Zoominfo
AUGUST 15, 2022
We’ve all heard the adage that it can cost five times more to land a new customer than it does to maintain an existing one. For many B2B go-to-market teams, this rings true — as long as it’s the right customer. Sustainable revenue growth comes when you engage with the best-fit accounts that have the potential to grow over time. And growing a customer account takes special care.
The Daily Egg
AUGUST 15, 2022
Ecommerce SEO is the process of driving organic traffic from search engines to an online store. This in-depth guide covers everything you. The post The Complete Guide to Ecommerce SEO appeared first on The Daily Egg.
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Heidi Cohen
AUGUST 15, 2022
Use the full marketing offer to price products & services to improve results. Includes offer checklist and tips to increase reach and sales. The post Marketing Offer: How To Actually Price Products And Services To Get Better Results appeared first on Heidi Cohen.
The Daily Egg
AUGUST 15, 2022
Ecommerce fulfillment is the process of storing inventory, packing items, shipping orders, and managing returns. This in-depth guide covers everything you need. The post The Complete Guide to Ecommerce Fulfillment appeared first on The Daily Egg.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DivvyHQ
AUGUST 15, 2022
As an enterprise content team, your output largely takes the form of digital assets. These content pieces are how you attract, engage, and convert audiences. Thus, you want to have clarity around if they're actually doing those things. So, what’s the best way to measure digital asset performance? And why does it matter? Let’s find out!
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 15, 2022
I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on borrowed time – and have been for some time. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 months — the lowest since 2009, and far below the 80-month tenure for CEOs.
seo.co
AUGUST 15, 2022
Technical SEO involves a web of complex strategies that can be confusing to implement. If you’re trying to do SEO on your own , you’re up against a massive learning curve that you will probably struggle to get through. If you’re overwhelmed just thinking about all the components of technical SEO, this article will help. Here we discuss how to improve the most important aspects of technical SEO to get your website ranking better in the search engines.
Martech
AUGUST 15, 2022
Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.
Predictive Response
AUGUST 15, 2022
Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It’s an effective way to stay top of mind and stay in communication with your audience. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
AUGUST 15, 2022
Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? NPS stands for Net Promoter Score.
Inbox Insight
AUGUST 15, 2022
Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. Reporting not only presents solid facts, it highlights any areas requiring improvement or additional resource, aiming to boost ROI and drive Sales Acceleration to its maximum potential.
Search Engine Journal
AUGUST 15, 2022
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal.
Marketing Interactions
AUGUST 15, 2022
With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Recent research by Gartner found, “For respondents with high regret, 89% of them cited team members have different, often conflicting, objectives for the purchase versus 9% for those with no regret — that mean
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 15, 2022
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first on Search Engine Journal.
Litmus
AUGUST 15, 2022
We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022. In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. .
Search Engine Journal
AUGUST 15, 2022
Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification System appeared first on Search Engine Journal.
SWZD
AUGUST 15, 2022
The need to increase marketing ROI is more important than ever to ultimately generate revenue for organizations. Find out how Authentic Intent™ data can maximize demand generation performance and ROI.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
AUGUST 15, 2022
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal.
SalesIntel
AUGUST 15, 2022
In today’s fast-paced sales race, no matter how great your product or service is, your business will find it difficult to survive without high-quality leads. Defining Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for your company can be achieved through a collaboration between sales and marketing. While your marketing and sales departments may have different metrics and team goals, they are, ultimately, working towards a common goal – revenue growth.
Search Engine Journal
AUGUST 15, 2022
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. The post Meta Introduces New Way To Schedule Facebook Reels appeared first on Search Engine Journal.
PathFactory
AUGUST 15, 2022
Raise your hand if this has ever happened to you. Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. You book 30 minutes with the team thinking that this will be a quick sync to nail down these tag lists.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
AUGUST 15, 2022
What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with talented teams in a constantly evolving space.
Sana Commerce
AUGUST 15, 2022
E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Establishing the total cost of ownership (TCO) of an e-commerce project will allow you to look beyond pure implementation costs.
Televerde
AUGUST 15, 2022
A purpose-driven brand has goals beyond just increasing its revenue. It looks at how it can improve society, the environment, and the world for future generations. When you work alongside partners, you can have a greater impact and reach more of your goals through a purpose-driven ecosystem. Learn seven steps to build your purpose-driven brand ecosystem.
Madison Logic
AUGUST 15, 2022
Madison Logic Named on Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the U.S. Company’s seventh appearance on annual list further validates the ABM platform leader’s impressive retention and revenue growth. NEW YORK, NY — Aug 16, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3690 on Inc.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RebelMouse
AUGUST 15, 2022
Most publishers are bogged down with day-to-day content strategy and creation, which usually means their technology suffers. That translates into poor search rankings, traffic dips, and loss of revenue. Even so, the idea of replatforming to a new CMS, migrating your data, and overhauling your site’s architecture can sometimes feel more daunting than simply fixing the issues your website currently faces.
Sana Commerce
AUGUST 15, 2022
E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Establishing the total cost of ownership (TCO) of an e-commerce project will allow you to look beyond pure implementation costs.
nDash
AUGUST 15, 2022
How does a lean marketing team scale to consistently deliver high-quality content? Quality management software company ETQ recently worked with nDash to overcome this content creation challenge. Few Content Resources to Fuel Demand Gen. Like many organizations, ETQ’s marketing team was asked to do a lot with a little. “We’re a lean marketing team with few resources dedicated to producing content,” explained Tammy Sproule, Director of Content at ETQ.
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