Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy B2B Marketing Product 101

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

Search Engine Journal

APRIL 26, 2023

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

Optimization 141

Optimization Google Best Practices Analytics 141

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 137

Linkedin Ad Frequency Social Media Marketing Analytics Tools 137

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Zoominfo

APRIL 26, 2023

Although it may sound counterintuitive, multiple periods of economic uncertainty have revealed a striking pattern: the biggest winners in business are those who keep investing in growth. And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Product Enterprise Management 130

Martech

APRIL 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

Link Building 116

Link Building Advertising Agencies Ad Building Tips 116

Ahrefs

APRIL 26, 2023

Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true is that a lot of bloggers succeed.

Traffic 107

Traffic Blogger Content Marketing Content 107

RDW Group

APRIL 26, 2023

Help us give a warm welcome to the newest Search and Analytics Specialist on the RDW team, Luc Parlange! Luc … The post Linking up with Luc, RDW Search and Analytics Specialist appeared first on RDW Group.

Analytics 105

Analytics Positioning 105

Heinz Marketing

APRIL 26, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization. Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 105

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Content Marketing Institute

APRIL 26, 2023

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.

Service 103

Service Content Paid Search Agency Ads 103

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

BOP Design

APRIL 26, 2023

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

Marketing Agencies 2 99

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 99

Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

Conversion 101

Conversion Webinar Metrics Advertisements Advertising 101

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This is true for a number of reasons: Restrictions and regulations.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management SEM 100

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? If it’s hard to tell, you’re not alone. According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

Social Media 98

Social Media ROI Media Ad Frequency 98

Aberdeen

APRIL 26, 2023

Outdated technology can drive you up the wall. Whether it’s the lag from slow processing speeds or the frustrating lack of customization, we’ve all experienced the desire to throw our computers out the window when legacy systems no longer meet our evolving needs. Legacy systems and processes not only put a strain on modern businesses, but they also prevent them from reaching their full potential, allowing competitors (with modernized systems) to outperform them.

Work Management 98

Work Management Marketing Management Business Digital Transformation 98

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions?

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

seo.co

APRIL 26, 2023

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what should you look for in a top-flight CRO? Why Use A CRO Agency? Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

Search Engine Journal

APRIL 26, 2023

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

Brand Identity 93

Brand Identity Branding Profiling Video Marketing 93

Hubspot

APRIL 26, 2023

Walking away is hard, especially when it comes to potential deals. After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson.

Work Management 81

Work Management Lead Ranking Lead Scoring RFP 81

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Search Engine Journal

APRIL 26, 2023

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

Youtube 90

Youtube Ads 90

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-cl

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Search Engine Journal

APRIL 26, 2023

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven Optimization appeared first on Search Engine Journal.

API 87

API Optimization Google Tools 87

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Benchmark Email

APRIL 26, 2023

Social media platforms have transformed the way people communicate, share ideas, and consume content. With the rise of eCommerce, social media platforms have also emerged as powerful channels for online retailers to engage with customers and drive sales. In this blog article, we will explore the growing importance of social media platforms in eCommerce sales… The post The Rise of Social Commerce appeared first on Benchmark Email.

eCommerce 75

eCommerce Advertising Benchmark Social Media Media 75

Opt Intelligence

APRIL 26, 2023

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

Co-Registration 71

Co-Registration Opt-in Opt-out Email Marketing 71

G2M Solutions

APRIL 26, 2023

As a B2B salesperson or marketer do you feel sorry for your leads and prospects? You should and here's why. Buying B2B solutions for your organisation is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Usually, around 83% of the time they have gone and sourced this information themselves.

Buy 62

Buy Gartner B2B B2B Marketing 62