Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

Optimization 141

Optimization Google Best Practices Analytics 141

Martech

APRIL 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

Link Building 112

Link Building Advertising Agencies Ad Building Tips 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Forecasting 120

Forecasting Trends SEO Content Marketing 120

BOP Design

APRIL 26, 2023

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

Marketing Agencies 2 94

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 94

Heinz Marketing

APRIL 26, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization. Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This is true for a number of reasons: Restrictions and regulations.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Aberdeen

APRIL 26, 2023

Outdated technology can drive you up the wall. Whether it’s the lag from slow processing speeds or the frustrating lack of customization, we’ve all experienced the desire to throw our computers out the window when legacy systems no longer meet our evolving needs. Legacy systems and processes not only put a strain on modern businesses, but they also prevent them from reaching their full potential, allowing competitors (with modernized systems) to outperform them.

Work Management 98

Work Management Marketing Management Business Digital Transformation 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions?

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

seo.co

APRIL 26, 2023

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what should you look for in a top-flight CRO? Why Use A CRO Agency? Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

Search Engine Journal

APRIL 26, 2023

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

Brand Identity 93

Brand Identity Branding Profiling Video Marketing 93

Ahrefs

APRIL 26, 2023

Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true is that a lot of bloggers succeed.

Traffic 101

Traffic Blogger Content Marketing Content 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa

Knowledge Base 93

Knowledge Base Hubspot Validation Landing Pages 93

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-cl

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Search Engine Journal

APRIL 26, 2023

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

Youtube 90

Youtube Ads 90

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Conversion 92

Conversion Webinar Metrics Advertisements Advertising 92

RDW Group

APRIL 26, 2023

Help us give a warm welcome to the newest Search and Analytics Specialist on the RDW team, Luc Parlange! Luc … The post Linking up with Luc, RDW Search and Analytics Specialist appeared first on RDW Group.

Analytics 88

Analytics Positioning 88

Search Engine Journal

APRIL 26, 2023

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven Optimization appeared first on Search Engine Journal.

API 87

API Optimization Google Tools 87

Content Marketing Institute

APRIL 26, 2023

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.

Service 85

Service Content Paid Search Agency Ads 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Work Management Budget Programs 85

Opt Intelligence

APRIL 26, 2023

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

Co-Registration 71

Co-Registration Opt-in Opt-out Email Marketing 71

Hubspot

APRIL 26, 2023

Walking away is hard, especially when it comes to potential deals. After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Benchmark Email

APRIL 26, 2023

Social media platforms have transformed the way people communicate, share ideas, and consume content. With the rise of eCommerce, social media platforms have also emerged as powerful channels for online retailers to engage with customers and drive sales. In this blog article, we will explore the growing importance of social media platforms in eCommerce sales… The post The Rise of Social Commerce appeared first on Benchmark Email.

eCommerce 75

eCommerce Advertising Benchmark Social Media Advertising Channels 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

G2M Solutions

APRIL 26, 2023

As a B2B salesperson or marketer do you feel sorry for your leads and prospects? You should and here's why. Buying B2B solutions for your organisation is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Usually, around 83% of the time they have gone and sourced this information themselves.

Buy 62

Buy Gartner B2B B2B Marketing 62

Engagio

APRIL 26, 2023

In this post, Tara Quehl explores the hypothesis that intent would showcase human behavior spiking, searching and reacting around certain events. What she discovers might surprise you. The post The world is ending in Financial Services (well, not actually but….) appeared first on Demandbase.

DemandBase 62

DemandBase Service Intent 62

Rev

APRIL 26, 2023

Multi-level selling creates more direct conversations at all relevant levels of your prospects’ org charts. It’s clearly a solid strategy—but one that you do not want to implement cold. “It all starts with a strategy,” says Judy Buchholz, SVP of Global Partner Ecosystems at Pegasystems. “You make a map of the critical constituents at your client, at all levels, who are decision-makers, and look at how to engage them from C-suite through to the people doing the job every day and understanding the

Peer-to-peer 60

Peer-to-peer Cold Calling Sales Cycle Advertising Agencies 60