Martech

OCTOBER 28, 2024

AI for Customer Segmentation Based on Basic Demographics Then: Early AI models for customer segmentation relied heavily on traditional demographic factors like age, location and gender to target marketing messages. Now: AI-driven segmentation advanced significantly, incorporating more complex psychographic and behavioral data.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Convince & Convert

NOVEMBER 22, 2024

Tangible Steps for Implementing Micro-Targeting: Detailed Segmentation : Don’t just rely on basic demographics. Use purchasing behavior, interest data, and psychographic insights to carve out specific audience segments. Craft Hyper-Personalized Messaging : Speak directly to each group’s unique needs.

Planning 142

Planning Paid Search Agency Webinar Metrics Advertising Agencies 142

Unbounce

MAY 1, 2021

Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? Demographic segmentation is marketing segmentation based on demographics.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SocialPilot

MAY 8, 2025

Social media audience analysis involves collecting and assessing data about your target audience to understand their interests, demographics, behavior, and interaction patterns. For example, Inter Miami understands its audience demographic, which is more Spanish-speaking. What is Social Media Audience Analysis? For example, 61.6%

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Social Media Analysis Process Media 82

Martech

OCTOBER 31, 2024

We’ve seen that across the board, no matter what the demographic is. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. The Postie team investigated whether there was a specific set of demographics that direct mail worked best for. Guess what we found?

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Content Standard

DECEMBER 19, 2024

Deepen Your Audience Understanding Demographics are a starting point, but they only tell part of the story. By delving into psychographics and audience journeys, you can anticipate needs, solve problems, and establish your brand as a trusted partner. Where do they spend their time online? What content do they engage with?

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Marketing Insider Group

MAY 14, 2024

Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc. Psychographic: Values, beliefs, interests, lifestyles, etc. Specifically, note what methods had the most success, which were the most cost-effective, and any that were ineffective.

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Planning Event Marketing Marketing Plans Work Management 312

Stevens & Tate

MARCH 13, 2025

Additionally, advanced segmentation enables micro-targeting using demographic, behavioral, and psychographic data, ensuring each message is highly relevant to its recipient. Tools like Mailchimp and Salesforce leverage AI to help marketers send emails that are not only noticed but also welcomed.

Marketing AI 94

Marketing AI Email Marketing Psychographics Marketing & Strategy 94

Salesforce Marketing Cloud

JUNE 11, 2025

There are four main ways to segment a target market: Demographic segmentation: This is based on measurable traits like age, gender, income, education, and occupation. Psychographic segmentation: This is based on personality traits, hobbies, beliefs, and attitudes. Their demographics and behaviors can reveal valuable patterns.

Marketing Analytics Tools 86

Marketing Analytics Tools Paid Search Agency Marketing Automation Services Work Management 86

Martech

JANUARY 28, 2025

Its upper-funnel KPIs include brand lift, audience measurement and reach and website visits (with user demographics and location, which you can get from bringing on a partner). Much like linear TV (but more trackable), CTV is about storytelling. One often under-measured power is its impact on other channels, particularly search and social.

Paid Content 113

Paid Content Paid Search Agency Advertising Agencies Branding 113

Sprout Social

SEPTEMBER 24, 2024

Defining your target audience goes beyond basic demographics—explore their psychographics: their interests, values, pain points and aspirations. Consider factors like audience demographics and engagement levels on each platform. Audience overlap : Focus on psychographic data.

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Template Marketing & Strategy Marketing Strategy Planning 99

Launch Marketing

SEPTEMBER 29, 2022

But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. .

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Buyer Personas Demographics Ad Building Peer-to-peer 99

Vision Edge Marketing

JUNE 4, 2024

Example: A cosmetics brand seeking to launch a new skincare line conducts validation research among its target demographic. Consider factors such as demographics, psychographics, and buyer personas to ensure representative feedback. It discovers its audience values natural ingredients and cruelty-free products.

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Validation Positioning Work Management Marketing Management 326

Marketing Insider Group

MARCH 11, 2024

Demographics, psychographics, behaviors, interests, and priorities are always in flux. If you send them to your home page hoping they’ll find what they’re looking for, you’ll lose any lead potential. Never take your eyes off the CRO ball. Customers aren’t monoliths; they change.

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Top of Funnel Sales Qualified Leads Lead Marketing Qualified Leads 318

Marketing Insider Group

OCTOBER 2, 2019

Regie takes your audience’s demographic and psychographic details into account, generating copy that’s likely to resonate. The key is making small, daily changes to optimize how and with whom you’re spending those precious work hours. Even with insight into who’s read your email, it’s still tough to know the perfect thing to say.

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Tools Enterprise Management Lead Scoring Lead Ranking 254

Litmus

OCTOBER 16, 2024

You might segment by: Demographics (age, gender, income): Tailor product recommendations based on age or income group. Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Again, go back to your CRM data. Analyze purchase history, email engagement, and website behavior.

