Wed.Apr 26, 2023

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Product Launch Marketing Strategy Guide for B2B Marketers

Launch Marketing

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy.

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69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

KoMarketing Associates

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

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10 Best Google Optimize Alternatives for 2023 via @sejournal, @lorenbaker

Search Engine Journal

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

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How to outsource link building: Benefits and tips to follow by Admix Global

Martech

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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2023 Forecast: SEO & Content Marketing Trends You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

More Trending

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 101
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What It’s Like to Work with Our B2B Web Design Agency: A Client’s Perspective

BOP Design

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

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5 Legal Marketing Trends for 2023 and Beyond

seo.co

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This is true for a number of reasons: Restrictions and regulations.

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6 Ways Legacy Technology is Wreaking Havoc on Your Business  

Aberdeen

Outdated technology can drive you up the wall. Whether it’s the lag from slow processing speeds or the frustrating lack of customization, we’ve all experienced the desire to throw our computers out the window when legacy systems no longer meet our evolving needs. Legacy systems and processes not only put a strain on modern businesses, but they also prevent them from reaching their full potential, allowing competitors (with modernized systems) to outperform them.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions?

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How to Find the Best CRO Agency

seo.co

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what should you look for in a top-flight CRO? Why Use A CRO Agency? Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities.

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TikTok Shop: Social Commerce For Brands And Influencers via @sejournal, @kristileilani

Search Engine Journal

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

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How to Start a Blog That Makes Money (And Gets Free Traffic)

Ahrefs

Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true is that a lot of bloggers succeed.

Traffic 101
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-cl

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YouTube Unveils AI-Powered Music Ads To Connect With Gen Z via @sejournal, @MattGSouthern

Search Engine Journal

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-

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Linking up with Luc, RDW Search and Analytics Specialist

RDW Group

Help us give a warm welcome to the newest Search and Analytics Specialist on the RDW team, Luc Parlange! Luc … The post Linking up with Luc, RDW Search and Analytics Specialist appeared first on RDW Group.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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Google Search Console API: A Powerful Tool For Data-Driven Optimization via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven Optimization appeared first on Search Engine Journal.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa

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Watch Your Language: How To Win at Global Customer Service Content

Content Marketing Institute

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.

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From clicks to conversions: Drive performance with marketing AI

Martech

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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7 Signs You Should Walk Away From a Prospect

Hubspot

Walking away is hard, especially when it comes to potential deals. After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson.

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MarTech Salary and Career: Monique Battiste on charging ahead

Martech

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.

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How To: Use Your Unsubscribed Email List

Opt Intelligence

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

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The Rise of Social Commerce

Benchmark Email

Social media platforms have transformed the way people communicate, share ideas, and consume content. With the rise of eCommerce, social media platforms have also emerged as powerful channels for online retailers to engage with customers and drive sales. In this blog article, we will explore the growing importance of social media platforms in eCommerce sales… The post The Rise of Social Commerce appeared first on Benchmark Email.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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From Trigger to Buy: How B2B Salespeople Can Help Buyers Make Confident Decisions

G2M Solutions

As a B2B salesperson or marketer do you feel sorry for your leads and prospects? You should and here's why. Buying B2B solutions for your organisation is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Usually, around 83% of the time they have gone and sourced this information themselves.

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The world is ending in Financial Services (well, not actually but….)

Engagio

In this post, Tara Quehl explores the hypothesis that intent would showcase human behavior spiking, searching and reacting around certain events. What she discovers might surprise you. The post The world is ending in Financial Services (well, not actually but….) appeared first on Demandbase.

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How to win with multi-level selling, with Pegasystems’ Judy Buchholz

Rev

Multi-level selling creates more direct conversations at all relevant levels of your prospects’ org charts. It’s clearly a solid strategy—but one that you do not want to implement cold. “It all starts with a strategy,” says Judy Buchholz, SVP of Global Partner Ecosystems at Pegasystems. “You make a map of the critical constituents at your client, at all levels, who are decision-makers, and look at how to engage them from C-suite through to the people doing the job every day and understanding the