Salesforce Marketing Cloud
NOVEMBER 30, 2023
Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it? What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested.
SendX
NOVEMBER 30, 2023
Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email can feel like a full-time job for your customers!
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Zoominfo
NOVEMBER 30, 2023
Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without
Ahrefs
NOVEMBER 30, 2023
Learn how to create one in three simple steps.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Content Marketing Institute
NOVEMBER 30, 2023
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
NOVEMBER 30, 2023
It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Sprout Social
NOVEMBER 30, 2023
It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an
Salesforce Marketing Cloud
NOVEMBER 30, 2023
If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Litmus
NOVEMBER 30, 2023
Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.
Optinmonster
NOVEMBER 30, 2023
Do you have an eCommerce website or a blog that isn’t getting you the expected results? Building a website is one thing. But making it engaging for your visitors requires a completely different beast. Maybe your goal is to get new subscribers to your blog or newsletters. Or perhaps you want your website visitors to create an account on your website or buy from your eCommerce store.
Martech
NOVEMBER 30, 2023
As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
The Daily Egg
NOVEMBER 30, 2023
For many up-and-coming businesses, every decision, every resource, and every minute can count–especially with phone plans. As startups look to the latest, The post Why Startups Opt for SIP Servers They Never Touch appeared first on The Daily Egg.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.
RDW Group
NOVEMBER 30, 2023
Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background … The post Recognizing Ronan, RDW PR Coordinator appeared first on RDW Group.
Scoop.it
NOVEMBER 30, 2023
In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world. It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth.
DAGMAR Marketing
NOVEMBER 30, 2023
Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
The Marketing Blender
NOVEMBER 30, 2023
Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? You’re not alone. Many entrepreneurs and business owners face this challenge. In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you
Martech
NOVEMBER 30, 2023
TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y
Goodish Agency
NOVEMBER 30, 2023
There's a new version called GA4, and it's got a lot of people talking. You might be wondering, "Is GA4 better than the older Universal Analytics?
Martech
NOVEMBER 30, 2023
In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Rachel Edwards is an experienced digital asset manager currently serving as enterprise DAM manager for W. L. Gore & Associates. Rachel is a valued contributor to MarTech , where she offers her expertise on such matters as digital asset management (DAM) implementation and DAM governance.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
BuzzSumo
NOVEMBER 30, 2023
Learn the importance of relevance in successful link building campaigns and discover proven methods for earning topically relevant backlinks.
Martech
NOVEMBER 30, 2023
AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr
Inbox Insight
NOVEMBER 30, 2023
As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team.
Martech
NOVEMBER 30, 2023
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
PureB2B
NOVEMBER 30, 2023
Explore how Generative AI and ChatGPT are revolutionizing B2B sales, enhancing customer engagement, and optimizing AI-powered sales solutions.
Martech
NOVEMBER 30, 2023
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.
Engagio
NOVEMBER 30, 2023
Sales and marketing alignment is perhaps the #1 predictor of go-to-market success. However, these teams often function in different ways. Put simply, sales is from Mars and marketing is from Venus. Think of it like this: sales teams focus on immediate goals — the next lead or sale — while marketing takes a wider view, planning and developing strategies for the future.
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