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

Biznology

AUGUST 8, 2018

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. This is good stuff.

Planning 123

Planning Psychographics Demographics Clickthrough 123

Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Correlation Customer Satisfaction 209

JotForm

JULY 4, 2024

Every business requires leads: people who fit the demographic, psychographic, and behavioral qualities of the company’s ideal customer and show interest in purchasing its product or service. Once a company has leads, it can nurture them through various marketing and sales activities with the hope t.

Sample 62

Sample Lead Generation Psychographics Customer Surveys 62

Floodlight New Marketing

MAY 9, 2025

8 Proven Content Marketing Strategy Frameworks to Drive ROI in 2025 Key Takeaways: Audience-First Approach: Build detailed buyer personas based on demographic, psychographic, and behavioural data to create hyper-relevant content that resonates with your target audience Strategic Content Audit: Identify 40-60% of underperforming content that can be (..)

ROI 52

ROI Allocation Marketing & Strategy Marketing Strategy 52

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 126

Buyer Personas Startups Lead Ranking Psychographics 126

Tomorrow People

DECEMBER 3, 2018

Content needs to be customized — not for demographics, but for psychographics….and Content marketing isn’t “hard-sell” — but it is salesmanship. Interesting customers in your product or service is a process, not an event. and customized further for each stage of the customer’s journey towards you.

Trust Marketing 168

Trust Marketing Advertising Agencies Content Marketing Psychographics 168

Marketing Insider Group

MAY 26, 2021

You can fill out your buyer persona profiles with the following information: Demographics. Psychographics. Your secondary audience may require more convincing before making a purchase, but they’re still within reach. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types. Determine Your KPIs.

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Budget Programs Paid Content Planning Startups 360

Sprout Social

JUNE 3, 2025

In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. Understand your audiences passions Take your ideal customer profile (ICP) and identify their demographics and psychographics. What is a niche on social media?

Social Media 88

Social Media Ideal Customer Profiles Media Communities 88

Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Personalization can be as simple as including a person’s name in the subject line of an email. But as marketing technology has advanced, so too has personalization. Adopt a Single Customer View (SCV).

Marketing AI 246

Marketing AI Personalization Work Management B2B Marketing 246

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. Then, less than ten years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.”.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Marketing Insider Group

AUGUST 8, 2023

Targeting ads based on demographics, interests, behavior, and more. Here are a few steps: Demographics. Psychographics. These tools can give you insights into your audience’s demographics, how they interact with your content, and which posts drive the most engagement. Advertising. Where are they located?

Social Media 246

Social Media Social Marketing Planning Media 246

Heinz Marketing

JULY 30, 2020

That being said, we’ve found it particularly useful to identify a few employee demographics in the ICP as well. Employee Demographics. Company Psychographics. Employee Demographics. We like to identify employee demographics in an ideal customer profile because buildings don’t make decisions—people do.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Psychographics Work Management 122

SendX

JULY 30, 2021

Source: Segment You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. With Google Analytics, behavioral analytics software, and other tools, you can create and track unique tags for each campaign and each email.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Check out these key capabilities: Advanced search and filtering Sprout’s Influencer Marketing enables users to filter influencers based on criteria such as audience demographics, engagement rates and content categories.

Planning 103

Planning Advertising Agencies Work Management Social Media 103

Adobe Experience Cloud Blog

APRIL 21, 2020

Understand That Your Audiences’ Experience Differs: The demographics and psychographic data that you used to segment your emails don’t guarantee a shared experience when it comes to Covid-19.

Email Marketing 173

Email Marketing Marketing & Strategy Marketing Strategy Work Management 173

Heinz Marketing

AUGUST 19, 2021

Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Assists with marketing strategy development. Creates stronger, more impactful marketing messages. Popular Types of Segmentation.

Ideal Customer Profiles 124

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 124

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Demographics : Who is the visitor? Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

The Point

NOVEMBER 15, 2023

Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Does that offer exist today or will new content need to be created? Target Audience : Who are you trying to reach? What do you know about that audience?

Creativity 167

Creativity Advertising Agencies Paid Search Agency Psychographics 167

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Brandwatch Marketing

MAY 1, 2025

You may want to understand more about the demographics of the consumers you reached, or how your campaign made people feel. This is one of the most powerful aspects of social intelligence, as you can understand the geographic, demographic, psychographic makeup of the conversation.

Analytics 76

Analytics Campaigns Cost per Lead Marketing Analytics Tools 76

Content4Demand

JULY 28, 2021

Demographics provide some basic insights about your buyer persona and are typically easy to find with some quick research. Titles and demographics are fundamentals, but some of the most important details focus on beliefs, behaviors and motivations. Look for job descriptions and demographics to create the foundation for your personas.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112