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Fundamentals of Product Experimentation for Beginners

Convert

In this product experimentation handbook, we’ll show you how to start, what metrics matter, and how to use a product experimentation framework effectively. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this.

Product 52
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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. But virtual events have emerged as a viable stream of activity in their own right, widening access and reducing cost outlay, to increase ROI. 2021 marketing trend 3: The podcast comes of age—and starts to earn its keep.

Trends 215
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Getting to Know GIDI Part 2: The Importance of Employee Activism

Zoominfo

And, again, we don’t have all the answers here, but we have a good start with GIDI. I can do my job and I can sit up here and I’m always going to be black, I’m always going to identify as a black man, and I can tell everyone my experiences and the things that I’ve gone through,” explains Cam. That’s activism.

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How Will AI Marketing and ChatGPT Technology Impact Digital Marketers?

Brandpoint

It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. It will be disruptive and nothing short of world changing. Current limitations of marketing AI Beyond lack of API access, there are several limitations of marketing AI content.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

I can’t stress how important this is – every experienced marketer I’ve talked to agrees that the sales and marketing processes should be merged as closely as possible, primarily because the nature of the sales funnel itself has changed. Studies have shown that companies with “good” sales-marketing alignment achieve. Source: Superoffice.com.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Both combined their knowledge to create a marketplace for used computers. Nowadays, smartphones and 4G connectivity are drivers of change in UX. Alexander Randall was Ph.D.

eCommerce 119
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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Optimizely is an A/B testing software and experimentation platform geared towards developers, CRO specialists, and marketers to run a variety of experiments. To help CROs get an idea of what Optimizely pricing looks like comparatively, Convert created a full breakdown of Optimizely Alternative. Sometimes switching is ideal.