86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team
KoMarketing Associates
APRIL 20, 2021
The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.
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