Mon.Feb 25, 2019

4 Secrets to Make the Most of Your Digital Marketing Budget

Marketing Insider Group

Ever since marketing became digitized, companies tried to optimize the numerous benefits digital marketing had to offer. Digital efforts are not only faster and more efficient but they are also more convenient for both businesses and consumers.

Budget 205

ABM Best Practice vs Malpractice

Modern Marketing

Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment.

Why You Need a Content Marketing Agency to Build Traffic and Leads

Marketing Insider Group

Content Marketing agencies like ours exist for one simple reason: to attract potential customers. Content marketing does this by creating the content your audience wants, using the keywords they use.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions.

Funnel 261

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Learning Techniques and Tips for Digital Marketers to Stay Ahead of the Curve


Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. One way to stand out is by keeping yourself updated on the latest trends, techniques and technologies.

More Trending

5 Interview Questions to Ask Your Account Based Marketing Hire


2018 was a big year for Account Based Marketing. A number of organizations adopted account-based strategies and innovative technologies, like Engagio, to execute those strategies. With that increase in market adoption, our clients began asking an obvious question: Who will lead this change?

3 First Steps to Data-Driven Marketing ROI


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker There are few things marketers want more than to understand the. The post 3 First Steps to Data-Driven Marketing ROI appeared first on Kapost Blog. The Future of Content

ROI 105

5 Lead Generation Techniques for Small Businesses in 2019

Modern B2B Marketing

You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond?

Fast Company names Conversica #6 in “2019 The World’s Most Innovative Companies – AI” list



Link 88

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are you considering behavior-based personalization?


If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” ” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

Learning from Female Leaders to Build New Ones


Growing up in a family that owned a diner, I had little exposure to the corporate world. My first experience came when I started my sales career in a male-dominated industry.

Build 82

The Hot Seat: Alan Philips on Brand Marketing, Perpetual Beta and More


The media landscape is a scorcher these days, am I right? Journalism — whether in business, politics, restaurant reviews and world news — has been almost completely superseded by hot takes.

Brand 81

2018 Wrapped: Choozle edition


Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Our team moved offices, added partners, won impressions, and—as always—had tons of fun doing it.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

15 Quotes About Social Media to Inspire Your Marketing Strategy


With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty.

Using the Funnel Velocity Calculator - A guide and a glossary of terms

G2M Solutions

How to use this blog. If you want to read about the background to Funnel velocity, why it's important and how to use it in your business start reading from the top.

Creative B2B Marketing Tips to Refresh a Tired Strategy

BOP Design

Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff?

The Top 7 Pinterest Categories & How to Decide Which to Pin to


More than likely, your company's social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you're trying to attract a younger demographic, you use Snapchat, too. But sticking to those platforms alone could mean a major missed opportunity -- Pinterest.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Search Intent: The Key To Successful PPC Campaigns

Directive Agency

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! .

PPC 75

Why SaaS providers need to get braver about proprietary data

Velocity Partners

Standing out is hard for Software-as-a-Service (SaaS) providers. It’s a crowded space full of loud voices and sharp elbows – a cool, slick product is just table stakes. To actually win, you need some extra edge.

Knowing Your Strategy With Julia McCoy from Express Writers [#AtomicFeature:004]

Atomic Reach

As a company who relies heavily on content marketing, we always look to the best for tips, tricks, insights and more. We're connecting with more and more of the top content marketing influencers as 2019 goes on, and will continue to share their insights with you.

SEO 71

List Unsubscribe: Give your subscribers the freedom to leave


List-Unsubscribe: Give your subscribers the freedom to leave. We know. Breaking up is hard to do. You put a lot of effort into gaining every subscriber to your list. But push come to shove, your subscribers need to have the final say in whether they stay subscribed to your mailings or not.

List 70

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Back to Basics: PPC 101

EMagine B2B Blog

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics.

PPC 70

Sales Pipeline Radio, Episode 154: Q&A with Anthony Iannarino @iannarino

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. A few years ago we started Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Check back here every Monday for the latest show transcript.

Sales 66

Step By Step Guide to Create an Awesome Brand Identity


If you want to design a brand identity you have to know that it will never be easy. However, if you are willing to invest all the time and energy required, you will learn a lot and you will also get to have a lot of fun. There is a lot of pressure behind this […]. Design

Brand 66

On The Trail

Brandwatch Marketing

Analyzing the trends in personal finance in the APAC region. Current Events APAC Asia Pacific Consumer Insights financial services Financial Technology finserv FinTech personal finance

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.