Tomorrow People

AUGUST 23, 2017

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones.

Differentiation 260

Differentiation B2B Marketing B2B Marketing 260

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

Event Marketing 204

Event Marketing Trade Show Forrester Conference 204

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

AUGUST 23, 2017

You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, where do you start? Getting initial traction on a new product isn’t always easy—it doesn’t […]. The post 13 Actionable Tactics for Boosting New Product Awareness appeared first on Marketing Insider Group.

Tactics 157

Tactics Product eCommerce Design 157

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Convince & Convert

AUGUST 23, 2017

I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION likes (and counting): “No one is born hating another person because of the color of his skin or his background or his religion…” pic.twitter.com/InZ58zkoAm. — Barack Obama (@B

Social Media 124

Social Media Media Thought Leadership Course 124

Marketing Craftmanship

AUGUST 23, 2017

Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs to be marketed. Unfortunately, simply telling target audiences and opinion leaders that your company is smart, honest, unique, innovative, creative, cutting-edge, trusted, etc. never succeeds. People require hard and soft evidence to support their own conclusions about your brand attributes, notably its integrity.

Paid Search Agency 100

Paid Search Agency Thought Leadership Opinions Validation 100

Convince & Convert

AUGUST 23, 2017

I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION likes (and counting): “No one is born hating another person because of the color of his skin or his background or his religion…” pic.twitter.com/InZ58zkoAm. — Barack Obama (@B

Social Media 94

Social Media Media Thought Leadership Consulting 94

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers.

Research 94

Research B2B Marketing Sample Planning 94

Contently

AUGUST 23, 2017

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content was scattered across different departments (and regions).

Class 70

Class B2B Marketing Content Marketing Ad Building 70

Vidyard

AUGUST 23, 2017

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Greg Bowen, Systems Analyst at Vidyard. Learn why he didn’t become a police officer, and the hardest thing about playing the bagpipes by watching this video!

Video Marketing 71

Video Marketing Advertising Mediums Youtube Best Practices 71

Hubspot

AUGUST 23, 2017

As we approach 2018, two things about the near future of marketing are clear: the way we approach social is transforming , and messaging apps are undeniably on the rise. Now more than ever before, having a coherent, actionable Facebook strategy to grow your business is absolutely essential. But as you probably know from experience, this is easier said than done.

Facebook 76

Facebook Hubspot Education Social Marketing 76

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Kapost

AUGUST 23, 2017

Many marketers rely on the idea of a “funnel” to describe their customer journeys and interactions, whether that be downloading gated content or scheduling a demo. However, let’s go out. The post Simplify Your Gated Content Strategy appeared first on Kapost Content Marketing Blog.

Top of Funnel 54

Top of Funnel Marketing & Strategy Content Marketing Funnels 54

Golden Spiral

AUGUST 23, 2017

In our line of work, we talk to a lot of B2B technology CEOs about the marketing problems they face. Even across industries as different as cybersecurity, health tech, and fintech, we hear many of the same recurring issues.

B2B Marketing 54

B2B Marketing B2B Marketing & Strategy Marketing 54

Circle Studio

AUGUST 23, 2017

The post 13 Costly Website Redesign Mistakes Your Company Should Avoid appeared first on circle S studio.

Cost 60

Cost Marketing Websites Companies Lead Generation 60

JotForm

AUGUST 23, 2017

Mobile devices allow you to browse online no matter whether you’re at home on the couch or out comparison shopping in the store. While browsing might be more convenient on mobile, entering information can be a far bigger hassle. Typing with the touchscreen keyboard and battling auto.

Comparison 48

Comparison 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

chiefmartech

AUGUST 23, 2017

Three quick pieces of news on the MarTech conference coming up in Boston , October 2-4: Seth Godin has been added as a keynote speaker to the MarTech program, where he’ll do a special afternoon keynote on October 3, “It’s Your Turn to Engage: Embracing The Work That Matters.” Seth is truly inspiring for all of us wrangling a new frontier of marketing and innovation, and I’m sure his presentation will be a fantastic way to cap the day’s sessions.

Work Management 44

Work Management Marketing Management Marketo Paid Search Agency 44

DivvyHQ

AUGUST 23, 2017

The days of three-martini lunches in marketing have long since vanished. In their place, we’re facing a stiff hangover from our daily information and content overload. As you already know, content is changing at light speed. Real-time social media sites like Snapchat are eating up our free time, while podcasts, audiobooks, virtual-reality gaming and online degrees are supplanting more traditional entertainment, learning institutions and traditional ways of getting information.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

QuanticMind

AUGUST 23, 2017

Get your full complimentary copy of Forrester Research’s comprehensive March 2017 report – and join featured speaker Fiona Swerdlow for the full webinar. Register now. Online retail is a challenging and rapidly-changing space. You probably knew this. Did you know that while more than half of retailers surveyed by Forrester Research generate the majority of their revenue at brick-and-mortar locations, 33% grew online sales more than 25% last year?

Webinar Metrics 40

Webinar Metrics Forrester Customer Surveys Features 40

Terminus

AUGUST 23, 2017

Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). Whether you’re pivoting to an entirely account-based approach or you’re layering ABM on top of your current inbound strategy, chances are you’ll find that your budget actually goes further when you hone in on a list of target accounts.

Account Based Marketing 29

Account Based Marketing Budget Programs ABM Paid Search Agency 29

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Walker Sands

AUGUST 23, 2017

Video Marketing 40

Video Marketing Campaigns Case Study Case Studies 40

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com ’s supply chain services and logistics technology division, played a major role in the challenger sale transformation in organizations like UPS and Schneider.

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Adobe Experience Cloud Blog

AUGUST 23, 2017

If you’ve been following our latest posts on engagement and marketing, you know that marketers need to change the way they engage prospects and customers. We have entered the Engagement Economy , and to survive and thrive, organizations must evolve their marketing strategies and tactics accordingly. Simply put, we must stop saying that what we have been doing is “engaging” buyers.

Marketing Management 134

Marketing Management Thought Leadership Marketo Barriers 134

SWZD

AUGUST 23, 2017

How do you measure demand generation success? What data do you depend on to make decisions on content development, audience and account targeting, and marketing channels? Are you able to measure the ROI on your resource allocation and budget management? This month, emedia published a lot of content about analytics for demand generation. We offer a host of information on the key metrics and tools that marketers rely on for getting the most from their data.

Demand Generation 48

Demand Generation Top of Funnel Demand Account Based Marketing 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bound360

AUGUST 23, 2017

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals.

Peer-to-peer 65

Peer-to-peer Personalization Paper ROI 65

Bound360

AUGUST 23, 2017

Find out more about the kinds of data available and the types you need, the different personalization strategies your peers are testing, and how other B2B marketers are able to quantify the ROI of personalization in the white paper The Payoffs of End-to-End Personalization: How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals.

Peer-to-peer 61

Peer-to-peer Personalization Paper ROI 61