Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. How much is marketing contributing to revenue?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Salesforce Marketing Cloud

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs. Quick Takeaways.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Zoominfo

APRIL 19, 2023

According to Gartner, research shows that businesses that introduce sales coaching see an 8% improvement in team performance. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching? The same is true for salespeople.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

PureB2B

MAY 30, 2022

This honor, which classifies Leadiro as a “high performer” in the lead intelligence category, recognizes B2B data intelligence providers for high customer satisfaction ratings. It indicates Leadiro users are highly likely to recommend the platform to colleagues, friends, and other businesses. About G2 Crowd.

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Navigate the Channel

SEPTEMBER 7, 2023

Trade shows have been a staple in the business world for decades. They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Increased recognition in the industry can lead to more business, which directly affects ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Valasys

FEBRUARY 19, 2024

Artificial Intelligence (AI) and Machine Learning (ML): These technologies revolutionize how financial institutions understand customers, detect fraud, and automate operations. Digital Banking and Neobanks: The rapid expansion of e-banks redefines customer requirements, offering consumers more convenience and lower fees.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence. Know everything about your business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Marketing Insider Group

MARCH 18, 2020

When you know the potential pitfalls, you can avoid them and ensure that both your business and your employees reap the maximum benefits of a robust employee advocacy program. Define goals and regularly measure results by tracking the metrics that are important for your business. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. Business events are simply the most efficient means for enabling face-to-face conversations at scale. During the pandemic, your customers and prospects could be anywhere, physically.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Seismic

AUGUST 9, 2023

This year’s theme, “Win as One,” celebrates how GTM organizations can work together to achieve business goals. Attendees will hear from world-class leaders, industry visionaries, and their peers in the enablement space. Customers will also share their unique stories and how they’ve used the Seismic platform to achieve business growth.

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Heinz Marketing

FEBRUARY 27, 2024

It’s a term our President, Matt Heinz , uncovered recently, and it’s garnering a lot of attention among business leaders—for good reason. In the workplace, though, a breakdown in collaboration is more than an inconvenience; it’s one of the leading revenue killers for businesses.

Work Management 65

Work Management Marketing Management Peer-to-peer Planning 65

Biznology

MARCH 19, 2019

The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years. With our relaunch, we have a fresh look and feel, and a new tagline: “Where business and technology meet.” Technology has transformed every aspect of every business, and the changes just keep on coming.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

SmartBug Media

JUNE 9, 2023

If you think you are near that tipping point, here are six solid indicators that switching to Klaviyo is the best move for your business. Personalized customer communication isn’t an option. Personalized customer communication isn’t an option. Even your best campaign is useless if it never gets in front of its target customer.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. If you’re ready to establish a referral marketing program and win new business with the help of your customers, you’ve come to the right place.

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Hubspot

MAY 10, 2022

Which means if your business isn’t accepting card payments, you’re leaving money on the table. Then we’ll show you five of the best ways for small businesses to accept cards. To start accepting credit cards you only need two things: a credit card processing service and a way to collect your customer’s credit card information.

Small Business Marketing 60

Small Business Marketing Peer-to-peer POS Business 60

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. Not sure if case studies are worth the investment?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Top Business Pain Point? At ZoomInfo, data is our passion. Glad you asked!

Work Management 227

Work Management Marketing Management Intent Data Business 227

Webbiquity

NOVEMBER 12, 2019

You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Your customers expect you to respond when they mention your brand on social media. Here are five reasons why.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Martech

SEPTEMBER 13, 2022

The first responsibility of a business is to its shareholders and customers — marketing is meant to support the business. In some cases, companies can help the business by taking clear stances, but that’s not always the case. It’s a question of what is right for the business. They weren’t naive.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Case Studies Ethics 98

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. I will be floored if we ever go back to 50% travel.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. The B2B customer journey has changed—far from the linear funnel most of us love to draw. Today, customers are taking charge and leading the sales process. Where word-of-mouth and branded marketing fits into the modern customer journey.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Vision Edge Marketing

MARCH 24, 2020

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Sample criteria include impact on customers, most likely to occur, time to fix, cost to fix, etc. How do you create one?

Planning 180

Planning Marketing & Strategy Peer-to-peer Sample 180

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Communities don’t last if they’re all business. Small talk. Allow prospects, not just customers, to engage. Not to mention earning and growing a following.).

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Content Standard

OCTOBER 8, 2020

When you boil it down, these are the two levers brands have for winning over customers. Here’s why: It’s true that price is the number one attribute customers weigh when deciding which brands to purchase from. Can I trust this brand to treat its customers well?…to But who do our customers trust?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Sprout Social

FEBRUARY 22, 2022

Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Customer reviews are one of the most influential sources on purchasing decisions. Customer reviews are one of the most influential sources on purchasing decisions. The different types of social shopping.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262