Mon.Aug 15, 2022

How to Use Data to Power Creativity in Your B2B Marketing 


When envisioning a new B2B campaign, how are marketers to know whether they are reaching the right people with the right messages? Marketers in the Mad Men era had to guess, using a combination of amateur psychology and their own understanding of the customer base.

8 Things to Check Before You “Optimize” or Delete Old Content

Marketing Insider Group

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.


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8 Must-Haves for High-Quality Original Research

Content Marketing Institute

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading → Company News

Use Case Spotlight: Nurture


B2B companies know their nurture strategies need to adapt. Gone are the days of rolling out a few campaigns a year, assuming people will fill out your lead-gen forms , and then hoping a few of those leads eventually schedule demos.

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Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

How to Measure the Performance of Your Digital Assets


As an enterprise content team, your output largely takes the form of digital assets. These content pieces are how you attract, engage, and convert audiences. Thus, you want to have clarity around if they're actually doing those things. So, what’s the best way to measure digital asset performance?

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How to Create a NPS Survey in WordPress


Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy.

Technical SEO 101: 8 Methods for Improving Technical SEO

Technical SEO involves a web of complex strategies that can be confusing to implement. If you’re trying to do SEO on your own , you’re up against a massive learning curve that you will probably struggle to get through.

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Use B2B Buyer Personas to Gain Consensus on Objectives

Marketing Interactions

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret.

Agenda and Speakers for Litmus Live 2022


We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Employer Branding 101 and Putting Your People First!


Ale Schlesinger, Social Media Manager at HiBob reveals the employer branding strategy that converts. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Gone are the days when social media is solely a vehicle to drive traffic.

From Freemium to Product-Led Growth


How to make money on TikTok: 10 strategies to use in 2022

Sprout Social

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content.

How to Use Intent Data to Maximize Marketing ROI Throughout the Customer Lifecycle


The need to increase marketing ROI is more important than ever to ultimately generate revenue for organizations. Find out how Authentic Intent™ data can maximize demand generation performance and ROI. Blogs Demand Generation intent data

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Sales Pipeline Radio, Episode 322: Q & A with Steven Rosen @stevenarosen

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

When To Canonicalize, Noindex, Or Do Nothing With Similar Content via @sejournal, @joshuacmccoy

Search Engine Journal

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal. SEO Technical SEO

18 Black Friday Marketing Strategies to Try in 2022


Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye?

Wix SEO: 5 Tips To Get The Results You Want via @sejournal, @MordyOberstein

Search Engine Journal

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first on Search Engine Journal. SEO Wix

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How To Make and Share Facebook Reels That Attract an Audience


It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels?

How to Generate Sales Qualified Leads for Your Business


In today’s fast-paced sales race, no matter how great your product or service is, your business will find it difficult to survive without high-quality leads.

The Importance of Content Tagging When Improving Content Performance


Raise your hand if this has ever happened to you. Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets.

ETQ Scales Content Creation with the nDash Platform


How does a lean marketing team scale to consistently deliver high-quality content? Quality management software company ETQ recently worked with nDash to overcome this content creation challenge. Few Content Resources to Fuel Demand Gen.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Dynamic Pages Powered By CRM Objects

Square 2 Marketing

For businesses that have a constantly updating page of products or services, keeping your website up to date can be almost impossible. Consider one of our manufacturing clients. When someone makes a large purchase, the product needs to be removed from inventory.

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Why Great Customer Marketing is Your Best Weapon in a Recession


Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn.

Should You Switch To GA4 Now? What You Need To Know via @sejournal, @CallRail

Search Engine Journal

Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal. Marketing Analytics SEO Sponsored Posts

Stop Using Project Management Software as Your Agency CRM


Project Management Software vs a Dedicated Agency CRM. Agencies sometimes use project management software as their CRM.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Google Updates Search Console To New Item Classification System via @sejournal, @MattGSouthern

Search Engine Journal

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification System appeared first on Search Engine Journal. News Tools

8 Sales Acceleration Metrics that Matter for B2B Marketers

Inbox Insight

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline.

Google Analytics 4 – More Than SEO - Ep. 281 via @sejournal, @lorenbaker

Search Engine Journal

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal. Analytics Data SEJ Show