Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

The Lead Agency

APRIL 29, 2019

Whether providing higher education, coaching, or upper education it is now crucial that organisations maximise their marketing efforts to build a strong favourable reputation. Typically, a large proportion of the education sector’s target market are members of a digitally orientated demographic.

Education 48

Education Peer-to-peer Advertising Agencies Paid Search Agency 48

Marketing Insider Group

APRIL 11, 2023

Website Design & Development Remember, your company’s website is an opportunity to make a good first impression on your audience. Not only does your site need an impressive design, but also a user-friendly, functional layout. Constructing a plan for content creation that educates and engages consumers. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. So impressive, in fact, creating something similar seemed out of reach for many higher ed marketing teams at the time. Today, it’s a whole different story.

Education 67

Education Work Management Trends Marketing Management 67

Hubspot

JUNE 12, 2019

The goal of this product demo is to wow rather than educate, and that’s exactly what it does. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. Want to skip straight to the videos? Click here. Identify the goal. Subscriptions? Brand awareness?

Impressions 78

Impressions Product Video Marketing Work Management 78

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The initial impression it makes can set the tone for the entire event.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Marketing Insider Group

MAY 15, 2023

This means that your digital presence is essential to educating prospects and securing conversions. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. In fact, 70% of marketing technology buyers look for content on vendor websites. Video Source: Adam Enfroy 7.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

BOP Design

OCTOBER 30, 2023

In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects. Offer informative and educational resources. In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

Hubspot

JANUARY 3, 2019

And I want every girl, every child to be educated" -- Malala Yousafzai, Nobel Prize laureate and activist. Example -- "I value education because I believe it can help women get involved in politics and become world leaders. I want to serve the people. How to write a personal mission statement.

Template 74

Template Impressions Examples Personalization 74

LeadSquared

DECEMBER 20, 2015

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. Kendall College, Chicago. Clear navigation menu. Strong offer.

Education 52

Education Design Marketing Websites Trigger Marketing 52

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Sprout Social

MARCH 15, 2024

This includes long-form educational videos, recipes and product reviews. million followers), she makes a point to regularly crosspost her videos to YouTube Shorts where they likewise earn impressive engagement. Even more impressive is how the channel boasts its fair share of sponsored content.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Choozle

NOVEMBER 14, 2023

This approach expands your paid search KPIs beyond cost-per-conversion or conversion volume to optimize for awareness and consideration metrics, such as share of impressions and click through rates. Ad copy should be friendly and educational to pique your audience’s interest in the brand.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Sprout Social

OCTOBER 11, 2022

This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Marketing Insider Group

JULY 14, 2021

Deliver what you promise and do it quickly — after all, this is their first impression of what it will be like to work directly with your company. Video is great for B2B marketing because it can be educational without being boring. Both are educational; the main difference between them is the expertise level of the potential buyer.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Heinz Marketing

APRIL 19, 2024

When teams utilize tools like marketing automation platforms, they can better understand what personalized knowledge and educational resources each customer needs. Prioritize Customer Onboarding First impressions matter. You need a smooth onboarding process to set the stage for long-term customer satisfaction.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Top Rank Marketing

OCTOBER 17, 2023

The positive feedback from marketers led to the creation of VMware’s Marketing AI Council to help educate and empower marketers on responsible AI use. An impressive acceleration in time-to-market rates, turning day-long tasks into matters of hours or minutes. A cut in agency fees for their global demand content team.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Marketing Insider Group

SEPTEMBER 18, 2019

To counter this and reach more relevant audiences, your employees, even small groups, can boost your impressions. Take the time to educate this group on how employees spending a few minutes of their workday engaging with the brand on social media could reap real rewards. Educate brand advocates.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Stevens & Tate

DECEMBER 4, 2023

Home Depot does a great job at this by hosting free workshops that educate and bring visitors out to their stores. Getting one premium item vs many less expensive items can make a big impression. Consider creating distinctive, eye-catching packaging that sets your brand apart on the shelves and leaves a lasting impression.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” You have to great brand investments that are consistent, that are resonant.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. They should catch the reader’s eye and teach them information that’s relatable and educational. Am I informing or educating the audience? What makes a good infographic?

VALS 156

VALS Sample Advertorials Content 156

Martech

FEBRUARY 28, 2024

The simplest form of brand awareness is recognizing your logo, which comes from seeing it enough and in the right places to leave a lasting impression. With all the focus on generating leads, the effort to educate and convince the audience is increasingly being shifted to sales, which is a losing strategy. Brand understanding.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Martech

OCTOBER 11, 2023

Their posts offer high educational value and most often link to studies and research. In the digital past, you had, on average, eight seconds to make an impression. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

SocialPilot

JANUARY 31, 2024

This will improve brand trust, gain audience engagement, and educate everyone with its new software. Microsoft ensured that the audience was educated with the basic guide to the software with influencer marketing. While launching a new product, make sure to educate the audience with the influencer collaborative content.

Case Study 90

Case Study Case Studies Work Management Studies 90

Go Beyond SEO

APRIL 16, 2024

Additionally, a visually appealing website design that reflects your brand identity will make a lasting impression on your audience, instilling trust and credibility in your business. Pest Library or Informational Resources: Educate visitors about common pests, their habits, and potential dangers they pose. Not up for the challenge?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Sprout Social

FEBRUARY 24, 2022

After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”? Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Emphasize experience over education.

Social Media 107

Social Media Template Media Cross-Selling 107

Sprout Social

APRIL 7, 2021

Also known as CTR, this is a ratio measurement of clicks to impressions. For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. Adjust your strategy to prioritize educational content. This lets you know which content is most relevant to users.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Sprout Social

DECEMBER 5, 2023

Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands. Educate your wider team Industry demographics won’t shift overnight.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Convince & Convert

AUGUST 28, 2015

The study found that only after two years will a blog post obtain 99 percent of its impressions. The study found that by day 700, a blog post will receive 99 percent of its total impressions. Echo: The “Echo” phase begins shortly thereafter and lasts until day 30, when 72 percent of blog post impressions are realized.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Vidyard

JUNE 19, 2014

Overall, a great educational piece other brands can learn from. The post 6 Content Marketing Lessons From Impressive B2B Videos appeared first on Vidyard. The intro isn’t too long, and there’s enough supporting illustrations to keep your attention. These are all tactics to make B2B stand out.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

SnapApp

AUGUST 21, 2015

Any impressive stats you can highlight at this point? It definitely fit our culture of innovation, while reaching and educating our clients as well. In the world of marketing that means provide valuable information that helps them do their jobs better.

Education 54

Education Thought Leadership Sales Qualified Leads Content 54

Sprout Social

OCTOBER 10, 2023

The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. These various influencer marketing campaigns combined lead to impressive success on Dove’s social channels, earning over 1 billion impressions and overdelivery on every key metric.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Failing to ensure consistency can give your customers a bad impression of your brand. Video is also a versatile medium for conveying informational and educational content.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Litmus

AUGUST 6, 2021

Step 1: Educate your team. This is why rigorous testing needs to be part of every email marketer’s workflow to guarantee a great brand impression and customer experience. Download our full buy-in guide to dive deeper into how to gather proof to educate your team and make the case to get buy-in for Litmus. We’ve got your back.

Buy 102

Buy Press Education ROI 102