Thu.Nov 30, 2023

article thumbnail

All You Ever Wanted To Know About Marketing Campaigns

Salesforce Marketing Cloud

Think about a product or service you recently purchased. That favorite new item you’ve been telling all your friends about. What were the ways it caught your attention and convinced you to buy it? What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested.

article thumbnail

What are Email Workflows, and How do they Work?

SendX

Email marketers face an inbox avalanche every day. Your subscribers receive a barrage of messages—newsletters, promotions, transactional notifications, and more as well! Just keeping up with email can feel like a full-time job for your customers!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

It’s likely that you have one, if not many, marketing innovation projects underway, with deadlines ranging from yesterday (ugh) into the coming year. Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list.

article thumbnail

Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. In fact, 79% of global Cyber Week traffic came from mobile.

eCommerce 119
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

More Trending

article thumbnail

The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.

article thumbnail

How To Become an SEO Expert in 4 Steps

Ahrefs

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.

SEO 120
article thumbnail

Why Startups Opt for SIP Servers They Never Touch

The Daily Egg

For many up-and-coming businesses, every decision, every resource, and every minute can count–especially with phone plans. As startups look to the latest, The post Why Startups Opt for SIP Servers They Never Touch appeared first on The Daily Egg.

Startups 107
article thumbnail

How To Turn ‘Meh’ Ideas Into Marvelous Content

Content Marketing Institute

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.

Content 109
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Recognizing Ronan, RDW PR Coordinator

RDW Group

Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background … The post Recognizing Ronan, RDW PR Coordinator appeared first on RDW Group.

PR 101
article thumbnail

Preparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game

DAGMAR Marketing

Ready or not, Google has already started phasing out third-party cookies. By 2024, we will officially have to say goodbye to them. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them.

article thumbnail

How To Drive B2B Revenue Growth

The Marketing Blender

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? You’re not alone. Many entrepreneurs and business owners face this challenge. In this blog, we’ll explore the reasons behind this common concern and provide insights into how you can accelerate your revenue growth. At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

MangoApps relaunches TinyTake as a B2B community management suite

Martech

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y

article thumbnail

What’s Trending in Marketing For November 2023

Stevens & Tate

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US.

Trends 90
article thumbnail

The latest in AI-powered marketing technology releases

Martech

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr

article thumbnail

GA4 vs Universal Analytics | What You Need to Know

Goodish Agency

There's a new version called GA4, and it's got a lot of people talking. You might be wondering, "Is GA4 better than the older Universal Analytics?

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Writing emails that convert by Digital Marketing Depot

Martech

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

article thumbnail

This Month in Email: A Recap of Email Marketing News in November 2023

Litmus

Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox engagement )? Read on for the biggest headlines shaping the email marketing industry. News headlines In AI news Community In lighter news Email Client Market Share News headlines Remember when Google announced it would delete inactive accounts?

article thumbnail

Decode the future of AI and privacy with metadata mastery

Martech

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Privacy 89
article thumbnail

Why Relevance Should Be Your #1 Focus For PR Link Building

BuzzSumo

Learn the importance of relevance in successful link building campaigns and discover proven methods for earning topically relevant backlinks.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Collaborative Success: Strategies for Aligning Sales and Marketing

Engagio

Sales and marketing alignment is perhaps the #1 predictor of go-to-market success. However, these teams often function in different ways. Put simply, sales is from Mars and marketing is from Venus. Think of it like this: sales teams focus on immediate goals — the next lead or sale — while marketing takes a wider view, planning and developing strategies for the future.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

article thumbnail

How to Launch an SEO Campaign in 3 Steps

Ahrefs

Learn how to create one in three simple steps.

SEO 122
article thumbnail

Harnessing the Power of Generative AI in B2B Sales 

PureB2B

Explore how Generative AI and ChatGPT are revolutionizing B2B sales, enhancing customer engagement, and optimizing AI-powered sales solutions.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.