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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Download the free report What is LLM fine-tuning? With fine-tuning, you expose the model to examples or data related to the task you want it to complete. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. Want more insights?

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. In generative AI, what is a “version”? Part 1 is here and Part 2 is here. That’s changing rapidly.

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

What are Sales Tools? Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix? What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? What Is The Most Important Tool in Sales?

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Data Hygiene Best Practices

SmartBug Media

What Is Data Hygiene? What Is Data Hygiene? Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. Data hygiene encompasses various activities such as data cleansing, deduplication , validation, standardization, and normalization.

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Top Ten Productivity Hacks For B2B Sales Teams

Lead Forensics

Optimize your CRM use A CRM is something you’re likely to be using on a daily basis, so the more streamlined your processes can be the more you’ll benefit. When did you last take a critical look at what you’re doing and how you’re doing it? It will stop you having to reset your mind all the time by switching what you are doing.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.