and off the nDash platform. Photo by Sincerely Media on Unsplash.

Features 52

Features Best Practices Verticals Bundling 52

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

SnapApp

FEBRUARY 20, 2018

It happens to me all the time: I see an Instagram influencer I follow feature a new swimsuit or pair of shoes, and then I instantly HAVE TO HAVE THAT THING. In just a few clicks, I can buy that featured product – and many times, that’s exactly what I do. . in ROI for every $1 spent. Let’s start at the beginning. Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Hubspot

AUGUST 17, 2018

IGTV is still relatively new, and brands are looking for ways to leverage the feature to their advantage. However, there’s definitely some confusion surrounding the feature and whether or not brands should use it. IGTV is yet another feature on a rapidly-growing platform that brands can use to connect with consumers. Vistaprint.

Features 67

Features Branding Brand Identity Verticals 67

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve broken down the study into the three most common newsletter tactics I notices across these six verticals. . Vertical: Online Course. . Vertical: Online course/membership community. . Vertical: Nonprofit. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. YouTube is filling the gap of vertical short-form videos on its platform as well. Post consistently.

Youtube 134

Youtube Verticals Mobile Marketing Video Marketing 134

Webbiquity

DECEMBER 22, 2015

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. Feature videos. Feature videos can also be easily rebranded. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers. Nothing fishy about these new features. Oops, wrong betta.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Youtube 121

Youtube Optimization Ads Google 121

Marketing Insider Group

JANUARY 14, 2021

You can then expand on more details and features further down the page. Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. The portion of your landing page that’s above the fold should summarize your offer.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Branding Brand Identity Verticals 152

Martech

MARCH 25, 2024

unique domains were featured per answer. brands across 15 industry verticals. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. On average: 10.75 Get MarTech!

Studies 79

Studies Paid Search Agency Google Product 79

Martech

MAY 8, 2023

This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week. Users will see more visual components in Bing Chat and find it easier to use on a regular basis as part of their Edge experience with new chat history, exporting and sharing features. Verticals for new Bing.

API 72

API Advertising Agencies Advertisements Advertising 72

Martech

AUGUST 4, 2023

The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Visualizations are vertically oriented and include cards, tiles, lines, arrows, nodes and text. Why we care.

Marketo 92

Marketo API Display Verticals 92

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Top Rank Marketing

APRIL 3, 2024

Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. The video below featuring me, Alex White , Social – Influencer Lead at TopRank Marketing, serves as an excellent example of all the components coming together to create an effective piece of media.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Martech

JULY 28, 2021

Twitter hopes that Shop Modules will be “a feature that allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them.” This new feature may be especially useful for B2C or D2C brands whose target audiences are particularly active on Twitter.

Profiling 133

Profiling Product Verticals Class 133

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Their vertical market (i.e. Their vertical market does not operate like your target market. Buyer beware.” Their company's revenue is much higher or lower than your typical customer.

Hubspot 82

Hubspot Process Verticals Marketing Prospects 82

Anyword

NOVEMBER 21, 2022

Use the platform’s tools and features (and your stellar copywriting skills) to your best advantage. Always Shoot Vertically. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. It’s not enough to post a picture and hope for the best.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

The Point

MARCH 18, 2020

Provide (as many are) free versions of your product, or premium features, or extended licenses. Conduct a content audit to identify gaps in your current library by vertical, persona, and buying stage. Offer free information on how to cope, certainly. Right now, people want empathy and information of value, not a sales pitch.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

ClearVoice

MARCH 6, 2019

In recent weeks, news about unchecked predatory comments on videos featuring young children has caused concern among parents, viewers, content creators and advertisers. In a recent blog post , the company detailed that it has disabled comments on most videos featuring children. Demand for responsive display ads triggers more features.

Trends 109

Trends Examples Content Marketing Verticals 109

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. See which features they prioritize, even how they view competitors. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Contently

OCTOBER 5, 2020

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. We went with a more traditional style on the vertical banners so we could add a visual element. The potential here was huge because most TCS readers come directly from search or email.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

JANUARY 10, 2023

But the general feature set is remarkably alike — a small group of people pulled from different specialties working together to solve problems. Information then travels vertically, not laterally. Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Need to know” traps data.

Enterprise Management 95

Enterprise Management Work Management Ad Building Marketing Management 95