Wed.Apr 26, 2023

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Product Launch Marketing Strategy Guide for B2B Marketers

Launch Marketing

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy.

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69% of Digital Marketers Only Claim to Be ‘Somewhat Successful’ at Achieving Goals

KoMarketing Associates

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

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10 Best Google Optimize Alternatives for 2023 via @sejournal, @lorenbaker

Search Engine Journal

Google’s freemium web analytics and testing tool is being discontinued. Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal.

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How to outsource link building: Benefits and tips to follow by Admix Global

Martech

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in SEO Are you ready to rock your SEO game?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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2023 Forecast: SEO & Content Marketing Trends You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

More Trending

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What It’s Like to Work with Our B2B Web Design Agency: A Client’s Perspective

BOP Design

Bringing on a web design partner can be exciting but also a big risk. Hire the right partner and everything turns up roses but hire an ill-fitting partner and it’s nothing but headaches…or worse…a tarnished reputation. As an experienced B2B web design agency that has worked on 400+ websites, we understand that the road to getting budget and buy-in for a new website is long and arduous.

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5 Legal Marketing Trends for 2023 and Beyond

seo.co

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This is true for a number of reasons: Restrictions and regulations.

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6 Ways Legacy Technology is Wreaking Havoc on Your Business  

Aberdeen

Outdated technology can drive you up the wall. Whether it’s the lag from slow processing speeds or the frustrating lack of customization, we’ve all experienced the desire to throw our computers out the window when legacy systems no longer meet our evolving needs. Legacy systems and processes not only put a strain on modern businesses, but they also prevent them from reaching their full potential, allowing competitors (with modernized systems) to outperform them.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 Steps to Successful ABX Rollout

Heinz Marketing

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. We have learned some things along the way, helping so many organizations successfully roll out an Account-Based Experience in their organization. Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts.

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How to Find the Best CRO Agency

seo.co

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. But what should you look for in a top-flight CRO? Why Use A CRO Agency? Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities.

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TikTok Shop: Social Commerce For Brands And Influencers via @sejournal, @kristileilani

Search Engine Journal

TikTok Shop allows merchants to sell products through videos, LIVE streams, and profiles. Discover how this changes social commerce for brands and influencers. The post TikTok Shop: Social Commerce For Brands And Influencers appeared first on Search Engine Journal.

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How to Start a Blog That Makes Money (And Gets Free Traffic)

Ahrefs

Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true is that a lot of bloggers succeed.

Traffic 101
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-cl

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YouTube Unveils AI-Powered Music Ads To Connect With Gen Z via @sejournal, @MattGSouthern

Search Engine Journal

YouTube unveils AI-powered ad solutions targeting Gen Z's diverse music preferences on long-form and Shorts formats. The post YouTube Unveils AI-Powered Music Ads To Connect With Gen Z appeared first on Search Engine Journal.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With PPC, law firms can: Target specific keywords and geographic locations to reach their desired audience Precisely track and measure of the success of ad campaigns Accumulate data-driven insights to improve future campaigns Additionally, pay-per-

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Linking up with Luc, RDW Search and Analytics Specialist

RDW Group

Help us give a warm welcome to the newest Search and Analytics Specialist on the RDW team, Luc Parlange! Luc … The post Linking up with Luc, RDW Search and Analytics Specialist appeared first on RDW Group.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Search Console API: A Powerful Tool For Data-Driven Optimization via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The post Google Search Console API: A Powerful Tool For Data-Driven Optimization appeared first on Search Engine Journal.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Here are the latest HubSpot updates relevant for managers: AI content assistant (Beta) ChatSpot: combining ChatGPT and HubSpot CRM (Alpha) Associate “Pop-up CTAs” with campaigns (Beta) Use event integration data in Customer Journeys reporting Filters for date properties on object index pa

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Watch Your Language: How To Win at Global Customer Service Content

Content Marketing Institute

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.

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From clicks to conversions: Drive performance with marketing AI

Martech

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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How To: Use Your Unsubscribed Email List

Opt Intelligence

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

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MarTech Salary and Career: Monique Battiste on charging ahead

Martech

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.

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The Rise of Social Commerce

Benchmark Email

Social media platforms have transformed the way people communicate, share ideas, and consume content. With the rise of eCommerce, social media platforms have also emerged as powerful channels for online retailers to engage with customers and drive sales. In this blog article, we will explore the growing importance of social media platforms in eCommerce sales… The post The Rise of Social Commerce appeared first on Benchmark Email.

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7 Signs You Should Walk Away From a Prospect

Hubspot

Walking away is hard, especially when it comes to potential deals. After all, you've spent time, energy, and resources building a relationship — and giving up means you have nothing to show for it. But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con