SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Google might feel that the transparency has not been appreciated.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 137

Marketing AI Marketing & Strategy eCommerce Banners 137

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. billion category.

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Salesforce Marketing Cloud

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. In other words, your LLM needs to provide an environment for data that’s as free of bias and toxicity as possible. And with good reason.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Marketing Insider Group

JULY 14, 2021

When used effectively, they can increase opt-in rates by 85%. So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Anyword

JANUARY 12, 2022

As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. So, when it comes to copy — does length really matter?

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97

Martech

MARCH 20, 2024

Two words uttered by two different customers were combined to form a new corporate brand name that clearly explains the value proposition. Use real words that most people will know and understand. 6. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. Hybrid names (e.g., Microsoft).

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Marketing Graham

OCTOBER 20, 2020

There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). The result?

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. How Is Email Marketing Used? Lead nurturing emails that encourage subscribers to convert throughout the sales funnel.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Litmus

MARCH 28, 2019

Email marketing is becoming more and more data-driven. Utilizing the power of data is crucial for every email marketer. Empathy matters in email marketing. Empathy as the key to email marketing success. It’s no different in email marketing. The best email marketing puts your subscriber’s needs before your own.

Email Marketing 96

Email Marketing Opt-out Planning Work Management 96

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Grow your email subscriber list to build an audience of potential customers. Does this sound familiar?

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

SmartBug Media

APRIL 10, 2023

SMS vs. Email Marketing: How they Support Each Other First, let’s talk about how SMS compares to email marketing. Email Marketing: How they Support Each Other First, let’s talk about how SMS compares to email marketing. Brands can use SMS marketing to reach customers who may not regularly check their email inboxes.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! Let’s look at some FOMO statistics , as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why?

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Why Emails Don’t Reach the Inbox.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? Welcome emails are key because they’re the first contact you’ve got with your new subscribers. What’s a Welcome Email? A welcome email is a triggered message that’s sent to new subscribers. Things You’ll Wanna Include in a Welcome Email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Optinmonster

DECEMBER 16, 2020

By adding a content locker to your website, you can grow your social shares and email signups. So, once you add a content locker to your website, people first need to complete an action, like signing up for an email list or sharing the post on social media before they can access the content. Using a WordPress Content Locker Plugin.

Lock-In 98

Lock-In Conversion Best Practices Work Management 98

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. Had you been actively searching for material around its themes?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Optinmonster

NOVEMBER 9, 2021

But what you’re wondering likely isn’t whether exit campaigns work, but HOW they work. Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. In fact, exit-intent popups helped increase Ryan Robison’s email subscribers 500%.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Stevens & Tate

MARCH 11, 2021

Take for example a lead that has just submitted a form from one of your landing pages opting into your email list. Using marketing automation software, this action can trigger an automatic email sent to them thanking them for signing up. It can be automatically personalized based on what landing page they converted from.

Marketing Automation Services 80

Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 80

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. This data-driven approach ensures that your marketing strategies align with your audience’s expectations, leading to more successful campaigns. Don’t forget about your past performance!

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Liveintent

APRIL 28, 2021

First-party data will be a critical component to driving impactful advertising campaigns in the wake of the third-party cookies’ deprecation. Why Health and Wellness brands should look to email newsletters. If you’re new to the concept of email newsletter advertising, you may be asking yourself, “Email newsletters?

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118