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86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281
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List Segmentation: The Key to Email Marketing

Zoominfo

It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. What is list segmentation?

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How to Make a Splash with a New-to-the-World Website

Webbiquity

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Here are 12 of the top directory sites to get listed on. Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

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The Best Virtual Sales Training Resources for Your Next Sales Kickoff

Vidyard

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141
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The Marketer’s Guide to Email List Segmentation

Zoominfo

It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. Unfamiliar with the term?

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One year later: Lessons & resources for communicating during the coronavirus crisis

Sprout Social

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 284