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New Insertion Order Formats Now Available

Bionic

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Insiders

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Segmentation Video Source: Ignite Visibility Divide your audience into segments based on their: Preferences Behaviors Demographics When you know your audience segments, you can create campaigns that speak directly to their interests, increasing engagement and conversion rates. This goes beyond just inserting a name in an email.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

You simply design a campaign for each demographic. Your CRM inserts the name, location, and organization to tailor the experience. You could have one set of emails that address the concerns of social studies teachers and another that assists those in language arts. You don’t have to create each message for every lead.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

Personalize the chatbot experience using demographic or behavioral data to make engagement with customers more relevant and speedy. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects.

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Email Marketing Challenges in 2021

SendX

Segmentation: Apply segmentation to your strategy by putting your audience into different groups based on their demographics, likes, and interests. HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails.

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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. Leverage behavioral cues, cross-channel user data, demographics, geotargeting, and psychographics to fine-tune personalization.